Market Research Logo

Global Oral Care Products Market - Segmented by Dental Prosthetics, Dental Biomaterials, Oral Imaging, Dental Hygiene, Lab Equipment, Orthodontics, Periodontics, Endodontics, and Geography - Growth, Trends, and Forecast (2018 - 2023)

Global Oral Care Products Market - Segmented by Dental Prosthetics, Dental Biomaterials, Oral Imaging, Dental Hygiene, Lab Equipment, Orthodontics, Periodontics, Endodontics, and Geography - Growth, Trends, and Forecast (2018 - 2023)

The global oral care products market is expected to register a CAGR of 6.8% during the forecast period of 2018–2023. Oral health is essential for good health and quality of life. Oral health is a state of being free from chronic mouth and facial pain, oral and throat cancer, oral sores, birth defects, tooth decay and tooth loss, and other diseases and disorders that affect the oral cavity. Cleaning of teeth is a part of oral hygiene, which involves removing plaque, flossing, interdental brushes, tongue cleaning, gum care, and oral irrigation. Patient diagnosis and treatment have become easy due to latest imaging technologies and advanced surgical procedures.

Growing Dental Tourism

As the price is continuing to rise for dental care in the developed countries, more people are either foregoing necessary dental treatment or looking for more affordable alternatives, such as dental tourism, for getting the dental treatment they require.

India’s medical tourism sector is expected to experience an annual growth of around 30%, making it a USD 2 billion market in 2015. This factor is increasing the usage of oral care products and driving the market. The increase in awareness about oral hygiene and fresh health is driving the oral care products market.

Shortage of Dental Professionals

Shortage of dental professional is one of the major restraining factors for oral care products. For example, according to the National Conference of State Legislatures, more than 45 million American people live in areas where there is a shortage of dental professionals (health professional shortage areas (HPSA)). This lack of dental professionals is hindering the growth of the oral care products market. Also, reimbursement issues in various geographical regions is hindering the growth of the market.

United States Leads the Market in North America

The United States oral care products market held the largest share in 2017 in North America due to the presence of high-quality healthcare system and modern medical technology in the country. Additionally, the rising aging population in the region is likely to contribute toward the growth of the oral care products market.

Key Developments in the Market:

  • August 2017: Straumann Group acquired the ClearCorrect.
  • June 2017: Johnson & Johnson acquired Actelion.
Major Player: STRAUMANN, DANAHER, DENTSPLY SIRONA, CARESTREAM HEALTH, SIRONA DENTAL SYSTEMS, JOHNSON & JOHNSON, PROCTER & GAMBLE, GLAXOSMITHKLINE, and UNILEVER, among others.

Reasons to Purchase the Report
  • Follow the current and future oral care products market in the developed and emerging markets.
  • Analyzing various perspectives of the market with the help of Porter’s
  • Five Forces Analysis.
  • Identify the segment that is expected to dominate the market.
  • Identify the regions that are expected to witness the fastest growth during the forecast period.
  • Identify the latest developments, market shares, and strategies employed by the major market players.
  • 3-month analyst support along with the Market Estimate sheet (in Excel).
Please note: This publisher does offer titles that are created upon receipt of order. If you are purchasing a PDF Email Delivery option above, the report will take approximately 2 business days to prepare and deliver.


1. Introduction
1.1 Market Definition
2. Research Methodology
3. Executive Summary
4. Key Inferences
5. Market Overview
5.1 Current Market Scenario
5.2 Porter's Five Forces Analysis
5.2.1 Bargaining Power of Suppliers
5.2.2 Bargaining Power of Consumers
5.2.3 Threat of New Entrants
5.2.4 Threat of Substitute Products and Services
5.2.5 Competitive Rivalry within the Industry
6. Drivers, Restraints, Opportunities, and Challenges Analysis (DROC)
6.1 Drivers
6.1.1 Increase in Awareness about Oral Hygiene
6.1.2 Growing Dental Tourism
6.2 Restraints
6.2.1 Reimbursement Issue in Various Geographical Regions
6.2.2 Shortage of Dental Professionals
6.3 Opportunities
6.4 Key Challenges
7. Market Segmentation
7.1 By Dental Prosthetics
7.1.1 Dental Implants & Abutments
7.1.1.1 Titanium Implants
7.1.1.2 Zirconium Implants
7.1.1.3 Abutments
7.1.2 Dentures
7.1.3 Crown
7.1.4 Others
7.2 By Dental Biomaterials
7.2.1 Dental Bone Grafts
7.2.2 Tissue Regenerative Materials
7.2.3 Others
7.3 By Oral Imaging
7.3.1 Oral X-ray
7.3.2 Dental CBCT
7.3.3 Dental Optical Imaging
7.3.4 Others
7.4 By Dental Hygiene
7.4.1 Mouthwash/Dental Rinse
7.4.2 Dental Accessories
7.4.3 Dental Bleaching/Whitening Products
7.4.4 Toothbrush
7.4.5 Toothpaste
7.4.6 Others
7.5 By Lab Equipment
7.5.1 CAD/CAM
7.5.2 Others
7.6 By Orthodontics
7.6.1 Fixed Braces
7.6.2 Removable Braces
7.7 By Periodontics
7.7.1 Dental Anaesthetics
7.7.2 Dental Haemostats
7.7.3 Dental Sutures
7.8 By Endodontics
7.8.1 Endodotics Files
7.8.2 Obturators
7.8.3 Permanent Endodontic Sealers
7.9 By Geography
7.9.1 North America
7.9.1.1 United States
7.9.1.2 Canada
7.9.1.3 Mexico
7.9.2 Europe
7.9.2.1 France
7.9.2.2 Germany
7.9.2.3 United Kingdom
7.9.2.4 Italy
7.9.2.5 Spain
7.9.2.6 Rest of Europe
7.9.3 Asia-Pacific
7.9.3.1 China
7.9.3.2 Japan
7.9.3.3 India
7.9.3.4 Australia & New Zealand
7.9.3.5 South Korea
7.9.3.6 Rest of Asia-Pacific
7.9.4 Middle East & Africa
7.9.4.1 GCC
7.9.4.2 South Africa
7.9.4.3 Rest of the Middle East & Africa
7.9.5 South America
7.9.5.1 Brazil
7.9.5.2 Argentina
7.9.5.3 Rest of South America
8. Competitive Landscape
8.1 Mergers & Acquisition Analysis
8.2 Agreements, Collaborations, and Partnerships
8.3 New Products Launches
9. Key Players
9.1 Carestream Health
9.2 Danaher
9.3 Dentsply Sirona
9.4 Gillete
9.5 GlaxoSmithKline
9.6 Johnson & Johnson
9.7 Procter & Gamble
9.8 Sirona Dental Systems
9.9 Straumann
9.10 Unilever
*List not Exhaustive
10. Future of the Market
11. Disclaimer

Download our eBook: How to Succeed Using Market Research

Learn how to effectively navigate the market research process to help guide your organization on the journey to success.

Download eBook

Share this report