North America Malt Ingredient Market - Segmented by Type, Distribution Channel and Geography (2018 - 2023)
The North America malt ingredient market is expected to grow at a CAGR of 4.3 % during the forecast period of 2018–2023. The North America market for malt ingredients is highly fragmented and is characterized by the presence of large and small vendors. The market is highly competitive, with all players competing to gain a greater market share. Vendor performance in the malt ingredients market may be impacted by the changing consumer spending pattern and preferences due to an increase in the disposable incomes and changing lifestyles.
Products designed based on the malt flavor, and kibbled malt in various food products hold the future spotlight. Companies are focusing on different flavored malt beverage products such as - fruit flavored malt beverage targeting especially female consumers. Wild flavors and specialty ingredients in beer mix and malt beverage are the growing opportunities for the market. Moreover, in developing regions, the introduction of healthier products made from malt such as malt energy drink, has been a targeted product for the market.
Growing demand for malt based drinks
Malt ingredient market has been dominantly driven by the huge demand from the brewery industry, especially the growing consumer trend for craft beer. In the US, craft beer is a growing segment, which makes up most of the breweries in the country. Consumers in the US are increasingly moving toward craft beer due its better taste, brewing techniques, and innovations. Craft beer is brewed using traditional ingredients such as malt and has a better taste than ordinary beer. An increase in the consumption of malt beer and malt-based nutritional dairy products is the key driver for malt ingredients market in North America. The region promotes the traditional beer style and domestic beer production by small-scale. Introduction of new products such as gluten-free malt, especially in the bakery industry, has further driven the market.
Health-conscious consumers are looking for a clean label, food quality and safety. Malt ingredients are used in bakery and confectionery products as they impart color and flavor to finished products. The major opportunities are the increasing demand for all natural food products and the rising demand for ready-to-eat and packaged foods in North America.
Barley holds the highest market
The market has been segmented by ingredient type, source type, application type, commercial grade type and by geography. Malt produced from malting grains is available in various forms such as malt, malt flour, dried malt extract, liquid malt extract, kibbled malt, malt flakes, malt vinegar, malt syrup and others. Malt and malt flour hold the largest share of the market due to their direct consumption for beer, whisky and beverages manufacturing.
Alcoholic beverage industries have a direct contract with the malt suppliers for two-row, four-row, and six-row malt grains or for malt flours which create an unbeatable demand in the market. Barley holds the largest market share in 2016 due to its preferable malt consumption in the beverage industry. It has unique enzyme property that makes it dominant over other grains. However, oats and rye are the fastest-growing segments due to their nutritional profile and increasing application in various flavored food products.
Malt has several end applications such as in brewery, distillery, bakery, cereals, confectionery, non-alcoholic beverages and others such as snacks, savories, etc. Brewery application consumes more than 90% of the malt and has dominated the market share. By the commercial grade type, the malt market is segmented into standard malt and specialty malt.
Mexico is expected to grow at a faster rate
The North America malt ingredient market is segmented into the United States, Canada, Mexico and others. The United States dominates the market with its massive production of brewery and malt products. Canada is the world's second-largest exporter of malt, with export sales averaging 500,000 tons, annually. With the increasing packaged food and non-alcoholic beer consumption, the malt ingredient market is expected to grow at a healthy rate in North America. The Mexican market for malt ingredients is expected to grow at a faster rate in North America.
Major Players: CARGILL Inc., MALTEUROP GROUP, MALTERIES SOUFFLET, RAHR, SIMPSONS MALT Ltd., MUNTONS MALT Plc, HEINEKEN, CRISP MALTING GROUP Ltd., BAIRDS MALT Ltd., IMPERIAL MALTS LIMITED
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