North America Whey Protein Market - Growth, Trends, and Forecast (2018 - 2023)
Whey is a liquid material procured from manufacturing of cheese. North America accounts for 32% of the market share. North American Whey protein market is estimated to be USD 1926.6 million in 2018 and is expected to reach USD 2809 million by 2023 with a CAGR of 7.9%, during the forecasted period of 2018-2023. The region is the second largest market for whey protein after Europe. In terms of both import and export, whey protein market in North America is highly matured and is still growing. United States was the major market within the region, followed by Canada and Mexico, Canada is an emerging market for whey proteins.
Rising demand for dairy ingredients has given this market a hike. Consumers are aware of the health needs and how dairy ingredients benefit their wellness. This is one of the major drivers in the market. An explosive trend of healthy food was witnessed in regions, like US and Canada creating a demand for ingredients, such as whey protein. Due to busy lifestyle and work culture, consumers are opting for ready to go meals and beverages. Whey protein gives them energy and keeps them healthy.
Increasing fame of whey protein among consumers is based on its various advantages including cancer fighting capacity, improvement of immune system, stress reduction, diet support, fat loss, and mass gain. The side effects of whey protein consumption are insignificant and can take effect if consumed immoderately. Thus, the U.S. FDA has regulated usage of whey protein to 2g/day, which turns out to be a restraint for the market. Side-effects of overconsumption of whey protein include nausea, diarrhea, thirst, bloating, tiredness, cramps, headache, and loss of appetite.
Whey protein is produced by splitting the casein content from milk, major allergen is subsided from its composition. Normal dosage of whey protein for a sports person/athlete is approximately 1.0 to 1.2 grams per kilogram (weight) per day.
Clinical usage seems to be an emerging opportunity for the North American whey protein market. The increasing prescription of supplements by doctors is giving an opportunity for manufacturers to build products that are clinically proven and approved.