The UAE hair care market is worth US$ XXX.X million in 2015, and is expected to grow at a CAGR of XX.XX% to US$ XXX.X million by 2020. Under personal care, UAE is one of the rare markets to exhibit high hair care market growth, which is expected to sustain over the next few years.
There are an estimated more than 3,000 hair salons in the Arabian Gulf, and according to recent data, hair care is set to outgrow toiletries and cosmetics sales in UAE. There are two reasons for this. One is the increase in population in the UAE, driving up the sales of hair care products up. The second, is the preference to care for hair in the harsh climatic conditions which prevail there. Extremely dry weather, high sun exposure, and other factors are leading to a decrease in hair longevity, and urbanized consumers are increasingly looking for alternatives to fix the problems like hair thinning, hair loss, scalp problems, and more. As a result, categories offering benefits of maintaining the health of hair – including hair thickness, faster regrowth, damage repair, deep nourishment and other such categories have gained importance.
High disposable income and affluence will lead to higher value added, premium products by brands being introduced in the market, while a young population will lead to an increase in hair styling and colourant products like hair sprays, gels, and serums. Oil is being replaced with conditioners which claim to clean and strengthen hair, especially with the conditioning properties of olive and coconut oils, the home based hair conditioning used by Arab women traditionally.
In the professional hair care sector, experiencing growth, as well as retail hair care segment, one common factor observed is the multiple miscegenation, indicating a need to provide for products catering to the specific hair care and styling needs of several hair types in the region, including Caucasian, ethnic, etc.
Furthermore, the professional hair care is segmented by gender, wherein men and women attend separate parlours for religious purposes. Another trend observed here is that of Halal cosmetic & hair care products, in keeping with the religious sentiments of the region.
Dominant players in this region include Proctor & Gamble Gulf, Unilever, L’Oreal, and others.
Increasing population, mostly young, who will soon be joining the workforce to have high disposable income (due to high level of affluence in the area), preference for caring for hair’s health through consistent investments, is driving the growth of hair care market in the UAE. Investment in marketing and innovative products for specific needs are driving the market growth.
Inadequate awareness through social media, an inadequate segmentation of product lines are some of the challenges for the hair care market in the UAE.
What the report offers
Market analysis for the United Arab Emirates hair care market, with country specific assessments. Identification of factors instrumental in changing the market scenarios, rising prospective opportunities and identification of key companies which can influence the market on a regional scale. Extensively researched competitive landscape section with profiles of major companies along with their strategic initiatives and market shares. Identification and analysis of the Macro and Micro factors that affect the United Arab Emirates hair care market on regional scale. A comprehensive list of key market players along with the analysis of their current strategic interests and key financial information.