North America Feed Probiotics Market - Growth, Trends, and Forecast (2020 - 2025)
The North America feed probiotics market is projected to register a CAGR of 8.9%, during the forecast period (2020 2025). Increasing consumer awareness regarding scientific animal nutrition is the major driving force behind the growth of the probiotic industry. Increase in industrialized livestock production, and the increasing demand for animalbased protein sources are the factors augmenting the growth of the market studied. The United States is a wellestablished market with a presence of strong demand for organic meat, which has compelled farmers to enhance quality of the product which will significantly impact the probiotic market positively. The leading players in the market are Life product Inc, Novus International Inc, Dupont de Nemours, CHR. Hansen A/S, Lallemand Inc.
Key Market Trends
Growing Inclination Towards Animal Sourced Food
Increasing pressure on the livestock industry has intensified in recent years, due to the growing demand for meat and highvalue animal protein. Poultry meat is the most consumed meat type in the region. For instance, according to the Organisation for Economic Cooperation and Development(OECD), in 2016 per capita consumption was 48.6Kg that has increased to 50.1Kg in 2019 in the United States. The expansion of the meat products industry has created an opportunity to feed probiotics to spur the market, as probiotics boost immunity and enhance the performance of animals, by stabilizing the rumen environment. According to the Food and Agriculture Organization in2016 meat production in North America was 49.25 million metric tons that increased to 51.72 million metric tons in 2018. According to the Agriculture and Agrifood Canada, Increasing life expectancy and limited availability of land and water resources for animal feed production, coupled with the robust demand for animalbased protein sources, is driving the market for feed probiotics.
United States Dominates the Market
Growing awareness among producers regarding the advantages of probiotics for animals' health is a major opportunity for the businesses operating in probiotics manufacturing. According to the Food and Agriculture Organization in 2017 cattle and buffaloes population was 93.62 million that increased to 94.29 million in 2018. Owing to the rising livestock and meat production, the United States is producing the highest animal feed in the region. According to Alltech Feed Survey, in 2019, Feed production in the United States was 214 million metric tons accounted from the 5,715 mills. The beef feed is the highest produced in the country followed by broiler and pig feed that amounted to 61.09 million metric tons, 48.52 million metric tons, and 44.86 million metric tons respectively. Probiotics have enhanced the growth rate in broilers better than AGP (avilamycin) and other substitutes for AGP, such as phytochemicals, such as essential oils. Therefore, along with increased meat consumption and livestock production, feed probiotics market is projected to grow significantly in the country.
The North America feed probiotics market is fragmented, with players in the market being competitive. Three categories of players operate in the studied market, namely, R&D firms, manufacturing firms, and sales companies, and brand owners. Furthermore, the market consists of a number of integrated players, i.e., those who are active in the entire B2B value chain. The leading players in the market are Life product Inc, Novus International Inc, Dupont de Nemours, CHR. Hansen A/S, Lallemand Inc. These players are known to be focusing on R&D, large product portfolio, wide geographical presence, and an aggressive acquisition strategy. For instance, in July 2019, Dupont invested USD 100 million on its new Probiotics fermentation unit in Rochester, New York. The investment will expand the company’s probiotics capacity to meet the growing demand.
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