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Middle East and Africa Polyurethane Hot-Melt Adhesive Market - Segmented by Type, Application, and Geography - Growth, Trends, and Forecast (2018 - 2023)

Middle East and Africa Polyurethane Hot-Melt Adhesive Market - Segmented by Type, Application, and Geography - Growth, Trends, and Forecast (2018 - 2023)

The Middle-east and Africa market for polyurethane hot-melt adhesive market is expected to register a significant growth with a CAGR of 7.01% during the forecast period, 2018 to 2023. This significant growth is primarily driven by the burgeoning packaging industry in the region and booming woodworking industry in the United Arab Emirates.

Booming Woodworking Industry in the United Arab Emirates

PUR hot-melt adhesives are an ideal choice for woodworking applications as they provide the high strength required to hold the furniture materials together. For instance, using PUR hot-melt adhesives to assemble wood furniture eliminates the need for screws and nails. The emerging markets in the Middle East, led by strong growth in the UAE, continue to drive the luxury furniture sector upwards. Well established brands, are constantly choosing Dubai as a platform to promote their products, and making UAE a desirable shopping destination for the woodworking industry. The residential market in the United Arab Emirates is added with over 25,000 housing units in 2017, which resulted in the solid growth of the wood and furniture market. Wood and wood-based furniture and household accessories products are expected to get a power boost from the USD 2.4 trillion worth of construction activities, especially when new home-owners start purchasing their furniture and home décor products. Around 70 percent of the timber and wood products are used in the construction industry while the rest are used in real estate, interiors, furniture, and other industrial applications. This remarkable scenario of construction activities in UAE is fuelling the market demand for woodworking industry which in turn propelled the growth of PU hot-melt adhesives market in the region and it is also expected to maintain the same momentum in the forecast period to further continue the growth.

Paper Board and Packaging Application Segment to Contribute Significant Demand to the Market

Packaging accounts for the largest market for adhesives, and its applications include composites containers and tubes, bags, carton side seam and closures, cups, labels, remoistenable products, specialty envelopes, foil laminates, films, disposables (non-woven) and corrugated boards. Hot-melt PU adhesives are an excellent solution for carton closing, sealing and pallet stabilization for food, beverages, and other consumer and industrial products. Most of the demand for packaging is from the food & beverage industry. On the other hand, healthcare products are the largest users of folding cartons. Increasing consumption of personal care products in the developed nations such as UAE owing to the increasing emphasis on dressing and looks is, in turn, boosting the demand for adhesives in the personal care products packaging sector. These end-user segments are likely to boost the demand for hot-melt PU adhesives in the coming years. Moreover, design improvements and innovation, combined with shifting focus toward the usage of recyclable materials for packaging are expected to offer numerous opportunities for the growth of the market, thus leading to many new products.

Saudi Arabia to Create Significant Demand to the Market

Saudi Arabia represents the largest regional market for Middle-east and Africa polyurethane hot-melt adhesive market in 2017. Government and private investment in different sectors in the country are expected to lead the increase in the industrial and commercial building and construction activity, which, in turn, may increase the demand for PU hot-melt adhesives in the country in the coming years. This, in turn, is expected to fuel the wooden furniture production in the country. For instance, 14 new furniture factories are under construction. This is likely to be a positive factor for the demand for adhesives in the furniture sector during the forecast period. The country imports the majority of the textile and clothing. However, the country is developing a manufacturing base in the country. For instance, the Saudi Aramco signed MOU with Nesma Holding Company, to set up a textile factory in Hail city, in Saudi Arabia. These initiative are expected to help establish the textile industry in the country and are likely to contribute to the PU hot-melt adhesives demand. The large market size coupled with the huge growth of North America is quite instrumental in the expansion of the Middle-east and Africa polyurethane hot-melt adhesive market.

Key Developments in the Market

- March 2017- H.B. Fuller announced the official opening of its new office in Dubai, United Arab Emirates. The new office will support the company’s growing base of customers in the Middle East and will offer manufacturers an alternative source for adhesives and sealants.

Major Players -Sika AG, Jowat SE, Henkel AG & Co. KGaA, Arkema Group (Bostik SA), and H.B. Fuller among others.

Reasons to Purchase the Report

- Identify the current and future prospects of the polyurethane hot-melt adhesive market in different countries of the Middle-East and Africa.
- Analyze various perspectives of the market with the help of Porter’s five forces analysis
- Information about the growth of the various product segments that are expected to dominate the market
- Regional analysis of the market
- Identify the latest developments, market shares, and strategies employed by the major market players
- 3 months of analyst support, along with the Market Estimate sheet (in Excel)

Customization of the Report

- This report can be customized to meet your requirements. Please connect with our representative, who will ensure you get a report that suits your needs.


1. Introduction
1.1 Scope of the Report
1.2 Study Assumptions
1.3 Study Deliverables
1.4 Research Phases
2. Executive Summary
3. Market Insights
3.1 Industry Value Chain Analysis
3.2 Industry Attractiveness - Porter’s Five Forces Analysis
3.2.1 Bargaining Power of Suppliers
3.2.2 Bargaining Power of Consumers
3.2.3 Threat of New Entrants
3.2.4 Threat of Substitute Products and Services
3.2.5 Degree of Competition
3.3 Regulatory Policies
4. Market Dynamics
4.1 Drivers
4.1.1 Burgeoning Packaging Industry in the Region
4.1.2 Booming Woodworking Industry in the United Arab Emirates
4.2 Restraints
4.2.1 Volatility in Availability and Price of Raw Material
4.2.2 Other Restraints
4.3 Opportunities
4.3.1 Emerging Applications in the Construction Industry
4.3.2 Other Opportunities
5. Market Segmentation and Analysis (Market Size, Growth, and Forecast)
5.1 By Type
5.1.1 Non-reactive
5.1.2 Reactive
5.2 By Application
5.2.1 Paper, Board, and Packaging
5.2.2 Automotive
5.2.3 Furniture (Woodworking)
5.2.4 Footwear
5.2.5 Textiles
5.2.6 Bookbinding
5.2.7 Other Applications
6. Regional Market Analysis (Market Size, Growth, and Forecast)
6.1 Saudi Arabia
6.2 United Arab Emirates
6.3 South Africa
6.4 Rest of Middle-East & Africa
7. Competitive Landscape
7.1 Mergers & Acquisitions, Joint Ventures, Collaborations, and Agreements
7.2 Market Share Analysis**
7.3 Strategies Adopted by Leading Players
8. Company Profiles (Overview, Financials**, Products & Services, and Recent Developments)
8.1 3M
8.2 Arkema Group (Bostik SA)
8.3 BASF SE
8.4 Beardow Adams
8.5 H.B. Fuller
8.6 Henkel AG & Co. KGaA
8.7 Huntsman Corporation
8.8 Jowat AG
8.9 KLEBCHEMIE M. G. Becker GmbH & Co. KG
8.10 Mapei SpA
8.11 Pidilite Industries Ltd
8.12 Sika AG
9. Disclaimer
**Subject to Feasibility and Availability on the Public Domain

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