North America In-flight Entertainment and Connectivity Market - Segmented By Product, Fit, Class and Geography - Growth, Trends and Forecasts (2018 - 2023)
Being the global leader in passenger jet sales, North America is also the market leader for in flight entertainment and connectivity systems in the global scenario. Yet, it is not the fastest growing due to multiple reasons including being a mature market and comparatively existing higher level of penetration of such systems in the market. The North American In flight entertainment and connectivity market is expected to grow at a CAGR of 7.67% during the forecast period 2018 - 2023
Some airlines like Delta and United have started making investments in offering content to passengers via Wi-Fi or renting out tablets to the passengers on board. Delta is also planning to add screens to more than 250 aircraft by 2019. It is seen that the same airline is sometimes opting for both options, as customer preference changes by a big margin according to the routes.
North America in-flight entertainment market is at a crossroads, where airlines are making a conscious decision to opt for entertainment screens or not. But due to strong passenger preference for in flight screens, they will register strong growth in full service airlines. However, low cost airlines will gradually move towards offering content via Wi-Fi and personal devices.
Growing utilisation of mobile devices
Cabin crew members use mobile devices with in-flight connectivity for crew communication and for accessing crew reporting tools. With the pace at which innovations are being carried out there is always a scope for on-board sales and passenger services in the near future. The growing popularity of personal electronic devices among passengers could eventually allow airlines to eliminate expensive and heavy in-flight entertainment systems in favor of streamed content, as on-board Wi-Fi speeds improve. The implementation of IFEC technology involves major capital investment, and currently, vendors are introducing solutions that make these IFEC systems more affordable, which would be a potential source of revenue and also a way to optimize operations. Cabin customization and use of lightweight materials are some other key trends that will boost the growth of the IFEC utilisation in commercial aircraft cabins.
May 2018: Astronics Connectivity Systems and Certification Received STCs for EmPower® Installed in the Flight Deck.
Key Players: Rockwell Collins, Zodiac Aerospace and Rockwell Collins are some of the major players in the market.
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