Global Premium Motorcycle Helmets Market - Growth, Trends and Forecast (2018 - 2023)
Bike safety has become one of the most important concerns for riders in recent times and to ensure safety a helmet comes handy. When motorcycles crash, their riders lack the protection of an enclosed vehicle, so they're more likely to be injured or killed. A serious head injury is common among fatally injured motorcyclists and so using a helmet is important. Helmets are about 37% effective in preventing motorcycle deaths and about 67 percent effective in preventing brain injuries. Therefore helmets are necessary for normal commuters and riders as well.
The target market for premium helmets constitutes people who have relatively high disposable income and ride motorcycles for recreational or leisure activities. As such, the developed markets, Europe, North America, and Japan are the major markets for premium helmets worldwide. Recent studies have found a direct correlation between the price of the helmet and the safety it provides. Premium motorcycle helmets are comparatively high priced and are made of a superior-quality material, which is much more comfortable for the rider compared to the material used in basic helmets, and a few are equipped with various features such as Bluetooth and GPS. Premium motorcycle helmets are made of materials such as carbon fibre, as it is lightweight and provides high tensile strength. Also, globally, the demand for premium helmets is increasing because of an increase in the number of riders. By 2018, the number of motorcycles expected to be sold in Western Europe alone around 415,000 units. The market is expected to grow at a CAGR close to 7% during the forecast period.
The following are the drivers of the premium motorcycle helmets market:
Increase in sales of luxury motorcycles globally
Rise in conscious riders with disposable incomes in emerging countries
Increased adoption of motorcycle riding(cruising) as a hobby
Strict enforcement of helmet laws across nations
The average motorcycle buyer is very different in the developed markets of North America and Europe and the emerging markets like India and Indonesia. In the developed markets, the high capacity performance bikes form a high percentage of sales and are bought majorly by enthusiasts and not daily commuters. Whereas, in the emerging markets like India, commuter and entry level bikes starting from a 100cc engine comprise the maximum sales. Commuter bikers do not prefer premium motorcycle helmets due to their higher costs.
In the emerging markets that constitute the bulk of the motorcycle sales, the trend is slowly changing. The entry of affordable bigger capacity bikes in the last decade has changed the market. So now the consumers in emerging markets can buy 300-400 cc bikes at relatively affordable prices. The entry of iconic bike brands such as Harley Davidson, Ducati, and Aprilia has helped the market grow. Harley-Davidson opened its only manufacturing plant outside of North America in India and has started rolling out locally manufactured bikes at relatively affordable prices. BMW Motorcycles has tied up with TVS Motors of India to locally manufacture and export bikes. Women, who are more safety conscious than male riders provide a new market for the motorcycle industry. Cruising has become a culture along trials like Philadelphia. These trends will change the market landscape and the premium motorcycle helmet market will boom. The Asia-Pacific region, backed by a widening consumer base, is expected to lead the growth in the market in the premium motorcycle helmet segment but the base will be very low as the current market is very small.
The premium motorcycle helmets market is segmented by the material used in the making of helmets as Kevlar, Carbon Fiber, Fiber Glass, Plastics. By geography, the market is segmented as North America, Europe, Asia-Pacific, Latin America, and Africa & Middle East. Europe is the largest market worldwide because of the continuous rise in the motorcycle permits in several European countries. Asia- Pacific is forecasted to be the fastest growing markets followed by China and India.
The market is growing at a very rapid pace and with rise in technological innovation, competition and M&A activities in the industry many local and regional vendors are offering specific application products for varied end-users. Head-up displays are becoming increasingly common in cars and motorcycle helmets, and are also being offered by third-party manufacturers. These devices give the rider/commuter easy access to information including navigation, speed, weather, road hazards, and more. Motorcycle Helmet Heads-up Display market is forecasted to grow at CAGR of 12.34% from 2017-2023.
Key Developments in Market:
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