As a cereal grain, rice is the most widely consumed staple food in major parts of the world. Major cultivated species of rice are the grass species Oryza sativa (Asian rice) and Oryza glaberrima (African rice). In terms of production, rice is the third highly produced crop after sugarcane and maize.
China is the biggest producer of rice in the world (30% of total production in 2010-11 fiscal year), followed by India (21%), Indonesia (8%), Bangladesh (7%), Vietnam, and Thailand. Currently, the rice seed market accounts for 5-7% of the global seed demand on an annual basis. Rising global seed market and growing use of hybrid seeds, with several technological components and increasing trade activities have driven the rice seed market growth globally. However, varying seed regulatory structures among nations and high competition are placing pressure on the market growth in the trade front.
Rice is the most important food crop in Asia, contributing to 60% of the household’s calorie consumption; 90% of world’s rice is produced and consumed in the region. Following the introduction of IR-8 rice in 1960s, the rice production in Asia has seen growth on par with the population growth and demand. In the post green revolution period, the rice production growth is attributed to increase in yields, as a result of the new and improved seed varieties. Currently 30-40% of the total seed demand in the region is being met by the organized seed production, while the rest is met by farm-saved seed. South America and Africa are the other two regions involved in the rice seed trade. Farmers in these regions need to be motivated to use quality seeds obtained from the organized seed production, instead of farm-saved seeds.
The world’s rice production and subsequent rice seed demand is projected to rise during the next five years at a static pace. Higher seed demand is expected to be witnessed in the traditional rice growing countries of China and India. With the rice plantations seen rising fractionally, the higher level of production is expected to result in yield improvements by means of better quality seeds. Traded volume of rice seed is projected to grow.
The global rice seed demand was reported to be 25.16 million metric tons for 2013. India is developing better hybrid seed varieties to provide yield advantage of at least 3-4 metric tons per hectare, over the research varieties. As a recent development in the global rice seed industry, the International Rice Research Institute is working to develop new rice varieties that can withstand climatic conditions like drought, flood, soil salinity, etc.
The rice seed market is highly controlled by many private sector players with companies like DuPont and Bayer investing billions of dollars to get into the rice seed market, particularly into the hybrid sector. Some of the major global players operating in the market are Syngenta, Bayer CropScience AG, Monsanto Company, Longping High-tech and SL Agritech. Information-sharing about the new seed varieties among farmers and the commercial availability of the improved seed varieties are the major challenges addressed by the global seed companies, currently.
Key Deliverables in the Study
Market analysis for the global rice seed market with the region-specific assessments and competition analysis on the global and regional scales Market definition along with the identification of key drivers and restraints Identification of factors instrumental in changing the market scenarios, rising prospective opportunities, and identification of key companies that can influence this market on the global and regional scale Extensively-researched competitive landscape section with the profiles of major companies along with their market shares Identification and analysis of the macro and micro factors that affect the global rice seed market on both the global and regional scales A comprehensive list of key market players along with the analysis of their current strategic interests and key financial information