Global Tea Market - Growth, Trends, and Forecast (2018-2023)

Global Tea Market - Growth, Trends, and Forecast (2018-2023)

Market Insights

Changing demographics also provide an opportunity to the tea market as the growing middle class and urbanized population of many emerging and developing markets influence the consumption of the various types. The convenience, availability, and versatility of tea have helped create a new consumer experience, all while keeping the product offerings fresh and unique to grab more consumers.

The market value of tea in USA accounted for USD 1315.9 million in 2017 and it is expected to register a CAGR of 4.4%, during the forecast period (2018-2023). The US tea market is poised to be the fastest growing globally due to increasing popularity of RTD tea in the country.

Market Dynamics

In the global tea market, the two most important types of tea produced are black tea and green tea. The major production is of black tea, which is nearly 60% of the global production and, nearly 30% comprises of green tea and remaining 10% are others. High nutritive content of flavonoids, phytochemicals and antioxidants in tea has been one of the crucial factors driving the growth of tea market over the forecast period. Foodservice channels are even coming up with variant natural and infused flavors of tea, which makes it lucrative for health conscious consumers. Black tea is predominantly produced and exported by Kenya and Sri Lanka. Green tea is mainly grown and consumed in China. Although black tea is the most produced and exported tea, production, and exports of green tea are rapidly increasing. Green tea acts as a natural detoxification agent and helps in healing scars, managing weight, and improve quality of skin. Growing popularity of other substitutes, such as coffee is expected to restrain the growth of the market in the years to come. Premiumization of tea, such as yellow tea, oolong tea, and white tea, among others are gaining popularity among the developed nations, owing to its functional properties and exotic flavor offerings.

Market Segmentation

The tea market has been segmented by form, product type, and distribution channel. By form, the tea market has been segmented into leaf tea, CTC tea, and other forms of tea. Black tea held for the dominant market share of the tea market owing to its wide popularity. South and Northeast regions of Americas are significant consumers of tea. Lipton, Twining, RC Bigelow, Hain Celestial Group, Unilever, and RedCo Foods are the popular brands in this region. Specialist stores held for a significant market due to its variant products offerings of tea across different types and flavors.

Regional Analysis

Growing popularity of convenience options has fuelled the rise in the consumer preferences for tea in the developed nations of North America and Western Europe. Consumers are willing to pay more for healthier alternative beverages, which is driving the growth of the tea market in Europe. Millennial population exerts a significant demand for tea over other alternatives in the developing countries, such as India and China. Anti-aging properties of tea coupled with busy lifestyle of consumers have facilitated the growth of tea market in Asia-Pacific.

Innovations in tea type and flavors due to changing consumer preferences have intensified the competition among the global players. Several companies find it important to meet the local regulatory requirements apart from meeting their standard safety and quality criteria.

Key Developments

  • August 2017 – Tata Global Beverages entered into the business of Ready to Drink tea segment with the introduction of green tea based drink led by Tata Tea in India and Tetley in Canada.

Reasons to Purchase this Report
  • Analyzing outlook of the market with the recent trends and Porters five forces analysis
  • Market dynamics, which essentially consider the factors, which are impelling the present market scenario, along with growth opportunities of the market in the years to come
  • Market segmentation analysis, including qualitative & quantitative research incorporating the impact of economic & non-economic aspects
  • Regional and Country level analysis integrating the demand and supply forces that are influencing the growth of the market
  • Competitive landscape involving the market share of major players, along with the key strategies adopted for development in the past five years
  • Comprehensive company profiles covering the product offerings, key financial information, recent developments, SWOT analysis, and strategies employed by the major market players
  • 3-month analyst support, along with the Market Estimate sheet (in excel)
Please note: This publisher does offer titles that are created upon receipt of order. If you are purchasing a PDF Email Delivery option above, the report will take approximately 2 business days to prepare and deliver.

1. Introduction
1.1 Key Deliverables of the study
1.2 Study Assumptions
1.3 Market Definition
2. Research Approach & Methodology
2.1 Introduction
2.2 Research Designs
2.3 Study Timelines
2.4 Study Phases
2.4.1 Secondary Research
2.4.2 Discussion Guide
2.4.3 Market Engineering and Econometric Modeling
2.4.4 Expert Validation
3. Market Dynamics
3.1 Drivers
3.2 Restraints
3.3 Opportunities
3.4 Porters Five Forces Analyses
3.4.1 Bargaining Power of Suppliers
3.4.2 Bargaining Power of Buyers
3.4.3 Threat of New Entrants
3.4.4 Threat of Substitute Products and Services
3.4.5 Degree of Competition
4. Market Segmentation
4.1 By Form
4.1.1 Leaf Tea
4.1.2 CTC Tea
4.1.3 Others
4.2 By Product Type
4.2.1 Black Tea
4.2.2 Green Tea
4.2.3 Fermented Tea
4.2.4 Herbal Tea
4.2.5 Others
4.3 By Distribution Channel
4.3.1 Hypermarket/Supermarket
4.3.2 Specialist Retailers
4.3.3 Convenience Stores
4.3.4 Foodservice Channels
4.3.5 Others
4.4 By Geography
4.4.1 North America US Canada Mexico Rest of North America
4.4.2 Europe Germany UK France Spain Italy Russia Rest of Europe
4.4.3 Asia-Pacific China India Japan Australia Rest of Asia-Pacific
4.4.4 South America Brazil Argentina Rest of South America
4.4.5 Africa South Africa Rest of Africa
5. Competitive Landscape
5.1 Most Adopted Strategies
5.2 Most Active Companies
5.3 Market Share Analysis
6. Company Profiles
6.1 Associated British Foods PLC
6.2 Celestial Seasonings
6.3 Davids Tea
6.4 Kusmi Tea
6.5 Peets Coffee & Tea
6.6 Starbucks Corporation
6.7 Tata Global Beverages
6.8 Tea Forte
6.9 The Republic of Tea
6.10 Twinings
6.11 Unilever PLC
7.1 Appendix
7.1 Disclaimer

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