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Global Sour Milk Drinks Market - Segmented by Distribution Channel and Geography - Growth, Trends, and Forecast (2018 - 2023)

Global Sour Milk Drinks Market - Segmented by Distribution Channel and Geography - Growth, Trends, and Forecast (2018 - 2023)

The global Sour Milk Drinks market is expected to reach USD 4,895 million by 2023 registering a healthy CAGR during the forecast period. Sour Milk Drinks are fermented dairy beverage, which is made from lactic acid bacterial culture to sweet milk. Sour milk market includes packaged fermented milk products, such as, Kefir, Lassi, Ayran, Doogh, Laban, buttermilk, and whey drinks. Sour milk drink sale surpassed 2,938 million Kg in 2017 and are expected to gain retail market share owing to increased consumer preference for healthier drinks.

Europe continues to dominate the market with a volume share of 49% globally, owing to high traditional style sour milk consumption. However, the retail growth of sour milk in Europe has registered a stagnant growth over the forecast period. Sour milk has faced a stiff competition from convenient and healthy food in North America recorded a volume CAGR of 1%, during 2015-2018.

Functional along with convenience Continue to Drive

Sour milk drinks are considered as healthier beverage options compared to soft drinks, which have attracted consumer demand. The concept of snacking has changed, as consumers are more looking for healthier beverages for refreshments. Bioactive components, flavor, nutritional value, and convenience are the various factors accelerating the demand for sour milk drinks. Digestive wellness associated with fermented dairy beverages is another primary factor driving sales. Functional products have better-for-you claim, which is apparent in a dairy where manufacturers have low-profit margin due to commodity prices. Adding convenience to the functional dairy beverage into flexible, smaller pack provides significant profit margin. For instance, Dairy gain in India, Amul has introduced Amul Masti buttermilk multipack of 200 ml (five in one pack) for convenience, that offer high profit margin compared to the 1 litre pack. Fermented dairy market is growing at a faster rate in Asia-Pacifc and North America.

Kefir: Sour Milk Giant

Europe is the dominant consumer of kefir owing to increased consumption of yogurt-like fermented dairy beverages. The product launches featuring Kefir is growing at a faster rate globally. In US, alone, Kefir accounts for 40% of the total fermented beverages launched in 2016. In addition, globally Kefir products launched accounts for 8% of the total fermented beverages/yogurt introduction in 2016. Kefir contains larger number of bacterial culture and low lactose than yogurt. The inherent nutritional benefits created a point of difference from traditional yogurt-based fermented beverages has boosted sale.

Supermarkets and Hypermarkets account for more than 50% of the distribution sale of sour milk drinks. Increased launch from the private label has created a tough competition for existing players. Lifeway Foods, which is one of the major players in Kefir market has started offering private label products owing to customers demand. The company has signed an agreement with Food Lion, a new supermarket customer that has 1,200 locations in the Southeast and also gained entry into Ireland with 140 stores across two major retailers.

Key Developments

  • June 2017 - Amul India's launched its most popular offerings buttermilk and lassi in a bigger and flexible 1-litre Tetra Pak package called the TBA 1000 Edge with LightCap 30


  • The global Sour Milk Drinks market is competitive with various domestic brands competing for market share. New product offering with exotic flavors and convenient pack are the primary strategy adopted by the key player.

    Major players include - GROUPE DANONE, LIFEWAY FOODS INC., HELIOS INGREDIENTS LTD., FRESH MADE INC., amongst others.

    Reasons to Purchase this Report
  • Identifying upcoming trends and opportunity market for sour milk drinks
  • Analyzing outlook of the market with the recent trends and Porter’s five forces analysis
  • Market dynamics scenario, along with growth opportunities of the market in the years to come
  • Market segmentation analysis including qualitative and quantitative research incorporating the impact of economic and non-economic aspects
  • Regional and country level analysis integrating the demand and supply forces that are influencing the growth of the market.
  • Market value (USD Million) and volume (Kg Million) data for each segment and sub segment
  • Distribution Channel sales Analysis by Value
  • Competitive landscape involving the market share of major players, along with the new product launch and strategies adopted by players in the past five years
  • Comprehensive company profiles covering the product offerings, key financial information, recent developments, SWOT analysis, and strategies employed by the major market players
  • 3-month analyst support, along with the Market Estimate sheet in excel
  • Customization of the Report
  • This report can be customized to meet your requirements. Please connect with our analyst, who will ensure you get a report that suits your needs

  • 1. Introduction
    1.1 Key Deliverables of the Study
    1.2 Study Assumptions
    1.3 Scope of the Market
    2. Research Approach and Methodology
    2.1 Introduction
    2.2 Research Design
    2.3 Study Timelines
    2.4 Study Phases
    2.4.1 Secondary Research
    2.4.2 Discussion Guide
    2.4.3 Market Engineering and Econometric Modelling
    2.4.4 Expert Validation
    3. Market Overview
    3.1 Market Trends
    3.2 Market Dynamics
    3.2.1 Drivers
    3.2.1.1 Changing Lifestyle and Consumer Interest for Western Baked Goods
    3.2.1.2 Rise in Disposable Income and Interest in Premium Bakery Products
    3.2.1.3 Innovations in Product Offerings
    3.2.2 Restraints
    3.2.2.1 Rising Obesity and Health Concern
    3.2.2.2 Consumer Shift Towards Healthier Products
    3.2.3 Opportunities
    3.2.3.1 Rising Demand for Organic Baked Products
    3.2.4 Porter's Five Forces Analysis
    3.2.4.1 Bargaining Power of Suppliers
    3.2.4.2 Bargaining Power of Buyers
    3.2.4.3 Threat of New Entrants
    3.2.4.4 Threat of Substitute Products and Services
    3.2.4.5 Degree of Competition
    4. Market Segmentation
    4.1 By Product Type
    4.1.1 Cakes
    4.1.2 Pastries & Sweet Pies
    4.2 By Distribution Channel
    4.2.1 Convenience Stores
    4.2.2 Specialist Retailers
    4.2.3 Supermarkets and Hypermarkets
    4.2.4 Online Retail
    4.2.5 Variety Stores
    4.2.6 Other Distribution Channels
    4.3 By Geography
    4.3.1 North America
    4.3.1.1 United States
    4.3.1.2 Canada
    4.3.1.3 Mexico
    4.3.2 Europe
    4.3.2.1 Western Europe
    4.3.2.1.1 Germany
    4.3.2.1.2 United Kingdom
    4.3.2.1.3 France
    4.3.2.1.4 Italy
    4.3.2.1.5 Spain
    4.3.2.1.6 Rest of Western Europe
    4.3.2.2 Central Europe
    4.3.2.2.1 Poland
    4.3.2.2.2 Russia
    4.3.2.2.3 The Czech Republic
    4.3.2.2.4 Hungary
    4.3.2.2.5 Rest of Central Europe
    4.3.3 Asia-Pacific
    4.3.3.1 China
    4.3.3.2 India
    4.3.3.3 Japan
    4.3.3.4 Australia
    4.3.3.5 Rest of Asia-Pacific
    4.3.4 South America
    4.3.4.1 Argentina
    4.3.4.2 Brazil
    4.3.4.3 Colombia
    4.3.4.4 Rest of South America
    4.3.5 Middle East & Africa
    4.3.5.1 South Africa
    4.3.5.2 Saudi Arabia
    4.3.5.3 United Arab Emirates
    4.3.5.4 Rest of Middle East & Africa
    5. Competitive Landscape
    5.1 Market Share Analysis
    5.2 Strategy Adopted By Key Players
    5.3 Most Active Companies in the Past Five Years
    6. List of Company Profiles
    6.1 Overview
    6.2 Products & Services
    6.3 Financials
    6.4 Key Developments
    6.5 Strategies Adopted
    6.6 SWOT Analysis of Major Five Players
    7. Companies Covered
    7.1 Mckee Foods Corporation
    7.2 Grupo Bimbo, S.A.B. de CV
    7.3 Hostess Brand, LLC
    7.4 Campbells Soup Company
    7.5 General Mills, Inc.
    7.6 Premier Foods Group Limited
    7.7 Weight Watchers International, Inc.
    7.8 Yildiz Holding AS
    7.9 Dan Cake A/S
    7.10 Yamazaki Baking Co., Ltd
    7.11 Britannia Industries Limited
    8. Appendix
    8.1 Disclaimer
    8.2 Sources
    LIST OF TABLES
    1: Cakes, Pastries & Sweet Pies Market: Revenue in USD million, by Region, Global, 2015-2023
    2: Cakes, Pastries & Sweet Pies Market: Revenue in USD million, by Product Type, Global, 2015-2023
    3: Cakes, Pastries & Sweet Pies Market: Revenue in USD million, by Distribution Channel, Global, 2015-2023
    4: Cakes, Pastries & Sweet Pies Market: Revenue in USD million, by Country, North America, 2015-2023
    5: Cakes, Pastries & Sweet Pies Market: Revenue in USD million, by Product Type, North America, 2015-2023
    6: Cakes, Pastries & Sweet Pies Market: Revenue in USD million, by Distribution Channel, North America, 2015-2023
    7: Cakes, Pastries & Sweet Pies Market: Revenue in USD million, by Country, South America, 2015-2023
    8: Cakes, Pastries & Sweet Pies Market: Revenue in USD million, by Product Type, South America, 2015-2023
    9: Cakes, Pastries & Sweet Pies Market: Revenue in USD million, by Distribution Channel, South America, 2015-2023
    10: Cakes, Pastries & Sweet Pies Market: Revenue in USD million, by Country, Europe, 2015-2023
    11: Cakes, Pastries & Sweet Pies Market: Revenue in USD million, by Product Type, Europe, 2015-2023
    12: Cakes, Pastries & Sweet Pies Market: Revenue in USD million, by Distribution Channel, Europe, 2015-2023
    13: Cakes, Pastries & Sweet Pies Market: Revenue in USD million, by Country, Asia-Pacific, 2015-2023
    14: Cakes, Pastries & Sweet Pies Market: Revenue in USD million, by Product Type, Asia-Pacific, 2015-2023
    15: Cakes, Pastries & Sweet Pies Market: Revenue in USD million, by Distribution Channel, Asia-Pacific, 2015-2023
    16: Cakes, Pastries & Sweet Pies Market: Revenue in USD million, by Country, Middle East & Africa, 2015-2023
    17: Cakes, Pastries & Sweet Pies Market: Revenue in USD million, by Product Type, Middle East & Africa, 2015-2023
    18: Cakes, Pastries & Sweet Pies Market: Revenue in USD million, by Distribution Channel, Middle East & Africa, 2015-2023
    19: Cakes, Pastries & Sweet Pies Market: Volume in million Kg, by Region, Global, 2015-2023
    20: Cakes, Pastries & Sweet Pies Market: Volume in million Kg, by Product Type, Global, 2015-2023
    21: Cakes, Pastries & Sweet Pies Market: Volume in million Kg, by Country, North America, 2015-2023
    22: Cakes, Pastries & Sweet Pies Market: Volume in million Kg, by Product Type, North America, 2015-2023
    23: Cakes, Pastries & Sweet Pies Market: Volume in million Kg, by Country, South America, 2015-2023
    24: Cakes, Pastries & Sweet Pies Market: Volume in million Kg, by Product Type, South America, 2015-2023
    25: Cakes, Pastries & Sweet Pies Market: Volume in million Kg, by Country, Europe, 2015-2023
    26: Cakes, Pastries & Sweet Pies Market: Volume in million Kg, by Product Type, Europe, 2015-2023
    27: Cakes, Pastries & Sweet Pies Market: Volume in million Kg, by Country, Asia-Pacific, 2015-2023
    28: Cakes, Pastries & Sweet Pies Market: Volume in million Kg, by Product Type, Asia-Pacific, 2015-2023
    29: Cakes, Pastries & Sweet Pies Market: Volume in million Kg, by Country, Middle East & Africa, 2015-2023
    30: Cakes, Pastries & Sweet Pies Market: Volume in million Kg, by Product Type, Middle East & Africa, 2015-2023

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