Retort Pouch Packaging Market - Growth, Trends, Forecasts (2020 - 2025)

Retort Pouch Packaging Market - Growth, Trends, Forecasts (2020 - 2025)

The Middle East herbal shampoo market is projected to witness a CAGR of 4.57% during the forecast period (2020 - 2025).

  • The demand for herbal shampoo in the region is majorly boosted by increased consumer demand for sustainable, chemical-free, and eco-friendly products, along with a surge in product developments cued from contemporary market potentials. This drives manufacturers to the emerging category of Ayurveda and botanical extracts, gaining traction for its functional and earthy subtlety among consumers. Companies are even bringing premiumization in the herbal shampoo category to appeal to consumers by personalizing it to meet their needs and emphasizing its superior quality or exclusivity.
  • Additionally, consumer demand for zero-waste products is growing with the increased awareness regarding climate change and the contribution of meager waste management to this devastation.
Key Market Trends

Increased Preference For Herbal Products Owing to Functional Benefits

The growing preference for chemical-free products and the rising popularity of environmentally-sustainable products drive the demand for herbal shampoo in the region. The natural ingredients used in hair segments are amla, bhringaraj, reetha, hibiscus, neem, tulsi, shikakai, etc. When used as herbs, these ingredients give essential nutrition required by the hair for their healthier and stronger growth.

Furthermore, modern shampoos use silicone to compensate silky rich feel of the hair, but these are reported as hazardous to the environment, as they are not easily decomposed. However, the same silky texture is given by certain herbs, like hibiscus, that is nature friendly.

Premium Shampoos Emerging as New Splurge Worthy Segment

Backed by splendid economic state and high purchasing power of Middle Eastern consumers, the premiumization bandwagon has become more like a market driver than a trend in the region. The fad, which was initially pervasive in fashion products, has taken over the personal care industry, making herbal and botanical-based products its primary carrier.

Manufacturers are using this as a strategy to make their brand more appealing to consumers by personalizing it to meet their needs and emphasizing its superior quality or exclusivity. Moreover, it is distinctly feasible for manufacturers to turn an Ayurvedic- or herbs-derived shampoo into a highly luxurious and better product, making consumers believe that it can enhance their hair health.

Competitive Landscape

The market studied is consolidated, with major market share held by the leading players, including Dabur India Ltd, Procter & Gamble, the Himalaya Drug Company, and Unilever PLC.

The market studied has a wide scope of expansion and product innovation, considering the existing companies and the new global companies entering into the new market. The key factors determining the market players and their positions are product offerings, ingredients used, brand image, target consumer, and marketing initiatives. Thus, the key players are embarking on new launches as their key strategies to achieve consolidation and optimize their offerings.

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1.1 Study Assumptions and Market Definition
1.2 Scope of the Study
4.1 Market Overview
4.2 Industry Attractiveness - Porters Five Force Analysis
4.2.1 Threat of New Entrants
4.2.2 Bargaining Power of Buyers
4.2.3 Bargaining Power of Suppliers
4.2.4 Threat of Substitute Products
4.2.5 Intensity of Competitive Rivalry
4.3 Industry Value Chain Analysis​
4.4 Assessment of Impact of Covid-19 on the Global Retort Pouch Market
4.5 Market Drivers
4.5.1 Innovations in Food and Beverages Packaging
4.5.2 Increasing Demand for Convenience and Ready-to-eat Food
4.6 Market Restraint
4.6.1 Lack of High-speed Filling Equipment
5.1 Type
5.1.1 Stand-up Pouch
5.1.2 Flat Pouch
5.2 Material
5.2.1 Polypropylene
5.2.2 Polyester
5.2.3 Aluminum Foil​
5.2.4 Cast Polypropylene Film
5.2.5 Paperboard
5.2.6 Nylon
5.2.7 Other Materials
5.3 End-User
5.3.1 Food
5.3.2 Beverages
5.3.3 Pharmaceutical
5.3.4 Pet Food
5.3.5 Other End Users
5.4 Geography
5.4.1 North America United States Canada
5.4.2 Europe United Kingdom France Germany Italy Rest of Europe
5.4.3 Asia Pacific China India Japan South Korea Rest of Asia Pacific
5.4.4 Latin America
5.4.5 Middle East and Africa
6.1 Company Profiles*
6.1.1 Amcor PLC
6.1.2 Constantia Flexibles 
6.1.3 Coveris Holdings SA 
6.1.4 Flair Flexible Packaging Corporation
6.1.5 Mondi PLC
6.1.6 Tetra Pak International SA 
6.1.7 Sonoco Product Company
6.1.8 Clifton Packaging Group Limited​
6.1.9 Clondalkin Industries BV
6.1.10 Alpha Pack Pvt. Ltd
6.1.11 Proampac LLC​
6.1.12 Winpak Limited

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