have absorbed the instant noodles idea and created a big market for this fast food. Thailand has an emerged instant noodles market with popular brands in the world. “Mama Shrimp Creamy Tom Yum Flavour Oriental Style Instant Noodles” is ranked on 10th position of all-time best noodles in the world in 2013 by “The Ramen Rater”. Thailand is world’s 8th largest market for instant noodles with a sales of 3.07 billion units in 2014.
High tourist inflow is a major factor for the growth of instant noodles in the country. Instant Noodles market matured in Thailand over the years and is divided into many players. Although, Mama have a hold on 48.5% market in Thailand. Global demand of instant noodles reached 102.75 billion units in 2014 making Thailand contribution around 3% of world’s consumption.
Growing youth segment and increasing working population, rising incomes and rising purchasing power, higher brand consciousness, changing consumer preference, growing urbanization and Increase in number of middle class population are the biggest drivers in the growth of Instant Noodles industry of Thailand. Also, lack of time, fast paced life and changing food preferences are also helping Instant Noodles sector to grow in Thailand.
Instant Noodles Industry in Thailand unlike other developing countries is matured in nature and is largely controlled by few Cooperatives and Independent Instant Noodles companies. Street markets and supermarkets play an important role in the Instant Noodles industry of Thailand as most of the population does their shopping here.
Thailand has large arable area and moderate population with appropriate climate and water for cultivation of wheat and other crops used in instant noodles. Local market of Thailand is strong and possess an opportunity to export to other countries as well. Thailand export of instant noodles in past decade was more 20% of instant noodles market in the country, domestic consumption levels to less than 80% of the market.
Apart from Mama, major brands which successfully gained a market share are WaiWai and Yum Yum. There are many brands available in Thailand and the market is still open for any new entry with smart product. Recently Maggi has been banned in India and many other countries, which have impacted Chinese market to an extent. Thailand market is almost unaffected by this move, because of low presence of Maggi in Thailand market.
What the report offers
The study elucidates the situation of Thailand and predicts the growth of its Instant Noodles Market. Report talks about growth, market trends, progress, challenges, opportunities, government regulations, technologies in use, growth forecast, major companies, upcoming companies and projects etc. in the Instant Noodles Sector of Thailand. In addition to it, the report also talks about economic conditions of and future forecast of its current economic scenario and effect of its current policy changes in to its economy, reasons and implications on the growth of this sector.
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