17th Annual Consumer Report - 2016 Health and Wellness Trends in America
Over 160 pages of new research on consumers need states, attitudes, usage, and opportunities including data, charts, graphs, analysis, and commentary!
A comprehensive consumer research report of consumer attitudes and behaviors related to diet, nutrition, general health and wellness
Natural Marketing Institute (NMI) is pleased to present its 17th annual consumer report, 2016 Health and Wellness Trends in America, which examines consumer attitudes and behaviors toward healthy living and the health and wellness marketplace as a whole. This research uncovers insights into how today’s consumer integrates health and wellness into their lifestyle and reveals their motivations and the challenges they encounter in their pursuit of health.
Many factors are driving multiple categories across the U.S. For example, aging drives condition-specific needs, and increased consumer knowledge and desire for specific product features and benefits drive natural, organic, gluten-free and plant-based options. The need for education and an understanding of their drivers that affect consumer behavior patterns has never been stronger.
The objectives of this research are to provide insights into how consumer attitudes and behaviors toward health and wellness have changed over the past 16 years and how these changes may impact the future landscape of the health and wellness industry. A glimpse into the report…
2015 Top 8 Consumer Health and Wellness Trends
Changing segment composition as evidence of health and wellness mainstreaming
Consumers' customized mix of traditional, alternative and emerging healthcare methods
Nutritional challenges families face with children in the household
Benefit understanding of natural, organic, and non-GMO products
The impact of environmental concerns on product choice
Top 8 Consumer Trends in Health and Wellness
The Expansion of Alternatives from Alternatives
Impact of Technology
Self Reliant Revival
Discover Leverageable Health Topics - NMI's Health and Wellness Trends Database
Most comprehensive data available on health and wellness; based on attitudes, behavior and product usage within the world of health and wellness
Annual consumer research among U.S. general population adults and primary grocery shoppers.
Currently 17 years of trended data: 1999 through 2015, inclusive; a total of ~60,000 consumers in the database
Nationally representative sample of the U. S. population statistically valid at 95% confidence level +/- 1.8%
4th Quarter 2015 survey was conducted among 3,000+ general population consumers
Conducted via on-line methodology
Unless otherwise noted, all data is from the 2015 HWTD study
Other NMI Databases Used Within This Report
The Healthy Aging Database (HAD) Examines the concept that healthy aging is not just relevant to the aged and looks beyond physical health across dozens of dimensions
Sustainability Consumer Trends Database (SCTD) Quantifies insights into environmentally and socially responsible products and services and explores environmentally conscious behavior (across industries)
The Supplement, OTC, Rx Database (SORD) Studies the intersection of dietary supplements, OTC, and pharmaceuticals across usage patterns and attitudes surrounding all three categories
NMI's Healthy Eating Study Explores the drivers and interest in following a healthier eating plan