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Probiotic and Prebiotic Yogurt Market – Growth, Trends and Forecasts (2017 - 2022)

Probiotic and Prebiotic Yogurt Market – Growth, Trends and Forecasts (2017 - 2022)

Probiotic and Prebiotic Yogurt Market
The market is expected to grow at a CAGR of 6.5% during the period 2017-2022. The increasing awareness of the health benefits of probiotic and prebiotic yogurt acts as a driver to the growth of this market. Regular consumption of probiotic and prebiotic prevents the growth of harmful bacteria inside the digestive tract, which leads to better nutrient absorption and bowel movement. The probiotic and prebiotic yogurt helps to lower the risk of type-2 diabetes and colorectal cancer. Companies like Nestle, Dannon, Chobani and Yoplait are the major shareholders of this market.

Market Dynamics

As consumers have moved away from sugar to natural ingredients, probiotic and prebiotic yogurt has established itself as a healthy snack. The health benefits of this yogurt, which helps in lowering the risk of type-2 diabetes and colorectal cancer, are also the key driving factor of this market. However, the rise in the cost of research and development poses a threat to the market. The growing demand for functional foods is expected to provide a boost to the industry’s growth.

Market Segmentation

The global probiotic and prebiotic yogurt market is segmented by product type into plain, drinkable, flavored and fruited yogurt. The growing customer base for these products has necessitated the increase in their availability in a variety of retail stores such as supermarkets and hypermarkets, making it convenient for consumers to purchase them.

Regional Analysis

The probiotic and prebiotic yogurt market has been geographically segmented into North America, Europe, South America, Africa, and Asia-Pacific. Europe is a major contributor regarding revenue, followed by Asia-Pacific. The Asia-Pacific region was the fastest-growing market for probiotic and prebiotic yogurt during 2015 and will continue to lead the market in the future as well. The growth of this market in the region is attributed to affordability and purchasing power of the consumers. Also, the improved sales of probiotic drinks in countries like Japan, India, and China is due to the growing health awareness among the consumers.


1. Introduction
1.1 Key Deliverables of the Study
1.2 Study Assumptions
1.3 Market Definition
2. Research Approach and Methodology
2.1 Introduction
2.2 Research Design
2.3 Study Timeline
2.4 Study Phases
2.4.1 Secondary Research
2.4.2 Discussion Guide
2.4.3 Market Engineering & Econometric Modelling
2.4.4 Expert Validation
3. Market Overview
3.1 Market Trend
4. Market Dynamics
4.1 Drivers
4.1.1 Increased Yogurt Consumption in developing region
4.1.2 Positive Investigations for Health Benefits of Pro and Prebiotic Ingredients
4.1.3 Innovation and Science Support in Product Development
4.2 Restraints
4.2.1 Challenges in Incorporating Probiotics and Prebiotics
4.2.2 Regulatory Constraints
4.3 Opportunities
4.3.1 Huge Opportunity in Oral Health and Cosmetic Industry
4.4 Porter's Five Forces Analysis
4.4.1 Bargaining Power of Suppliers
4.4.2 Bargaining Power of Buyers
4.4.3 Threat of New Entrants
4.4.4 Threat of Substitute Products and Services
4.4.5 Degree of Competition
4.5 Consumer Behavior Analysis
4.5.1 Consumer demand analysis
4.5.2 Target market identification
4.5.2.1 Purchasing power
4.5.2.2 Demographic Strengths & Weaknesses
4.5.2.3 Spending patterns
5. Market Segmentation
5.1 By Type
5.1.1 Plain Yogurt
5.1.2 Drinking Yogurt
5.1.3 Flavoured Yogurt
5.1.4 Fruited Yogurt
5.2 By Geography
5.2.1 North America
5.2.1.1 United States
5.2.1.2 Canada
5.2.1.3 Mexico
5.2.1.4 Others
5.2.2 Europe
5.2.2.1 Spain
5.2.2.2 UK
5.2.2.3 France
5.2.2.4 Germany
5.2.2.5 Russia
5.2.2.6 Italy
5.2.2.7 Others
5.2.3 Asia-Pacific
5.2.3.1 China
5.2.3.2 India
5.2.3.3 Japan
5.2.3.4 Australia
5.2.3.5 Others
5.2.4 South America
5.2.4.1 Brazil
5.2.4.2 Argentina
5.2.4.3 Others
5.2.5 Africa
5.2.5.1 South Africa
5.2.5.2 Others
6. Competitive Landscape
6.1 Strategy Adopted by Key Players
6.2 Most Active Companies in the Past Five Years
6.3 Market Share Analysis
7. Company Profiles
7.1 Nestle
7.2 Dannon
7.3 Chobani
7.4 Yoplait
7.5 Fage
7.6 Yakult
7.7 La Yogurt
7.8 Stonyfield Farms
7.9 Greek Gods
7.10 Voskos Greek Yogurt
7.11 Pillars

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