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Global Surface Computing Market - Segmented by Type (Flat Display, Curved Display, Components), Touch (Single Touch, Multi-Touch, Multi-User), Vision (Two-dimensional, Three-dimensional), Application (Entertainment, Retail, Hospitality), and Region - Grow

Global Surface Computing Market - Segmented by Type (Flat Display, Curved Display, Components), Touch (Single Touch, Multi-Touch, Multi-User), Vision (Two-dimensional, Three-dimensional), Application (Entertainment, Retail, Hospitality), and Region - Growth, Trends, and Forecast (2018 - 2023)

The surface computing market was valued at USD 11 billion in 2017 and is projected to reach USD 62.2 billion by the end of 2023, growing at a CAGR of 33.4% over the forecast period of 2018-2023. The scope of the report is limited to the type, touch, vision and application of surface computing. The regions considered in the scope of the report include - North America, Europe, Asia-Pacific, Latin America, and Middle East & Africa.

Surface computing systems or tabletop computer systems are poised to become the future of desktops. Surface computing makes use of natural user interface (NUI) to interact with users, thus enhancing the user’s experience of digital content through touch, natural gestures, and physical objects.

The surface computing market is expected to grow rapidly, driven by the adoption of multi-user tabletops and user-friendly interface. However, the high cost of surface computers may offer some resistance to its wide scale adoption.


Retail segment possesses a huge share in the surface computing market. Surface computing not only makes transactions faster and easier but also provides personalized computing environment to the business owners. Surface computing also facilitates businesses in their green initiatives, allowing them to cut back on paper, ink, and other office supply waste.

The Indian retail industry has emerged as one of the most dynamic and fast-paced industries due to the entry of several new players. It is expected to reach USD 1.1 trillion by the end of 2020. Factors such as rising incomes, lifestyle changes in the middle class, and increased digital connectivity are driving this industry.

North America - The Largest Market

North America is the largest market for surface computing devices. In 2016, it held the largest share of the surface computing market among the different regions. In 2014, it held the highest market share of 40%. In North America, this market is driven by the United States, owing to the concentration of surface computing manufacturers.

Moreover, North America is a developed region and people have more purchasing power and disposable income as compared to those in developing regions. Though North America will hold the largest market share over the forecasted period, Asia-Pacific will be the region to witness the highest growth, driven by the entertainment and hospitality industry.

Key Developments in the Market

  • June 2017 - Dell unveiled high-brightness 4K Ultra HD ultra-short throw laser projector and a new UltraSharp curved monitor designed to maximize productivity.
  • February 2017 - Lenovo announced a new patent-pending Low Temperature Solder (LTS) process developed to improve PC manufacturing by conserving energy and increasing reliability. It will reduce heat, power consumption, and carbon emissions by improving the tin-based solder process which replaced the older lead-based process.

Reasons to Purchase the Report
  • Current and future surface computing market analysis in the developed and emerging markets
  • Analyzing various perspectives of the market with the help of Porter’s five forces analysis
  • The segment that is expected to dominate the market
  • Regions that are expected to witness fastest growth during the forecast period
  • Latest developments, market shares, and strategies employed by the major market players
  • 3 month analyst support, along with the Market Estimate sheet ((in Excel).
Please note: This publisher does offer titles that are created upon receipt of order. If you are purchasing a PDF Email Delivery option above, the report will take approximately 2 business days to prepare and deliver.

1. Introduction
1.1 Scope of the Study
1.2 Executive Summary
2. Research Approach and Methodology
2.1 Key Deliverables of the Study
2.2 Study Assumptions
2.3 Analysis Methodology
2.4 Research Phases
3. Market Insights
3.1 Market Overview
3.2 Industry Attractiveness – Porter's Five Forces Analysis
3.2.1 Bargaining Power of Suppliers
3.2.2 Bargaining Power of Consumers
3.2.3 Threat of New Entrants
3.2.4 Threat of Substitutes
3.2.5 Intensity of Competitive Rivalry
4. Market Dynamics
4.1 Market Drivers
4.1.1 More Advanced and User-friendly Interface- Natural User Interface (NUI)
4.1.2 Increasing Business Revenue Due to Adoption of Multi-user Tabletops
4.2 Market Restraints
4.2.1 Limited Availability of Features
4.2.2 High Cost of Surface Computers
5. Global Surface Computing Market Segmentation
5.1 By Type
5.1.1 Flat Display
5.1.2 Curved Display
5.1.3 Components Screen Camera Sensor Processor Software Projector Others
5.2 By Touch
5.2.1 Single-touch
5.2.2 Multi-touch
5.2.3 Multi-user
5.2.4 Others
5.3 By Vision
5.3.1 Two-dimensional
5.3.2 Three-dimensional
5.4 By Application
5.4.1 Entertainment
5.4.2 Retail
5.4.3 Hospitality
5.4.4 Healthcare
5.4.5 Commercial
5.4.6 Advertisement
5.4.7 Automotive
5.4.8 Education
5.4.9 Others
5.5 By Region
5.5.1 North America US Canada
5.5.2 Europe UK Germany France Rest of Europe
5.5.3 Asia-Pacific China Japan India Rest of Asia-Pacific
5.5.4 Latin America Mexico Brazil Argentina Rest of Latin America
5.5.5 Middle East & Africa Saudi Arabia UAE South Africa Rest of Middle East & Africa
6. Competitive Intelligence – Company Profiles
6.1 Microsoft Corporation
6.2 3M Co.
6.3 Dell Inc.
6.4 Samsung Electronics Co. Ltd
6.5 Planar Systems Inc.
6.6 Lenovo Group Ltd
6.7 Apple Inc.
6.8 Viewsonic Corporation
6.9 Toshiba Corporation
6.10 Hewlett-Packard Ltd
6.11 Sony Corporation
6.12 LG Electronics Inc.
6.13 Fujitsu Ltd
6.14 IBM Corpation
6.15 Intel Corporation
6.16 Panasonic Corporation
6.17 Qualcomm Technologies, Inc.
6.18 Acer Inc.
*List is Not Exhaustive
7. Investment Analysis
8. Outlook of Surface Computing Market

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