Probiotic and Prebiotic Yogurt Market – Growth, Trends and Forecasts (2017 - 2022)
Probiotic and Prebiotic Yogurt Market
The market is expected to grow at a CAGR of 6.5% during the period 2017-2022. The increasing awareness of the health benefits of probiotic and prebiotic yogurt acts as a driver to the growth of this market. Regular consumption of probiotic and prebiotic prevents the growth of harmful bacteria inside the digestive tract, which leads to better nutrient absorption and bowel movement. The probiotic and prebiotic yogurt helps to lower the risk of type-2 diabetes and colorectal cancer. Companies like Nestle, Dannon, Chobani and Yoplait are the major shareholders of this market.
As consumers have moved away from sugar to natural ingredients, probiotic and prebiotic yogurt has established itself as a healthy snack. The health benefits of this yogurt, which helps in lowering the risk of type-2 diabetes and colorectal cancer, are also the key driving factor of this market. However, the rise in the cost of research and development poses a threat to the market. The growing demand for functional foods is expected to provide a boost to the industry’s growth.
The global probiotic and prebiotic yogurt market is segmented by product type into plain, drinkable, flavored and fruited yogurt. The growing customer base for these products has necessitated the increase in their availability in a variety of retail stores such as supermarkets and hypermarkets, making it convenient for consumers to purchase them.
The probiotic and prebiotic yogurt market has been geographically segmented into North America, Europe, South America, Africa, and Asia-Pacific. Europe is a major contributor regarding revenue, followed by Asia-Pacific. The Asia-Pacific region was the fastest-growing market for probiotic and prebiotic yogurt during 2015 and will continue to lead the market in the future as well. The growth of this market in the region is attributed to affordability and purchasing power of the consumers. Also, the improved sales of probiotic drinks in countries like Japan, India, and China is due to the growing health awareness among the consumers.