South America Baby Food Market - Growth, Trends, and Forecasts (2019 - 2024)
South America market is expected to register a CAGR of 5.53% during the forecast period, 2019 - 2024.
South America is the most promising market for baby food and infant formula. Brazil, Mexico, Argentina, Chile, and Venezuela are the major countries, which contribute substantially to this market’s growth.
A majority of the South American rural children population are affected by the malnutrition. Therefore, the baby food companies in South America are concentrating on introducing new products, which keeps in-check the nutritional content intake by children.
Scope of the Report
South America baby food market is segmented by type, distribution channel, and region. The baby food market, by type, is segmented as milk formula, dried baby food, prepared baby food and among others. By distribution channels, the market is segmented into hypermarket/supermarkets, convenience stores, drug/pharmacies, and others.The drugstores/pharmacies stores in the South American countries are experiencing the highest point-of-sale for the baby food with a wider product offerings across brands. And, the study provides an analysis of the South America baby food market in the emerging and established markets across the region, including Brazil, Argentina, and rest of the South America.
Key Market Trends
Increasing Demand for Organic Baby Food
Since the population is continuously rising in South America, the consumers in these regions are ready to spend extra money on infant food products, so that they can provide their children with quality and nutritious food from the initial stages. With the increasing disposable income, consumers are not hesitant to go for organic baby food and considers it an important product for their children healthcare, even if they’re high priced. Trusted brands selling baby foods in South America provide an assurance of quality to consumers with active market campaigns and promotions. Due to numerous food safety incidents in recent years, particularly in South America, consumers in this region are valuing safety, food preparation methods and ingredients added to it. Therefore, the majority of the consumers are choosing natural products baby food over others.
Increasing Demand for Baby Food
Increasing population in South America has increased in the last few years, which resulted in the robust growth of the overall South America baby food market. Moreover, growing awareness about the advantages of baby food and greater disposable income have added to the growth of this market. Growth in South America baby food is also driven by an upsurge in the inceasing number of working women population has increased the baby food market growth.
Some of the leading manufacturers and suppliers of the baby food in South America are Nestle S.A., Abbott, Cargill, Ausnutria, Diana Group, Sancor, and Baby Faves Organics, and among others. These companies are focusing on the expansion of baby food product lines, due to the demand for baby in South America.
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