NMI's Sustainability Consumer Trends Database® is the industry’s most comprehensive tool to measure consumers' integration of personal and planetary health across their lifestyles - from food and beverage to home care to durables and lifestyle activities. For the past 13 years, a wide range of clients have leveraged this insight to better understand their consumer target, develop new targets, and measure scores of attitudes and behaviors for those groups.
This Sustainability report is packed full of trends and analysis to help companies understand how these major cultural shifts identify opportunities for their business. Profiling the hottest consumer trends, this new December 2014 report offers over 80 pages of data and analysis, including charts, graphs, and illustrations comparing and contrasting consumer segments, demographic groups, product users, and more!
UK 2014 ― Consumers and Sustainability is NMI’s comprehensive report on the state of health and sustainability specifically in the country of the UK. The research was conducted to gain a fuller understanding of consumer attitudes and behaviors in the UK on the topics of health, environmental friendliness, sustainability, and corporate accountability.
This country report uncovers insights unique to the UK consumer base and examines the motivations and challenges which drive consumers to be more environmentally and socially responsible. In addition, the report reveals what they feel is their role and the role of those doing business in the UK. Access to healthcare, cost of oil and gasoline, deforestation, pollution and food safety are top of mind for these consumers. Find out what else is on their minds.
A glimpse into the report…
The continued expansion of sustainability and environmental protection within the UK
How segments within the UK population have differing points of view and how that understanding can help to formulate messaging
What types of products UK consumers want to see in an environmental version
What social and environmental issues are of utmost importance in the UK
What are their health concerns and how do they influence desire for specific food attributes
What are UK consumers interested in learning about what companies are doing regarding their social and environmental commitments
United Kingdom – Sustainability Summary
Understanding which environmental and social issues resonate with UK consumers will allow industries to better communicate with this emerging target: access to healthcare, cost of oil and gasoline, deforestation, pollution and food safety are high concerns.
In addition, while UK attitudes toward eating healthier are growing, food safety and GMO content in foods create concern among the majority of UK consumers.
UK consumers exhibit high information seeking behavior regarding the environment; implementing educational initiatives should help boost brand understanding and trial; however, while UK consumers do care about the environment, price oftentimes dictates purchase.
UK consumers show moderate interest in environmentally-friendly versions of many products; understanding what specific benefits UK consumers seek from e-friendly products will help to create a more impactful marketing strategy.
The UK community is increasingly watchful of what companies are doing and how it affects the environment and society; having a strong and transparent corporate social responsibility strategy is crucial.
The UK consumer feels their own government, foreign governments and corporations should be doing a better job in protecting the environment.
Skepticism does exist among UK consumers regarding the value of e-friendly products; even if quality, price and convenience are held equal, benefits will have to be made ‘real’ and relevant.
Eco-benefits should be clearly communicated on product packaging as product packaging is the second most used source to find out environmental information behind traditional media such as TV, radio and newspaper.
Understanding segment similarities and differences within each country helps to align messaging to attract the best target segment.