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North America Whey Protein Market - Growth, Trends, and Forecast (2018 - 2023)

North America Whey Protein Market - Growth, Trends, and Forecast (2018 - 2023)

Market Insight

Whey is a liquid material procured from manufacturing of cheese. North America accounts for 32% of the market share. North American Whey protein market is estimated to be USD 1926.6 million in 2018 and is expected to reach USD 2809 million by 2023 with a CAGR of 7.9%, during the forecasted period of 2018-2023. The region is the second largest market for whey protein after Europe. In terms of both import and export, whey protein market in North America is highly matured and is still growing. United States was the major market within the region, followed by Canada and Mexico, Canada is an emerging market for whey proteins.

Market Dynamics

Rising demand for dairy ingredients has given this market a hike. Consumers are aware of the health needs and how dairy ingredients benefit their wellness. This is one of the major drivers in the market. An explosive trend of healthy food was witnessed in regions, like US and Canada creating a demand for ingredients, such as whey protein. Due to busy lifestyle and work culture, consumers are opting for ready to go meals and beverages. Whey protein gives them energy and keeps them healthy.

Increasing fame of whey protein among consumers is based on its various advantages including cancer fighting capacity, improvement of immune system, stress reduction, diet support, fat loss, and mass gain. The side effects of whey protein consumption are insignificant and can take effect if consumed immoderately. Thus, the U.S. FDA has regulated usage of whey protein to 2g/day, which turns out to be a restraint for the market. Side-effects of overconsumption of whey protein include nausea, diarrhea, thirst, bloating, tiredness, cramps, headache, and loss of appetite.

Market Segementation

Whey protein is produced by splitting the casein content from milk, major allergen is subsided from its composition. Normal dosage of whey protein for a sports person/athlete is approximately 1.0 to 1.2 grams per kilogram (weight) per day.

Clinical usage seems to be an emerging opportunity for the North American whey protein market. The increasing prescription of supplements by doctors is giving an opportunity for manufacturers to build products that are clinically proven and approved.

Key Developments

  • January 2018 – Arla Foods has invested USD 655 million to expand and improve production capacity as well as innovative technology as the company continues to deliver on its 2020 growth ambition.
  • November 2017- Fonterra Cooperative Group bought Oregon-based whey protein concentrate and lactose manufacturer Columbia River Technologies in a bid to secure its US-sourcing network.

Reasons to Purchase this Report
  • Analyzing outlook of the market with the recent trends and Porters five forces analysis
  • Market dynamics, which essentially consider the factors, which are impelling the present market scenario, along with growth opportunities of the market in the years to come
  • Market segmentation analysis, including qualitative & quantitative research incorporating the impact of economic & non-economic aspects
  • Regional and Country level analysis integrating the demand and supply forces that are influencing the growth of the market
  • Competitive landscape involving the market share of major players, along with the key strategies adopted for development in the past five years
  • Comprehensive company profiles covering the product offerings, key financial information, recent developments, SWOT analysis, and strategies employed by the major market players
  • 3-month analyst support, along with the Market Estimate sheet (in excel)
Please note: This publisher does offer titles that are created upon receipt of order. If you are purchasing a PDF Email Delivery option above, the report will take approximately 2 business days to prepare and deliver.

1. Introduction
1.1 Research Methodology
1.2 Definition of the Market
1.3 Report Description
2. Key findings of the study
3. Market Overview
3.1 Introduction
4. Market Dynamics
4.1 Drivers
4.1.1 Rising demand for dairy ingredients/alternatives
4.1.2 Health and wellness trends driving the need for supplemented diet
4.1.3 Busy lifestyle influencing the market trend for ready to drink products
4.2 Restraints
4.2.1 High production cost
4.2.2 Health/safety concerns when use is not regulated
4.2.3 Undefined regulatory guidelines
4.3 Opportunities
4.3.1 Increasing prescription of supplements by doctors
4.3.2 Higher scope of application in personal care and sports nutrition
4.4 Porters Five Forces Analysis
4.4.1 Bargaining Power of Suppliers
4.4.2 Bargaining Power of Buyers
4.4.3 Threat of New Entrants
4.4.4 Threat of Substitute Products and Services
4.4.5 Degree of Competition
5. Market Segmentation
5.1 By Product Type
5.1.1 Whey Protein Concentrate (WPC)
5.1.2 Whey Protein Isolate (WPI)
5.1.3 Hydrolyzed Whey Protein (HWP)
5.2 By Application
5.2.1 Functional Foods Infant Formula Confectionery Bakery Snacks Dairy Products Others
5.2.2 Functional Beverages Wine Whey Others
5.2.3 Dietary Supplements
5.2.4 Others
5.3 By Geography
5.3.1 North America United States Canada Mexico Rest of North America
6. Competitive Landscape
6.1 Strategies Adopted by Key Players
6.2 Most active companies in the past five years
6.3 Market Share Analysis
7. Company Profiles
7.1 Agropur MSI, LLC
7.2 American Dairy Producers Institute
7.3 Arla Foods
7.4 Carbery
7.5 Davisco foods international Inc
7.6 DMK Group
7.7 Fontera Co-operative Group
7.8 Grande Cheese Company
7.9 Hilmar cheese company, Inc
7.10 Milk Specialities Global
8. Appendix
8.1 Disclaimer

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