South Africa Electric Power Steering Market - Growth, Trends, and Forecasts (2020 - 2025)

South Africa Electric Power Steering Market - Growth, Trends, and Forecasts (2020 - 2025)

South Africa Automotive Electric Power Steering Market is anticipated to register a CAGR of about 7.9% during the forecast period (2020 – 2025).

Automotive EPS Motor is an integral component, due to its basic functionality of allowing the driver to steer the car by augmenting steering efforts needed to turn the steering wheel. Factors such as extensive ownership of personal vehicles and growing technological advancements will see the rise of the EPS market.

Among regions, the United Kingdom is one of the dominating nations in the automotive EPS market. The EPS market is primarily driven by the growing luxury vehicle production and sales, owing to the increasing preference for safety and comfort. Also, rapid electrification of vehicles and rising stringency of emission norms in developed economies such as the United Kingdom is expected to increase the demand for EPS installed cars.

The rising popularity of selfdriving vehicles fueled demand for the electric power steering system market and the ECU worldwide. Vehicles that are equipped with EPS tend to have a reduced overall weight, which further increases fuel efficiency.

Key Market Trends

ECU is the fastestgrowing component amongst all Electric Power Steering (EPS) components

The electric ECU provides a lower cogging torque for the better driving experience, improving the interaction between the permanent magnets of the rotor and the stator slots of the Permanent Magnet (PM) machine. Traditional steering systems required the driver to continually make minor steering corrections to compensate for irregularities, such as road camber or crosswinds. But modern Electric Power Steering automatically assists the driver in case they encounter such barriers. The ECU unit can register if the driver is continuously counter steering, and itself automatically compensate for the correction. This makes driving more comfortable and less stressful.

ECU consists of 3 significant components that are the control module, power module, and control software. The control module gives access to power the switches and performs diagnostics functions in the power module. While the power module consists of three halfbridges where each halfbridge powers one phase of the threephase electric. Lastly, the control software is the algorithm that enables the control of the speed and torque of the electric of the EPS unit. However, designers face challenges such as meeting flexible but a costeffective architecture that can be equipped in cars ranging from SUVs to compact vehicles by satisfying power requirements for different steering rack load.

However, there is a demand for higher steering power, to improve driver comfort and feedback without losing power assistance, especially at a slower pace. For instance, Nexteer uses three different sensor technologies. While each can be used with the same position sensor, torque sensor, and ECU. The company has introduced solutions that reduce the steering angle sensor, which provides active lighting, stability control, and ADAS. They will enable us to broadcast an absolute steering position based just on the EPS motor sensor.

Government Initiatives and Growing Emphasis on Safer Automotive Systems are Driving the Market

On an average, globally, about 1.24 million people die in road accidents each year, half of whom are vulnerable road users, such as pedestrians and motorcyclists, while the other half die because of sideimpact accidents. According to the World Health Organization (WHO), 80% of cars sold in the world are not compliant with the primary safety standards. Only 40 countries have adopted the full set of the seven most essential regulations for car safety.

A significant increase in the number of accidents has also encouraged endusers to adopt better safety systems. Improvements in roadway and motor vehicle designs have steadily reduced injury and death rates in all firstworld countries. However, the accident rates are still higher in some developing countries, and governments are focusing on implementing stringent safety norms and supporting the adoption of various subsystems in the vehicles.

Driven by these factors, automobile manufacturers are incorporating several systems in vehicles that enhance safety. Advanced safety and security features are no longer restricted to premium vehicles. Consumers are now more concerned about safety systems and technologies, and therefore, they are more interested in opting for cars that are equipped with better safety systems.

Moreover, the stringency in government regulations regarding fuel efficiency and safety initiatives are essential drivers for the growth and development of the advanced steering systems that comprehensively employ steering sensors.

Competitive Landscape

The South Africa Automotive Power Steering Market is consolidated with existing market players such as JTEKT Corporation, ZF Friedrichshafen AG, NSK Ltd, Mitsubishi Electric Corporation, and Nexteer Automotive which hold the most significant shares. To have the edge over its competitors' companies are making jointventures, partnerships, launching new products with advanced technology.

For instance, Infiniti Q50 incorporated direct adaptive steering in vehicles, which involves sensors in the car that continuously monitor the steering wheel's position. Also, torque sensors are integrated into the EPS system. The torque sensors measure the effort applied by the driver to steer the vehicle.

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1 INTRODUCTION
1.1 Study Assumptions
1.2 Scope of the Study
2 RESEARCH METHODOLOGY
3 EXECUTIVE SUMMARY
4 MARKET DYNAMICS
4.1 Market Drivers
4.2 Market Restraints
4.3 Porters Five Force Analysis
4.3.1 Threat of New Entrants
4.3.2 Bargaining Power of Buyers/Consumers
4.3.3 Bargaining Power of Suppliers
4.3.4 Threat of Substitute Products
4.3.5 Intensity of Competitive Rivalry
5 MARKET SEGMENTATION
5.1 Vehicle Type
5.1.1 Passenger Car
5.1.2 Commercial Vehicle
5.2 Product Type
5.2.1 By Rack assist type (REPS)
5.2.2 Colum assist type (CEPS)
5.2.3 Pinion assist type (PEPS)
5.3 Demand Category
5.3.1 OEM
5.3.2 Replacement
6 COMPETITIVE LANDSCAPE
6.1 Vendor Market Share
6.2 Company Profiles
6.2.1 ATS Automation Tooling Systems Inc.
6.2.2 Delphi Automotive Systems
6.2.3 GKN PLC
6.2.4 Hitachi Automotiec Systems
6.2.5 Hyundai Mobis Co
6.2.6 Infineon Technologies
6.2.7 JTEKT Corporation
6.2.8 Mando Corporation
6.2.9 Mitsubishi Electric Corporation
6.2.10 Nexteer Automotive
6.2.11 NSK Ltd.
7 MARKET OPPORTUNITIES AND FUTURE TRENDS

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