Global Precision Farming Market - Trends, Analysis and Forecasts (2017 - 2022)

Global Precision Farming Market - Trends, Analysis and Forecasts (2017 - 2022)

Market Insights

Precision agriculture is a farm management approach that uses Information Technology to ensure that the soil, as well as, the crop receive an optimum number of nutrients needed to maximize the production, thereby increasing the crop yield. This approach helps to get real-time information about the plant health, requirements in the soil, weather predictions, and cost of labor incurred to complete a particular task in the field. Various sensors in the field, such as satellite and robotic drones, provide data and images that help farmers take immediate decisions relating to providing fertilizers, and water or protection chemicals needed by the crop for normal functioning. This data is also important for farmers to take decisions in the future.

The global market for precision farming was estimated at USD XX billion in 2015, and it is projected to reach USD 5.3billion by 2021 witnessing a remarkable CAGR of 12.9% during the forecast period. The changes in major players’ strategies in the precision farming market are evident from recent mergers and acquisitions. Monsanto acquired “The Climate Corporation” in 2013 for USD 930 million, to strengthen its hold in precision agriculture and expects huge profits from its subsidiary, in the coming years

Market Dynamics

The high growth in this sector is credited to growth in the agricultural industry, governmental incentives and subsidies, high demand for food crops, and the need to pay attention to crop health and yield to increase the productivity and cost effectiveness. The domain has certain constraints, such as high initial costs of investment, lack of technological skills, slow penetration of technology, unwillingness to adopt the latest technologies, privacy and protection issues with the data, and lack of common standards for farming practices.The areas in precision farming that have the scope and are yet to be explored are many. Various opportunities lie in the conservation of environment, governments promoting precision agriculture by providing incentives and subsidies, and high success rates of precision agriculture in various crops like tea, banana, etc.

Market Segmentation

The global precision farming is segmented by technology into GNSS/GPS systems, GIS, remote sensing and Variable Rate Technology (VRT). The Variable Rate Technology (VRT) segment constituted a major part of the market in 2015, with a share of XX%, estimated to be to the tune of USD XX million. There has been an increase in the penetration of this technology, which allows for precise seeding, improved application rate efficiency of pesticides, herbicides and nutrients, and optimization of planting density that results in cost reduction and lowering environmental impact. By components, it is segmented into hardware, software, and services. By application, the market is segmented into mapping, crop scouting, yield monitoring, soil monitoring, precision irrigation, and Variable Rate Application (VRA).

By geography, the market is segmented into North America, Latin America, Europe, Asia-Pacific, the Middle East and Africa. In 2015, North America dominated the precision farming market with a share of about XX %, with the USA and Canada dominating the market in the region. During the forecast period, North America is expected to grow at a CAGR of 7.15%. Large-scale farmlands, ever existing need to increase the productivity of agriculture and high labor costs are expected to drive the market for precision farming in the region. The regional farmers are highly skilled and are willing to embrace new technologies. However, most of the agriculture firms and farmers rely heavily on export markets, to sustain revenues and prices, which may also change the market dynamics in future. Asia-Pacific has been identified as a region that is yet to reach its maximum potential in the precise farming domain. This region is expected to be the fastest-growing market, with a CAGR of about 21% during 2016-2021.

Major companies in the sector include:



Deere & Company

Dupont Pioneer

Yara International


Monsanto acquired “The Climate Corporation” in 2013 for USD 930 million to strengthen its hold in precision agriculture and expects huge profits from its subsidiary in the coming years. Monsanto has spent more than 1 billion for improving its digital platform in the recent years.

Dupont Pioneer entered into a partnership with DTN/The Progressive Farmer, a weather analysis firm for strengthening its position in precision farming services.

Land O’Lakes Inc. purchased GEOSYS, a satellite-imaging and mapping company

Key Deliverables in the Study

Market analysis for the global precision farming market, with region specific assessments and competition analysis.

Market overview and identification and analysis of the macro and micro factors that affect the global precision farming market and also instrumental in changing the market scenario, on both, global and regional scale.

Extensively researched competitive landscape section with profiles of major companies and their market share, along with an analysis of their current strategic interests and financial information and strategies adopted by them to sustain and grow in the studied market.

The report holds importance for the following stakeholders-

Producers and manufacturers

Enterprises operating in the industry

Traders and stakeholders operating in the sector

Investors/research institutions interested in the market

Customization Options:

Supply chain analysis

Regulatory framework

Trade analysis

Trend analysis

1. Introduction
1.1 Key Deliverables of the Study
1.2 Study Assumptions
1.3 Market Definition
2. Research Approach & Methodology
2.1 Introduction
2.2 Research Designs
2.3 Study Phases
2.3.1 Secondary Research
2.3.2 Discussion Guide
2.3.3 Econometric Modelling
2.3.4 Expert Validation
2.3.5 Study Timeline
3. Market Overview
4. Market Dynamics
4.1 Drivers
4.1.1 Growth in the Agricultural Industry
4.1.2 Pressure for Higher Productivity and Crop Health Due to Growing Demand
4.1.3 Convergence of IT with Agriculture
4.2 Constraints
4.2.1 High Costs of Investment
4.2.2 Lack of Technological Skills
4.2.3 Slow Penetration of Technology
4.2.4 Unwillingness to Adopt the Latest Technologies
4.2.5 Privacy and Protection Issues
4.3 Opportunities
4.3.1 Environmental Conservation, Need of the Hour
4.3.2 Government Promoting Precision Agriculture
4.3.3 Success of Precision Agriculture for Various Crops
4.4 Porter's Five Industry Forces Analysis
4.4.1 Bargaining Power of Suppliers
4.4.2 Bargaining Power of Buyers
4.4.3 Threat of New Entrants
4.4.4 Threat of Substitute Products and Services
4.4.5 Degree of Competition
5. Market Segmentation
5.1 By Technology
5.1.1 GNSS/GPS Systems
5.1.2 GIS
5.1.3 Remote Sensing
5.1.4 Variable Rate Technology (VRT) Variable Rate Fertilizer Variable Rate Pesticide Variable Rate Seeding
5.2 By Components
5.2.1 Hardware Automation and System Control Display Guidance GPS/GNSS Communication Devices Flow and Application Control Devices Sensing and Monitoring Devices Yield Monitors Soil Monitors Moisture Sensor Temperature Sensor Nutrient Sensor Water Monitor Water Sensor Climate Monitor Climate Sensor
5.2.2.Software Management Management Inventory Management Tracking and Forecasting Management
5.2.3 Services Consulting
5.3 By Application
5.3.1 Mapping Soil Mapping Yield Mapping
5.3.2 Crop Scouting
5.3.3 Yield Monitoring
5.3.4 Soil Monitoring
5.3.5 Precision Irrigation
5.3.6 Variable Rate Application (VRA)
5.4 By Geography
5.4.1 North America U.S.A Canada Mexico
5.4.2 Latin America Brazil Argentina
5.4.3 Europe U.K France Germany Italy
5.4.4 Asia-Pacific India China Japan Australia Others
6. Competitive Landscape
6.1 Introduction
6.2 Major Strategies Adapted by Global Players
6.3 Most Active Five Companies by Market Strategies
6.4 Top Five Companies by Financials
7. Company Profiles
7.1 AGCO
7.2 Ag Leader Technology
7.3 Agjunction Inc.
7.4 Dupont Pioneer
7.5 BASF
7.6 Land O Lakes Inc.
7.7 Case lh
7.8 Deere & Company
7.9 Dicky-John Corporation
7.10 Farmers Edgeâ„¢
7.11 Teejet Technologies
7.12 Raven Industries Inc.
7.13 Lindsay Corporation
7.14 Monsanto Company
7.15 Valmont Industries
7.16 Yara International
7.17 Teejet Technologies
7.18 Topcon Precision Agriculture
7.19 Trimble Navigation Limited

Download our eBook: How to Succeed Using Market Research

Learn how to effectively navigate the market research process to help guide your organization on the journey to success.

Download eBook