Retort Pouch Packaging Market - Growth, Trends, Forecasts (2020 - 2025)
The Middle East herbal shampoo market is projected to witness a CAGR of 4.57% during the forecast period (2020 - 2025).
- The demand for herbal shampoo in the region is majorly boosted by increased consumer demand for sustainable, chemical-free, and eco-friendly products, along with a surge in product developments cued from contemporary market potentials. This drives manufacturers to the emerging category of Ayurveda and botanical extracts, gaining traction for its functional and earthy subtlety among consumers. Companies are even bringing premiumization in the herbal shampoo category to appeal to consumers by personalizing it to meet their needs and emphasizing its superior quality or exclusivity.
- Additionally, consumer demand for zero-waste products is growing with the increased awareness regarding climate change and the contribution of meager waste management to this devastation.
Key Market Trends
Increased Preference For Herbal Products Owing to Functional Benefits
The growing preference for chemical-free products and the rising popularity of environmentally-sustainable products drive the demand for herbal shampoo in the region. The natural ingredients used in hair segments are amla, bhringaraj, reetha, hibiscus, neem, tulsi, shikakai, etc. When used as herbs, these ingredients give essential nutrition required by the hair for their healthier and stronger growth.
Furthermore, modern shampoos use silicone to compensate silky rich feel of the hair, but these are reported as hazardous to the environment, as they are not easily decomposed. However, the same silky texture is given by certain herbs, like hibiscus, that is nature friendly.
Premium Shampoos Emerging as New Splurge Worthy Segment
Backed by splendid economic state and high purchasing power of Middle Eastern consumers, the premiumization bandwagon has become more like a market driver than a trend in the region. The fad, which was initially pervasive in fashion products, has taken over the personal care industry, making herbal and botanical-based products its primary carrier.
Manufacturers are using this as a strategy to make their brand more appealing to consumers by personalizing it to meet their needs and emphasizing its superior quality or exclusivity. Moreover, it is distinctly feasible for manufacturers to turn an Ayurvedic- or herbs-derived shampoo into a highly luxurious and better product, making consumers believe that it can enhance their hair health.
The market studied is consolidated, with major market share held by the leading players, including Dabur India Ltd, Procter & Gamble, the Himalaya Drug Company, and Unilever PLC.
The market studied has a wide scope of expansion and product innovation, considering the existing companies and the new global companies entering into the new market. The key factors determining the market players and their positions are product offerings, ingredients used, brand image, target consumer, and marketing initiatives. Thus, the key players are embarking on new launches as their key strategies to achieve consolidation and optimize their offerings.
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