North America Potato Protein Market - Growth, Trends and Forecasts (2018 - 2023)
Products like vegan potato protein isolate powders for eggs are available in the North America region. The product is a completely natural proteins extracted from organic potatoes and has virtually no calories, zero flavor and can be used in energy bars, cookies, and also in Vegan Meat analogues to increase protein.
The global potato protein market is expected to register a CAGR of 4.88% during the forecast period 2018-2023. The North American potato protein market is expected to register a CAGR of 5.23% during the forecasted period 2018-2023.
Increased awareness on the importance of proteins in the diet, growing preference for vegetarian products and versatile functionality boosts the demand for high value-added plant proteins like potato protein. Rising demand for healthy, nutritious and gluten-free products and consumer demand for clean-label products are the major drivers of the market. As the companies are failing to provide evidence for the health claims, preventing them from advertising the nutritional benefits of the product; and the low consumer awareness of non-soy proteins are the major constraints for the growth of the potato protein market in North America.
Potato proteins are exceptionally soluble and offer superior emulsifying, foaming and gelling properties in several confectionary products, gluten-free products, meat and meat analogues, dairy-free milks, cheese and ice creams, high-protein snacks & bars, and egg-free dressings and pasta. The proteins have revealed to be able to substitute high-value animal proteins like caseinate, whey protein isolate, gelatin, egg albumen and egg yolk. This ongoing developments are creating awareness among food & beverage manufacturers as well as among consumers, in turn driving the overall potato protein market in the region.
There exists great scope for improvement in protein delivery through further research and development, as there lies an opportunity for potato protein market for condition specific nutrition along with satiety and weight management nutrition.
On the basis of type, the North America potato protein market can be segmented into potato protein isolate and potato protein concentrate. Potato protein isolates were introduced in the US market in 2009. Isolates segment accounts for the major share due to its heavy demand for gluten-free products, and beverages. Potato protein finds its major applications in beverages, snacks and bars, pet food, sports nutrition and others. Among the applications, potato protein is majorly used in sports nutrition and it is especially suitable for powder beverages and protein fortification.
The US accounts for the major share in the North American potato protein market. Consumer shift from low-carbohydrate diet and increased health awareness on plant proteins is driving the US potato protein market.Major PLAYERS: AVEBE, TEREOS SYROL, ROQUETTE, AGRIDIENT, STAUBER PERFORMANCE INGREDIENTS, KEMIN INDUSTRIES, INC, CYVEX NUTRITION, AKV LANGHOLT AMBA, KMC INGREDIENT, PPZ NIECHLOW, ROYAL INGREDIENTS GROUP, MEELUNIE BV and WPPZ S.A., amongst others.