North America Probiotic Drinks Market - Growth, Trends and Forecasts (2020 - 2025)
North America Probiotic Drinks market is projected to grow at a CAGR of 5.25% during the forecast period.
The market is driven by robust demand for healthbased products, like probiotics, among consumers, especially the younger generations. Yogurts are a part of the American everyday food essentials and are known for improving gut functionality, along with other benefits, including immunity boost and so on. As a result, drinkable yogurt held a significant share in the market studied.
By distribution channel, supermarkets/ hypermarkets led the revenues, owing to higher product visibility and high vulnerability to get sold as a result of impulse purchase made by consumers.
Key Market Trends
Drinkable Yogurt Holds a Significant Share in the Market
Yogurt is perceived as one of the healthiest and proteinrich onthego product for the consumers. Furthermore, they have paved way for the manufacturers to constantly invest in product innovation, in order to capture the evolving consumer trend and gain competitive advantage in the market. However, yogurt being a matured market in North America is witnessing an organic decline further wrecked by overall slowing dairy market in the region. Consumers are shifting from dairy based food products primarily due to lactose intolerance or ongoing vegan trend toward numerous dairy alternatives present in the market. This has strongly contributed to the growth of other probiotic drink segments.
The United States Drives the Regional Market
Higher interest of middleaged adults in maintaining digestive health is one of the major drivers that is enhancing the growth of the probiotics market in the United States. The ongoing trend of healthy hydration is yet another factor, which is augmenting the sales of probiotics, such as kombucha, probiotic juices, drinkable yogurts, kefir, and others, across the country. Moreover, the distribution channels, primarily supermarkets/hypermarkets and online channels, are offering a wide range of probiotic drinks of different origins and sources for example from Icelandic, Australian, Greek to nodairy sources such as coconuts, soy etc, which, in turn, is capturing the taste pallets and nutritional requirements of the consumers, under different age groups.
North America Probiotic Drinks market is consolidated among key players like Yakult, PepsiCo and Danone, owing to their high market penetration and diverse portfolio offered to consumers. The leading companies are heavily investing in the development of new products and are collaborating and acquiring other companies, which is expected to increase their market shares, while strengthening the R&D activities.
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