Middle East & Africa Cereal Bar Market – Growth, Trends, and Forecast (2020 - 2025)

Middle East & Africa Cereal Bar Market – Growth, Trends, and Forecast (2020 - 2025)

Middle East & Africa Cereal Bar Market is projected to register a CAGR of 6.5% during the forecast period 2020-2025.

  • Increased influence of westernization, on-the-go healthy breakfast demand and expanding retail distribution channels are some of the factors driving the market. Busy lifestyle demanding nutritional packaged products fueled the market demand.
  • The increased obese population in the region, mainly in the Middle East, are demanding healthy cereal alternative to bakery products, such as biscuits and other snacks. Indulgence remains the key trend in confectionery sales, which driven the cereal bar market.
Key Market Trends

Increased Preference for on-the-go Breakfast, Convenience, and Meal Replacement Products

In Middle East & Africa, a vast majority of adults consume cereal bars, with two-thirds of these interested in nutritionally beneficial bars. At present, stores are heavily flooded with all types of snack bars, like protein-rich bars, nutritious bars, gluten, and sugar-free bars, which attract various groups of consumers. Moreover, in the energy/nutrition bar category, companies are coming up with new flavor and ingredient introductions, along with improvements in taste and mouthfeel, which have made the future of these products look a lot more interesting.

UAE holds a Prominent share in the market studied

High protein snack products, convenient pack size, and packaging material are on the rise among consumers, owing to the growing demand for healthy packaged food. On-the-go snacking is the primary energy bar market trends. Emerging free-from, organic, vegan, and raw food trend in UAE is expected to drive energy bar demand. Supporting efforts from the government to fight from health-related issues, increased awareness among consumers. Many leading retailers expand their selection of healthier food products on shelves to cater to consumer growing demand for healthy products.

Competitive Landscape

The Middle East & Africa Cereal Bar market is competitive with many foreign players occupying major share. Innovative product launch and clean label ingredients are the various strategies adopted by these players. Some of the players in the market studied are Rise Bar, General Mills Inc., BioNutritional Research Group, Inc (Power Crunch), Clif Bar & Company among others.

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1.1 Study Assumptions & Market Definition
1.2 Scope of the Study
3.1 Market Overview
4.1 Market Drivers
4.2 Market Restraints
4.3 Porter's Five Forces Analysis
4.3.1 Threat of New Entrants
4.3.2 Bargaining Power of Buyers/Consumers
4.3.3 Bargaining Power of Suppliers
4.3.4 Threat of Substitute Products
4.3.5 Intensity of Competitive Rivalry
5.1 By Product Type
5.1.1 Granola/Muesli Bars
5.1.2 Other Bars
5.2 By Distribution Channel
5.2.1 Supermarkets/Hypermarkets
5.2.2 Convenience Stores
5.2.3 Specialist Retailers
5.2.4 Online Retail
5.2.5 Other Distribution Channel
5.3 By Geography
5.3.1 Saudi Arabia
5.3.2 South Africa
5.3.3 United Arab Emirates
5.3.4 Rest of Middle East & Africa
6.1 Most Active Companies
6.2 Most Adopted Strategies
6.3 Market Share Analysis
6.4 Company Profiles
6.4.1 Rise Bar
6.4.2 General Mills Inc.
6.4.3 Nutrition, Inc. (Pureprotein)
6.4.4 BioNutritional Research Group, Inc (Power Crunch)
6.4.5 The Kellogg Company
6.4.6 Nestle S.A.
6.4.7 Clif Bar & Company

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