India Outdoor Furniture Market - Growth, Trends, and Forecasts (2020 - 2025)
The outdoor furniture market in India is driven by the growth of furniture in the AsiaPacific region. Increasing international tourists in the country drive the international outdoor furniture market. The governmentled initiatives to promote usage of open spaces and high investments to modify public spaces, parks sports arenas, and other areas may further lead to an increase in demand for the outdoor furniture market.
Mixed and dualpurpose outdoor furniture is becoming popular in the Indian market as an effective way to deal with space. Mixed material furniture is also gaining traction in the outdoor furniture market as they have a unique look and stand out from the crowd. In the residential sector, patio furniture is mainly used for balcony, terrace, and gardens. While in commercial segment restaurants, hotels are the large buyers of this kind of items of furniture.
Key Market Trends
Wood Furniture is Majorly Preferred by Indians as Outdoor Furniture
Consumers majorly prefer wooden material outdoor furniture in the Indian market. Among the wooden furniture cane wood outdoor furniture are gaining more traction in the outdoor furniture market. Cane outdoor furniture is preferred due to its lightweight, easy to maintain, design features, etc. Cane furniture offers easy seating and is easy to move as per the consumer's need and can beautifully enhance the outdoor spaces of the homes in India. This furniture is locally produced and comes in various designs suitable for outdoor furniture. Some of the outdoor cane furniture includes cane chairs and table sets, outdoor cane swing, swing chair with long chain, cane lounges, etc.
However, plastic and metal furniture demand are also expected to grow in the coming years. Aluminum and iron outdoor furniture is also preferred because of their lightweight and moisture resistance properties. On the other hand, plastic furniture also has high potential in the outdoor furniture market because of its climatic resistance and easily movable properties.
Growing Organized Sector for Outdoor Furniture Market While Unorganized Sector Still Dominates the Market
The Indian outdoor furniture market is moving toward an organized sector while the unorganized sector still leads the market. The segment largely consists of mom and pop stores. High operational costs plus varying customer demand and customization options are still posing a challenge to the organized sector in the market. Offline mode is still a favorable channel for buying furniture in India.
However, players in the market are shifting to online channels to cater to the rising demand in urban areas of the country, which again is risky investment considering the buyer's touch and feel notion for buying the furniture. Modular outdoor furniture is also getting popular in the metro cities of the Indian subcontinent. So, to overcome the challenge of and deal with an unorganized sector, companies, such as “Livspace” have introduced entire interior designing by technology.
The outdoor furniture market in India is fragmented, with a large number of small and medium regional companies present in the market, along with a few large players. The market is highly competitive with changing preferences of customers in the market. Factors, such as price, quality, and durability of furniture, are considered by consumers while buying outdoor furniture in the market,
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