Argentina 2019 Supplement/OTC/Rx
Introduction Overview
Since 2005, NMI’s Global Dietary Supplements/OTC/Rx Consumer Studies are devoted to understanding consumer attitudes and behaviors and their impact on market dynamics!
Natural Marketing Institute (NMI) is pleased to present its Argentina 2019 Supplements/OTC/Rx Report. This comprehensive report analyzes the dietary supplement market from the consumer perspective with 90+ pages of consumer attitudes, behaviors and product usage patterns surrounding dietary supplements, over-the-counter medication and pharmaceuticals.
This research uncovers how consumers integrate this mix of self-care methods into their current lifestyle and reveals the motivations and the challenges they encounter in their pursuit of health. Many factors are driving multiple categories across Argentina. For example, aging drives condition-specific needs, and increased consumer knowledge and desire for specific product features and benefits drive sustainable, organic, and plant-based options. The need for education and an understanding of the drivers that affect consumer behavior patterns has never been stronger.
The overall objectives of the report are to develop unique and specific consumer insight to maximize client learnings and opportunities in terms of attracting new consumers, increasing compliance and developing compelling messaging and communications strategies.
Some of the topics covered in the report:
Top “White Space” Opportunity areas
The size and demographic composition of Consumer groups
Highly engaged consumer segments in supplement use
Health and Wellness composition of various supplement user groups
‘Likely User’ groups to buy supplements –Condition management
Understanding NMI’s Health & Wellness consumer segmentation
Demographic Profile of the Health & Wellness Segments
and much more!
- Introduction Summary
- Table of Contents
- Background & Methodology
- Definitions of Groups
- Executive Summary
- NMI’s Consumer Segmentation
- Health Maintenance
- Consumer’s use of supplements in the past 30 days
- Consumer confidence in supplementation to maintain their health
- Consumers’ perception about the foods they eat
- Consumers are managing an array of conditions
- Top health conditions Supplement Users are currently managing
- Use of condition specific supplements
- Consumer likelihood to use supplements to manage and prevent a whole host of conditions.
- (Top and Second Tiers)
- Preventative positioning and messaging
- Messaging - boosting consumer confidence
- Lower confidence in some specific supplements
- Specific Supplement Use
- % of consumers currently using supplements
- % of consumers exhibiting lapsed usage
- Looking at more specific supplement use; past 30 days average number of types used
- Supplement growth over the past 5 years
- Supplement User profile- from Light to Heavy each day
- Reasons for lowered usage
- Primary supplements used by consumers; Tier 1 and Tier 2
- Emerging supplements
- Past 3 year growth of top supplements
- Variations in generational use
- % of Supplement Users using probiotics
- Plant-based protein dynamics
- Supplement Dynamics
- Attributes important in purchase decision
- Bioavailability, absorption, “size of the dose”
- Importance of Messaging in the second tier of important attributes
- Prescription medications perceptions and credibility vs. Supplements
- Influences on purchase supplements
- Social media website influences on supplement purchase decisions
- Confidence in Practicioners
- Personalized supplements
- Assurance of ingredient content and health benefit claims
- Country of origin impact on purchase
- Levels of confusion regarding supplements
- Consumer willingness to pay premium pricing
- Supplement Formats & Content
- Innovative formats solutions
- Preferred supplement formats
- Growth in alternative delivery formats
- Preference for plant-based supplements
- Demand for sustainable and e-friendly ingredients
- Segments showing strong orientation toward natural and organic
- Certifications and level of importance
- Barriers to Supplement Use & Lapsed Usage
- Primary reasons for lapsed usage
- Opportunities to boost perceptions of effectiveness and increase compliance
- The main barrier to supplement use among non-users
- Demographic Profile of Supplement Users and Lapsed Users
- Supplement Purchasing Behavior
- Where do most consumers shop for supplements?
- Internet shopping
- Channel shopping growth now and future
- Top retailers
- Top brands dominating the Market
- Average Monthly spend on supplements among Supplement Users
- Understanding of a quality and price sensitivity
- OTC & Rx
- Physicians and prescription medications
- Conditions for which Supplement Users are taking prescription medications
- Generational variations in the conditions for which they have used a prescription medication
- Consumer dilemma regarding prescription medications
- Concern with prescription medication interaction with supplements
- Supplement User spending on prescription medications vs. supplements
- Nutrient depletion due to prescription use
- Supplement Users spending on over-the-counter medications
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