North America Energy Drink Market - Growth, Trends and Forecast (2017 - 2022)
The North America energy drink market is projected to grow at a CAGR of 4.1% during the forecasted period (2017 - 2022).
North America Energy Drink Market Dynamics
North America is the highest consuming market for energy drinks with 36% of the market share. The major consumer of energy drinks in North America is between the age group of 18-35 years which is rising the demand from the millennial population. Rising demand for convenience beverage and changing lifestyle is another driver for the North American market.
The major setback for the energy drink market in North America is associated with health hazards and the threat from substitute products.
North America Energy Drink Market Segmentation
Caffeine is the growing market amongst the ingredients which is also one of the main ingredients of the energy drinks. Energy drinks are appealing to the health conscious consumers and is forecasted to be the quickest growing market due to various functions such as bringing down the starch, calorie and sugar content. The target groups of the manufacturers are children and adolescents.
Key Players of the North American Energy Drink Market
The energy drink market is highly concentrated with top ten companies accounting for more than 60% of the market share. Coca-Cola, Pepsi Co., Red Bull and Monster Beverages are the leading players and are focused on introducing innovative flavors and condition specific production.