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Global Packaged Chia Seed Market - Growth, Trends and Forecasts (2018 - 2023)

Global Packaged Chia Seed Market - Growth, Trends and Forecasts (2018 - 2023)

The Global Packaged Chia Seed Market is expected to register a CAGR of 5.8%, during the forecast period of 2018-2023. Chia seeds are obtained from the plant Salvia hispanica, which is native to Southern Mexico and Guatemala. The seeds of chia are speckled brown or white, and have a faint nutty aroma and a crunchy texture. Due to its inherent nutritional content, packaged chia seed is regarded as a super food. Chia seed contains essential PUFA, Omega-3, proteins, vitamins, minerals, and fiber. Omega-3 is an essential PUFA that offers various health benefits for eyes, bones, heart, etc.

Growing Demand for Ancient Grains

The increased demand for nutritional ancient grains and multi-cereal-based products as functional foods are driving the demand for chia seeds. Chia seeds are free from gluten, and have high protein content. The gluten-free property of chia seeds also creates a strong interest among consumers suffering from gluten intolerance (celiac disease) or those who simply avoid gluten intake (lifestyle choice). Chia seeds can be used in a wide range of food products, such as breakfast cereals, baked products, fruits, nuts and seed mixes, and for direct consumption. There is an increasing trend of the launch of chia seed-based products in the market, such as Chia seed-based drinks with less sugar, and baked products. This trend is driving the demand for chia seeds.

At present, the production of chia seeds is limited, while the demand is increasing, due to the growing consumer awareness about its nutritional benefits. Chia seed is mainly produced in South America and Australia. This increasing demand and supply gap results in soaring prices of chia seeds. The exorbitant prices of 2013 led to record plantings in 2014 and beyond. This has affected the market’s growth. Regulatory requirements by different countries for the safe use of chia seeds in food application, is another major factor restraining the growth of the market.

Market Segmentation

The packaged chia seed market has been segmented based on product type and distribution channel. By product type, the market segmentation includes white, black, and brown. The black chia seed segment dominates the market, while the white chia seed segment has been recording a healthy growth rate. The sales of black chia seeds are expected to exceed 40,000 million metric ton in 2017. By distribution channel, the market segmentation includes supermarket, hypermarket, convenience stores, online, and other distribution channels. The online channel holds a niche share in the market, and is expected to grow at a healthy pace. The modern grocery store segment occupies a dominant position in the market, due to its enhanced product availability.

Regional Analysis

The North American region accounts for the largest share of the market, followed by Europe. Europe does not have domestic production of chia seeds, and is largely dependent on import. There is a growing demand for organic chia seeds in North America and Europe. The increasing demand for functional cereals and baked products in Asia-Pacific is driving the market at a robust pace.Major PLAYERS: NUTIVA INC., SESAJAL SA DE CV, SPECTRUM NATURALS, BENEXIA, CHIA BIA, VEGA PRODUCE LLC, MAMMA CHIA, NOW HEALTH GROUP INC., AGROBOLIVIA and NATURKOST ÜBELHÖR GMBH, amongst others.

Reasons to Purchase this Report

  • Analyzing outlook of the market with the recent trends and Porter’s five forces analysis.
  • Market dynamics, which essentially consider the factors that are impelling the present market scenario, along with growth prospects of the market over the forecast period.
  • Market segmentation analysis, including qualitative and quantitative research, incorporating the impact of economic and non-economic aspects.
  • Country-level analysis, integrating the demand and supply forces that are influencing the growth of the market.
  • Competitive landscape involving the market share of major players, along with the key strategies adopted for development over the past five years.
  • Comprehensive company profiles, covering the product offerings, key financial information, recent developments, SWOT analysis, and strategies employed by the major market players.
  • 3 months analyst support along with the Market Estimate sheet (in excel).
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1. INTRODUCTION
1.1 KEY DELIVERABLES OF THE STUDY
1.2 STUDY ASSUMPTIONS
1.3 MARKET DEFINITIONS
2. RESEARCH APPROACH AND METHODOLOGY
2.1 INTRODUCTION
2.2 RESEARCH DESIGN
2.3 STUDY TIMELINES
2.4 STUDY PHASES
2.4.1 SECONDARY RESEARCH
2.4.2 DISCUSSION GUIDE
2.4.3 MARKET ENGINEERING AND ECONOMETRIC MODELLING
2.4.4 EXPERT VALIDATION
3. MARKET OVERVIEW
3.1 MARKET TRENDS
3.2 CONSUMER BEHAVIOUR
3.3 MARKET DYNAMICS
3.3.1 DRIVERS
3.3.1.1 GROWING DEMAND FOR ANCIENT CEREALS AND MULTI-GRAIN PRODUCTS
3.3.1.2 INCREASING HEALTH BENEFITS OF CHIA SEED AS A SUPER FOOD
3.3.2 RESTRAINTS
3.3.2.1 FLUCTUATING RAW MATERIAL PRICES
3.3.3 OPPORTUNITIES
3.3.3.1 GROWING DEMAND FOR ORGANIC CHIA SEEDS
3.3.4 PORTER'S FIVE FORCES ANALYSIS
3.3.4.1 BARGAINING POWER OF SUPPLIERS
3.3.4.2 BARGAINING POWER OF BUYERS
3.3.4.3 THREAT OF NEW ENTRANTS
3.3.4.4 THREAT OF SUBSTITUTE PRODUCTS AND SERVICES
3.3.4.5 DEGREE OF COMPETITION
4. MARKET SEGMENTATION
4.1 BY PRODUCT TYPE
4.1.1 WHITE
4.1.2 BLACK
4.1.3 BROWN
4.2 BY DISTRIBUTION CHANNEL
4.2.1 SUPERMARKET
4.2.2 HYPERMARKET
4.2.3 CONVENIENCE STORES
4.2.4 ONLINE
4.2.5 OTHER DISTRIBUTION CHANNELS
4.3 BY GEOGRAPHY
4.3.1 NORTH AMERICA
4.3.1.1 UNITED STATES
4.3.1.2 CANADA
4.3.1.3 MEXICO
4.3.1.4 REST OF NORTH AMERICA
4.3.2 EUROPE
4.3.2.1 SPAIN
4.3.2.2 UNITED KINGDOM
4.3.2.3 FRANCE
4.3.2.4 GERMANY
4.3.2.5 ITALY
4.3.2.6 REST OF EUROPE
4.3.3 ASIA-PACIFIC
4.3.3.1 CHINA
4.3.3.2 INDIA
4.3.3.3 JAPAN
4.3.3.4 AUSTRALIA
4.3.3.5 REST OF ASIA-PACIFIC
4.3.4 SOUTH AMERICA
4.3.4.1 BRAZIL
4.3.4.2 ARGENTINA
4.3.4.3 REST OF SOUTH AMERICA
4.3.5 AFRICA
4.3.5.1 SOUTH AFRICA
4.3.5.2 REST OF AFRICA
5. COMPETITIVE LANDSCAPE
5.1 STRATEGIES ADOPTED BY KEY PLAYERS
5.2 MOST ACTIVE COMPANIES IN THE PAST FIVE YEARS
5.3 MARKET SHARE ANALYSIS
6. LIST OF COMPANY PROFILES
6.1 NUTIVA INC.
6.2 SESAJAL SA DE CV
6.3 SPECTRUM NATURALS
6.4 BENEXIA
6.5 CHIA BIA
6.6 VEGA PRODUCE LLC
6.7 MAMMA CHIA
6.8 NOW HEALTH GROUP INC.
6.9 AGROBOLIVIA
6.10 NATURKOST ÜBELHÖR GMBH
7. APPENDIX
7.1 DISCLAIMER
7.2 SOURCES

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