Middle East and Africa Halal Food and Beverages Market - Growth, Trends, and Forecasts (2020 - 2025)

Middle East and Africa Halal Food and Beverages Market - Growth, Trends, and Forecasts (2020 - 2025)

The Middle East and Africa market for halal food and beverages is projected to grow at a CAGR of 5.8 % during the forecast period (2020 -2025).

  • With the growing awareness of halal food and it's positioning as hygienic and healthy food among both Muslim and non-Muslim community resulted in an increase in the consumption and acceptance of halal food which is expected to drive the demand over the forecast period.
  • The assurance of integrity throughout the Halal supply chain has become a major concern for Muslim consumers, with fraudulent Halal certification and physical contamination of food products on the rise. Hence, supply chain integrity needs to be protected right from the point of animal slaughter and including the transportation, storage to the handling of Halal products.
Key Market Trends

Rising Muslim Population in Middle East

The increased demand for halal-certified products in the past few years is attributed to the growing population of Muslims and the rise in disposable income to utilize these products and services is expected to further augment the growth of the market over the coming years. Finally, there is greater awareness among Muslims on the need and necessity to consume only Halal food. Halal products are gaining wider recognition not only due to meeting Sharia requirements, but also hygiene, sanitation, and safety aspects. As Islam is now the fastest-growing religion in the world thus growing the Muslim population as well as economic development in countries with large populations of Muslims makes the halal food and beverage, a profitable segment to invest in to meet the demand.

Saudi Arabia Holds the Major Share in the Market

Saudi Arabia would be the fastest-growing country along with holding the largest market share for the growth of the halal food and beverage market during the forecast period. The country is also the largest food and beverage producer in the Gulf region. However, the rapidly increasing population has resulted in surpassing the food supply and forcing the country to depend on imports, which fuels the demand for halal food products. The Government of Saudi Arabia has been introducing new policies to support the production of more halal food. These policies are anticipated to make the country self-sufficient in food and beverage production and offer better opportunities for domestic producers to vary in livestock, such as poultry, camel, sheep, and dairy production.

Competitive Landscape

The Middle East and Africa halal food and beverage market is fragmented with the presence of several players competing for the market share. The major companies are focusing on expansion, new product development, mergers and acquisitions, and partnerships to gain a competitive advantage. The key players in the market are Al Islami Foods, Podravka Gulf FZE, Al Rawdah, JBS S.A. and BRF SA.

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1 INTRODUCTION
1.1 Study Assumptions & Market Definition
1.2 Scope of the Study
2 RESEARCH METHODOLOGY
3 EXECUTIVE SUMMARY
4 MARKET DYNAMICS
4.1 Market Drivers
4.2 Market Restraints
4.3 Porter's Five Forces Analysis
4.3.1 Threat of New Entrants
4.3.2 Bargaining Power of Buyers/Consumers
4.3.3 Bargaining Power of Suppliers
4.3.4 Threat of Substitute Products
4.3.5 Intensity of Competitive Rivalry
5 MARKET SEGMENTATION
5.1 By Type
5.1.1 Halal Food
5.1.1.1 Halal Meat
5.1.1.2 Processed Meat
5.1.1.3 Other Products
5.1.2 Halal Beverage
5.1.3 Halal Supplements
5.2 By Distribution Channel
5.2.1 Hypermarket/ Supermarket
5.2.2 Specialty Stores
5.2.3 Convenience Stores
5.2.4 Other Distribution Channel
5.3 Geography
5.3.1 Middle East and Africa
5.3.1.1 Saudi Arabia
5.3.1.2 United Arab Emirates
5.3.1.3 South Africa
5.3.1.4 Rest of Middle East and Africa
6 COMPETITIVE LANDSCAPE
6.1 Most Active Companies
6.2 Most Adopted Strategies
6.3 Market Position Analysis
6.4 Company Profiles
6.4.1 Marfrig Global Foods
6.4.2 JBS S.A.
6.4.3 Al Rawdah
6.4.4 Al Islami Foods
6.4.5 Podravka Gulf FZE
6.4.6 BRF SA
6.4.7 The Egyptian Food Co. S.A.E
7 MARKET OPPORTUNITIES AND FUTURE TRENDS

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