Global Oral Care Products Market - Segmented by Dental Prosthetics, Dental Biomaterials, Oral Imaging, Dental Hygiene, Lab Equipment, Orthodontics, Periodontics, Endodontics, and Geography - Growth, Trends, and Forecast (2018 - 2023)
The global oral care products market is expected to register a CAGR of 6.8% during the forecast period of 2018–2023. Oral health is essential for good health and quality of life. Oral health is a state of being free from chronic mouth and facial pain, oral and throat cancer, oral sores, birth defects, tooth decay and tooth loss, and other diseases and disorders that affect the oral cavity. Cleaning of teeth is a part of oral hygiene, which involves removing plaque, flossing, interdental brushes, tongue cleaning, gum care, and oral irrigation. Patient diagnosis and treatment have become easy due to latest imaging technologies and advanced surgical procedures.
Growing Dental Tourism
As the price is continuing to rise for dental care in the developed countries, more people are either foregoing necessary dental treatment or looking for more affordable alternatives, such as dental tourism, for getting the dental treatment they require.
India’s medical tourism sector is expected to experience an annual growth of around 30%, making it a USD 2 billion market in 2015. This factor is increasing the usage of oral care products and driving the market. The increase in awareness about oral hygiene and fresh health is driving the oral care products market.
Shortage of Dental Professionals
Shortage of dental professional is one of the major restraining factors for oral care products. For example, according to the National Conference of State Legislatures, more than 45 million American people live in areas where there is a shortage of dental professionals (health professional shortage areas (HPSA)). This lack of dental professionals is hindering the growth of the oral care products market. Also, reimbursement issues in various geographical regions is hindering the growth of the market.
United States Leads the Market in North America
The United States oral care products market held the largest share in 2017 in North America due to the presence of high-quality healthcare system and modern medical technology in the country. Additionally, the rising aging population in the region is likely to contribute toward the growth of the oral care products market.
Key Developments in the Market: