Global Specialty Sweeteners Market - Growth, Trends, and Forecast (2018 - 2023)
The global specialty sweetener market is valued at USD 2 billion in 2016 and is expected to reach USD 2.98 billion by 2023, registering a CAGR of 5.3% during 2018-2023. The demand for sugar-free products and low-sugar diets is fueling the growth of the market. Conventional sweetening agents like sugar and high-fructose corn syrup (HFCS) are high in calories. Hence, food processing companies are manufacturing low-calorie and sugar-free alternatives as part of their product lines. Even in their homes, people are increasingly substituting sugar with low-calorie, intense sweeteners.
Weight-related problems and diabetes are the primary drivers for the global non-sugar sweetener market. Consumers choose various sugar substitutes, thus fueling the global specialty sweetener market. Consumers have become more health conscious and pay attention to food labels to check the calorie content of the product. Therefore, food processing companies are adding low-calorie and sugar-free alternatives to their product lines.
The specialty sweetener market is segmented by type into natural and artificial sweeteners. The natural sweeteners segment is gaining more popularity than the artificial sweeteners segment, as it has no side effects, however, decreased availability and development of more health-conscious artificial sweeteners have shifted preferences of consumers towards artificial sweeteners.
The global specialty sweetener market is classified, based on application, into the food & beverage sector. Aspartame is used widely in the food & beverage industry as a special sweetener in products including bakery products, cereals, syrups, fruit-based products, and ready-to-drink beverages, thus providing a great opportunity for the market for specialty sweeteners. Moreover, the development of low-sugar foods for diabetic and diet conscious clients, coupled with growing diet liquids demand, is projected to increase demand during 2018-2023. Products with special sweeteners have low energy content, are used to control weight, and are prescribed by doctors for diabetics as they do not affect blood sugar level.
Market Segmentation - By Region
With a market share of over 35%, North America dominated the sweetener market in 2017. The growth in demand for specialty sweeteners in industrial and non-industrial applications and changing consumer preferences have accelerated market growth in the region. North America is also a leading producer and consumer in the sweetener market, due to the growing demand for convenience food, functional food, and alternative sugar sources.
February 2018 - GLG Life Tech Corp launched its Reb M sweetener product line in collaboration with Archer Daniels Midland Co. The sweeteners are made from GLG Life Tech's proprietary high Reb M Dream Sweetener stevia leaf.
February 2018 - PepsiCo is adding aspartame back to its flagship Diet Pepsi product.
The major players include - NESTLE SA, COCA COLA COMPANY, PEPSICO INC., CARGILL. INC., PURE CIRCLE LTD, STEVIA CORP, GLG LIFE TECH CORP, CUMBERLAND PACKING, IMPERIAL SUGAR, ZYDUS WELLNESS, INGREDION, TATE & LYLE, THE NUTRA SWEET COMPANY, amongst others.
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