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Middle East & Africa Frozen Bread Market - Segmented by Distribution Channel, and Geography – Growth, Trends, and Forecast (2018 - 2023)

Middle East & Africa Frozen Bread Market - Segmented by Distribution Channel, and Geography – Growth, Trends, and Forecast (2018 - 2023)

The Middle East & Africa Frozen Bread market is expected to reach USD 704 million by 2023 and is expected to register a CAGR of 6.9%, during the forecast period. Saudi Arab continues to dominate the market followed by Nigeria. The Middle East & Africa Frozen Bread sale has surpassed 265 million Kg in 2017, registered a volume CAGR of 5.7%, during the past five years.

High demand of imported processed baked products, increased shelf life, international flux, and convenience are various factors driving the frozen bread sale. Consumers demand for new varieties of Frozen bread different region and culture are accelerating the frozen bread market growth.

Healthy Baked Products on Rise

About 66% of population in Saudi Arab is aged between 15 to 60 yrs., with majority lies below 40 yrs. of age. Increased young population is now become more health conscious and demanding healthy alternative to bread. Frozen bread are free from artificial preservatives, which makes it healthier compared to traditional bread available in the market. Rising consumer awareness about long-term adverse health effect of artificial additives has fueled the frozen bread demand. Frozen bread apart from being additive free offer convenience which is driving the market growth. It also provides convenience to in store bakeries, food service restaurants, cafes, etc by maintaining both freshness and quality of bread. Rising consumer demands for healthier bread without compromising the quality is driving the frozen bread market growth. Companies have focused on organic and natural products launch to sustain market competition as many small players with innovative products.

Expanding Distribution Channel Offer Potential Opportunity

Saudi Arab accounts for over 60% of the Middle East & Africa frozen bread consumption by value, which is largely driven by import. KSA is the largest market, which surpass a volume consumption of 210 million Kg in 2017, up 40% from 2012. Despite of flat bread sale in the region, frozen bread performed well over the past few years. Organic, natural, and health claim on frozen bread are the key trend in the region. Increased international flux and working population that are seeking for healthier bakery products has supported the market growth. Rising consumer preference for value added, ethnic, fresh, and artisanal Frozen Breads are the primary factor driving sales.

Specialist retailers for frozen bread hold the dominant position in the market. Supermarket/hypermarket remains the second largest retail distribution channel accounting for more than 20% of the sale. Specialist retailers and convenience stores have maintained a stable growth rate over the past five years. Supermarkets are expected to register the fastest growth rate, owing to increased expansion.

Key Developments

  • 2016 - UAE leading baked food company Agthia Group’s, Frozen Baked category recorded continued production development and acquisition in the past few years.
The Middle East & Africa Frozen Bread market is highly fragmented with large number of domestic and multinational player competing for market share. Companies focusing on new product launch with healthier ingredients/organic claim as their key marketing strategy. Increased private label brands are possessing tough competition to the existing players.


Reasons to Purchase this Report
  • Analyzing outlook of the market with the recent trends and Porter’s five forces analysis
  • Market dynamics scenario, along with growth opportunities of the market in the years to come
  • Market segmentation analysis including qualitative and quantitative research incorporating the impact of economic and non-economic aspects
  • Regional and country level analysis integrating the demand and supply forces that are influencing the growth of the market.
  • Market value (USD Million) and volume (Kg Million) data for each segment and sub-segment
  • Distribution Channel sales Analysis by Value
  • Competitive landscape involving the market share of major players, along with the new product launch and strategies adopted by players in the past five years
  • Comprehensive company profiles covering the product offerings, key financial information, recent developments, SWOT analysis, and strategies employed by the major market players
  • 3-month analyst support, along with the Market Estimate sheet in excel
Please note: This publisher does offer titles that are created upon receipt of order. If you are purchasing a PDF Email Delivery option above, the report will take approximately 2 business days to prepare and deliver.

1. Introduction
1.1 Key Deliverables of the Study
1.2 Study Assumptions
1.3 Scope of the Market
2. Research Approach and Methodology
2.1 Introduction
2.2 Research Design
2.3 Study Timelines
2.4 Study Phases
2.4.1 Secondary Research
2.4.2 Discussion Guide
2.4.3 Market Engineering and Econometric Modeling
2.4.4 Expert Validation
3. Market Overview
3.1 Market Trends
3.2 Market Dynamics
3.2.1 Drivers Rising Demand for Additive Free, Natural, and Convenience Increased Trade of Baked Products Growing Consumption of Free-from/Gluten-free Bread
3.2.2 Restraints Consumer Demand for Freshly Prepared Bread Over Packaged Products Fluctuating Commodity Prices
3.2.3 Opportunities
3.2.4 Porter's Five Forces Analysis Bargaining Power of Suppliers Bargaining Power of Buyers Threat of New Entrants Threat of Substitute Products and Services Degree of Competition
4. Market Segmentation
4.1 By Distribution Channel
4.1.1 Convenience Stores
4.1.2 Specialist Retailers
4.1.3 Supermarkets and Hypermarkets
4.1.4 Online Retail
4.1.5 Variety Stores
4.1.6 Other Distribution Channels
4.2 By Geography
4.2.1 Middle East & Africa South Africa Saudi Arabia United Arab Emirates Rest of Middle East & Africa
5. Competitive Landscape
5.1 Market Share Analysis
5.2 Strategy Adopted by Key Players
5.3 Most Active Companies in the Past Five Years
6. List of Company Profiles
6.1 Overview
6.2 Products & Services
6.3 Financials
6.4 Key Developments
6.5 Strategies Adopted
6.6 SWOT Analysis of Major Five Players
7. Companies Covered
7.1 Aryzta AG
7.2 Rich Products Corporation
7.3 IFFCO Group
7.4 Agthia Group
7.5 Sunbulah Group
7.6 Emad Bakeries
7.7 Grupo Bimbo, S.A.B. de CV
7.8 Dofreeze LLC
7.9 Bakemart International FZ LLC,
7.10 Wonder bakery LLC,
8. Appendix
8.1 Disclaimer
8.2 Sources
1: Frozen Bread Market: Revenue in USD million, by Country, Middle East & Africa, 2015-2023
2: Frozen Bread Market: Revenue in USD million, by Distribution Channel, Middle East & Africa, 2015-2023
3: Frozen Bread Market: Revenue in USD million, by Distribution Channel, South Africa, 2015-2023
4: Frozen Bread Market: Revenue in USD million, by Distribution Channel, Soudi Arab, 2015-2023
5: Frozen Bread Market: Revenue in USD million, by Distribution Channel, UAE, 2015-2023
6: Frozen Bread Market: Revenue in USD million, by Distribution Channel, Rest of Middle East & Africa, 2015-2023
7: Frozen Bread Market: Volume in million Kg, by Country, Middle East & Africa, 2015-2023

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