Brazil 2019 Supplement/OTC/Rx Report

Brazil 2019 Supplement/OTC/Rx Report

Introduction Overview

Since 2005, NMI’s Global Dietary Supplements/OTC/Rx Consumer Studies are devoted to understanding consumer attitudes and behaviors and their impact on market dynamics!

Natural Marketing Institute (NMI) is pleased to present its Brazil 2019 Supplements/OTC/Rx Report. This comprehensive report analyzes the dietary supplement market from the consumer perspective with 90+ pages of consumer attitudes, behaviors and product usage patterns surrounding dietary supplements, over-the-counter medication and pharmaceuticals.

This research uncovers how consumers integrate this mix of self-care methods into their current lifestyle and reveals the motivations and the challenges they encounter in their pursuit of health. Many factors are driving multiple categories across Brazil. For example, aging drives condition specific needs, and increased consumer knowledge and desire for specific product features and benefits drive sustainable, organic, and plant-based options. The need for education and an understanding of the drivers that affect consumer behavior patterns has never been stronger.

The overall objectives of the report are to develop unique and specific consumer insight to maximize client learnings and opportunities in terms of attracting new consumers, increasing compliance and developing compelling messaging and communications strategies.

Some of the topics covered in the report:

Top “White Space” Opportunity areas

The size and demographic composition of Consumer groups

Highly engaged consumer segments in supplement use

Health and Wellness composition of various supplement user groups

‘Likely User’ groups to buy supplements –Condition management

Understanding NMI’s Health & Wellness consumer segmentation

Demographic Profile of the Health & Wellness Segments

and much more!

Introduction Summary
Table of Contents
Background & Methodology
Definitions of Groups
Executive Summary
NMI’s Consumer Segmentation
Health Maintenance
Consumer’s use of supplements in the past 30 days
Consumer confidence in supplementation to maintain their health
Consumers’ perception about the foods they eat
Consumers are managing an array of conditions
Top health conditions Supplement Users are currently managing
Use of condition specific supplements
Consumer likelihood to use supplements to manage and prevent a whole host of conditions.
(Top and Second Tiers)
Preventative positioning and messaging
Messaging - boosting consumer confidence
Lower confidence in some specific supplements
Specific Supplement Use
% of consumers currently using supplements
% of consumers exhibiting lapsed usage
Looking at more specific supplement use; past 30 days average number of types used
Supplement growth over the past 5 years
Supplement User profile- from Light to Heavy each day
Reasons for lowered usage
Primary supplements used by consumers; Tier 1 and Tier 2
Emerging supplements
Past 3 year growth of top supplements
Variations in generational use
% of Supplement Users using probiotics
Plant-based protein dynamics
Supplement Dynamics
Attributes important in purchase decision
Bioavailability, absorption, “size of the dose”
Importance of Messaging in the second tier of important attributes
Prescription medications perceptions and credibility vs. Supplements
Influences on purchase supplements
Social media website influences on supplement purchase decisions
Confidence in Practicioners
Personalized supplements
Assurance of ingredient content and health benefit claims
Country of origin impact on purchase
Levels of confusion regarding supplements
Consumer willingness to pay premium pricing
Supplement Formats & Content
Innovative formats solutions
Preferred supplement formats
Growth in alternative delivery formats
Preference for plant-based supplements
Demand for sustainable and e-friendly ingredients
Segments showing strong orientation toward natural and organic
Certifications and level of importance
Barriers to Supplement Use & Lapsed Usage
Primary reasons for lapsed usage
Opportunities to boost perceptions of effectiveness and increase compliance
The main barrier to supplement use among non-users
Demographic Profile of Supplement Users and Lapsed Users
Supplement Purchasing Behavior
Where do most consumers shop for supplements?
Internet shopping
Channel shopping growth now and future
Top retailers
Top brands dominating the Market
Average Monthly spend on supplements among Supplement Users
Understanding of a quality and price sensitivity
OTC & Rx
Physicians and prescription medications
Conditions for which Supplement Users are taking prescription medications
Generational variations in the conditions for which they have used a prescription medication
Consumer dilemma regarding prescription medications
Concern with prescription medication interaction with supplements
Supplement User spending on prescription medications vs. supplements
Nutrient depletion due to prescription use
Supplement Users spending on over-the-counter medications

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