Global Probiotic Dietary Supplement Market – Growth, Trends and Forecasts (2017 - 2022)
The global probiotics dietary supplements market is expected to reach USD XXX billion by 2022, with an estimated 7.4% CAGR.
The demand for preventive medicine industries is on the rise, due to the high number of baby boomers suffering from digestive ailments, the higher interest of middle-aged adults in maintaining digestive health, along with the lack of balanced dietary intake.
The probiotic dietary supplements industry is highly competitive, and there is a vast opportunity for probiotic dietary supplements, with innovations such as personalized nutrition, vegan probiotic dietary supplements, etc.
The probiotic dietary supplements are segmented, by type, into sports & energy supplements, food supplements, nutrition supplements, infant formula and others. Nutrition supplements and infant formula are expected to register a CAGR of XX.XX%.
The specialty nutrients segment has developed as one of the leading segments, with a market worth of USD XX billion in 2016. Easy accessibility of specialty nutrient products and its health benefits have added to the segment’s growth in the recent past, and this trend is expected to continue over the forecast period.
Europe dominated the global market, with an XX% share. Strong consumer awareness regarding probiotics usage, easy availability, and the presence of major industry manufacturers and their focus towards product innovation are expected to play a key role in the rapid growth of the market. Asia-Pacific is emerging as the fastest-growing probiotic supplement market and is expected to witness a CAGR of 8% over the next five years. Increasing population and rising standard of living, owing to the increase in disposable incomes, are the key reasons for the demand.
“Vegetable Capsule Probiotic Supplements.”
Even though there are dozens of potential delivery methods for probiotics (including liquids to fermented foods), recent market data suggests that veggie capsules remain among the most traditional delivery methods, with vegetable capsule probiotic supplements bringing in nearly USD 73 million in annual revenue. The same data set reported that natural (gelatin) capsules, chewable tablets, and liquids are not far behind.
“Adding Probiotics in Sports Nutrition.”
The use of probiotics as a primary ingredient in sports nutrition is becoming a popular trend and is expected to reach a global market value of USD 46.55 billion in the next few years. For instance, companies like Ingredion, GoodBelly, and NextFoods Inc., are aiming to tap into the sports drink market, by improving their products using probiotics.
General Mills' VC Arm Has Invested in a Probiotic Food Startup
General Mills' venture fund has made an investment in Farmhouse Culture, a maker of probiotic-rich foods and beverages.
Bacillus subtilis MB40, a unique strain of probiotics that is safe for consumption, is manufactured in a US-based cGMP (current good manufacturing practice) certified facility. The strain provides a much-improved shelf-life that does not require refrigeration, making it ideal for inclusion not just in supplements, but in bars and powders, as well.
Some of the major probiotic supplements companies are:
Chr. Hansen Holding A/S
Key Deliverables in the Study:
A five-year forecast of the global probiotic dietary supplement market and noted trends.
Offers insight into the key demographics of probiotics market in functional foods and beverages trends like infant foods that are most likely to be a key focus for innovation from 2017-2022.
Identifies interesting new and emerging innovation on offer in terms of bifidobacterium, lactobacilli and yeast, positioning, and marketing across key food supplement categories.
Understanding the probiotics dietary supplement market and the demand from different industries
Insights on the major countries/regions where the probiotics market is developing and to also identify the regions that are still untapped.
Market share of brands and private labels and private label growth analysis during 2017-2022