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Global Non-Alcoholic Beverage Market

Global Non-Alcoholic Beverage Market

Non - Alcoholic Beverage Market

Market Insights

Non-alcoholic beverages are available in the market in various forms such as fruit juices, soft drinks, ready-to-drink coffee, tea, energy drinks, bottled water, isotonic drinks, and others. The global concern for good health has motivated many people to shift from alcoholic beverages to non-alcoholic beverages. Leading manufacturers are concentrating on new product launches to match the changing consumer preferences. The non-alcoholic beverage market size was around USD 1545 billion in 2015 and is expected to record at 4.4% CAGR during the forecast period 2018-2023.

Market Dynamics

The market is driven by factors such as changing lifestyles and consumer preferences, demand through growing population and increase in high disposable income. Consumer awareness regarding the health effects of artificially sweetened beverages, and government regulations for ingredient use in beverages are reported to be major constraints on the market growth. The global non-alcoholic beverage industry has some good opportunities in the market, such as innovative drink products with low or zero artificial sweeteners, and penetration in the developing market and different demography.

Market Segmentation

The non-alcoholic beverage market can be broadly segmented by products types, sales distribution channels, and by geography. By product types, non-alcoholic beverage market can be classified into carbonated and non-carbonated beverages. Carbonated beverages contain cola beverage with carbonated water, such as soft drinks. More than 30% of the global share is covered by carbonated soft drink products. Non-carbonated beverage market contains fruit juice, ready-to-drink coffee, tea, energy drinks, bottled water and isotonic drinks. By sales and distribution channel types, this market can be segmented into hypermarket, supermarket, convenience store, departmental stores, specialty store, and online purchase.

Regional Analysis

With a market share of more than 20%, North American region is the largest market for non-alcoholic beverages, followed by the Asia-Pacific region. North America is a saturated market and is growing at a slow pace. Asia-Pacific is the fastest growing market for non-alcoholic beverages led by populated countries like India, Singapore and China. This region shall soon be the largest market due to hot weather, large population and high thirst crunching product demand in the region. South America and Africa region are also expected to grow at a promising rate.

Competitive Environment

The competition in global non-alcoholic beverages market is reported to be huge mostly in the developed world, such as the North America and European region. These are the largest markets with slow growth rate and steady demand. The growth opportunities are still in developing region such as the Asia-Pacific. China and India are the fastest growing markets for non-alcoholic beverages. It is because of the huge population driven demand of non-alcoholic beverages products in such countries. The growing demand for thirst crunching products and multiple market distribution channels and the popularity of various non-alcoholic beverages items would help the market to grow at a good pace.

Multiple product launches, innovative products, healthy items, huge marketing & promotional activities, and mergers and acquisitions with smaller level players have been strong business strategies for market growth in the region. The marketplace is dominated by few leading companies; top players of non-alcohol beverage markets include:

Attitude Drinks Inc.
Coca-Cola Company
Dr. Pepper Snapple Group Inc.
Danone
DydoDrinco, Inc.
Nestlé S.A.
PepsiCo Inc.
Parle Agro Ltd
San Benedetto


Reasons to Purchase this Report

Analyzing outlook of the market with the recent trends and Porter’s five forces analysis
Market dynamics which essentially consider the factors which are impelling the present market scenario along with growth opportunities of the market in the years to come
Market segmentation analysis including qualitative and quantitative research incorporating the impact of economic and non-economic aspects
Regional and country level analysis integrating the demand and supply forces that are influencing the growth of the market
Competitive landscape involving the market share of major players along with the key strategies adopted for development in the past five years
Comprehensive company profiles covering the product offerings, key financial information, recent developments, SWOT analysis and strategies employed by the major market players
3 months analyst support along with the Market Estimate sheet in excel.
Customization of the Report

Value chain analysis
Consumer behavior analysis in country level
This report can be customized to meet your requirements. Please connect with our analyst, who will ensure you get a report that suits your needs.


1. INTRODUCTION
1.1 KEY DELIVERABLES OF THE STUDY
1.2 STUDY ASSUMPTIONS
1.3 MARKET DEFINITION
2. RESEARCH APPROACH AND METHODOLOGY
2.1 INTRODUCTION
3. MARKET OVERVIEW
3.1 MARKET TRENDS
4. MARKET DYNAMICS
4.1 DRIVERS
4.1.1 GROWING PREFERENCE FOR SOFT DRINKS
4.1.2 DEMAND THROUGH GROWING POPULATION
4.2 CONSTRAINTS
4.2.1 GROWING HEALTH AWARENESS AMONG CONSUMERS
4.2.2 GOVERNMENT REGULATIONS FOR INGREDIENT USE IN BEVERAGES
4.3 OPPORTUNITIES
4.3.1 INNOVATIVE DRINK PRODUCTS WITH LOW OR ZERO ARTIFICIAL SWEETENERS
4.3.2 PENETRATION IN DEVELOPING MARKET & DIFFERENT DEMOGRAPHY
4.4 PORTER'S FIVE FORCES ANALYSIS
4.4.1 BARGAINING POWER OF SUPPLIERS
4.4.2 BARGAINING POWER OF BUYERS
4.4.3 THREAT OF NEW ENTRANTS
4.4.4 THREAT OF SUBSTITUTE PRODUCTS AND SERVICES
4.4.5 DEGREE OF COMPETITION
5. MARKET SEGMENTATION
5.1 BY PRODUCT TYPES
5.1.1 CARBONATED DRINKS
5.1.1.1 COLA DRINKS
5.1.1.2 NON-COLA DRINKS
5.1.2 NON-CARBONATED DRINKS
5.1.2.1 FRUIT JUICE
5.1.2.2 READY-TO-DRINK TEA & COFFEE
5.1.2.3 ENERGY & SPORT DRINKS
5.1.2.4 BOTTLED WATER
5.1.2.5 OTHERS
5.2 BY DISTRIBUTION CHANNEL
5.2.1 SPECIALTY STORES
5.2.2 ONLINE STORE
5.2.3 SUPERMARKETS/ HYPERMARKETS
5.2.4. CONVENIENCE/DEPARTMENTAL STORES
5.2.5. OTHERS
5.3 BY GEOGRAPHY
5.3.1 NORTH AMERICA
5.3.1.1 UNITED STATES
5.3.1.2 CANADA
5.3.1.3 MEXICO
5.3.1.4 OTHERS
5.3.3 ASIA- PACIFIC
5.3.3.1. CHINA
5.3.3.2. JAPAN
5.3.3.3. INDIA
5.3.3.4. AUSTRALIA
5.3.3.5. OTHERS
5.3.2 EUROPE
5.3.2.1 GERMANY
5.3.2.2 UNITED KINGDOM
5.3.2.3 FRANCE
5.3.2.4 SPAIN
5.3.2.5 ITALY
5.3.2.6 RUSSIA
5.3.2.7 OTHERS (EUROPE)
5.3.4 SOUTH AMERICA
5.3.4.1 BRAZIL
5.3.4.2 ARGENTINA
5.3.4.3 OTHERS
5.3.5 AFRICA
5.3.5.1 SOUTH AFRICA
5.3.5.2 OTHERS
6. COMPETITIVE LANDSCAPE
6.1 MOST ADOPTED STRATEGIES
6.2 INVESTMENT/EXPANSION
6.3 ACQUISITIONS
6.4 EXPANSION
6.5 NEW AGREEMENT/ PARTNERSHIP
6.6 MOST ACTIVE COMPANIES BY MARKET STRATEGIES
6.7 MARKET SHARE ANALYSIS
7. COMPANY PROFILES
7.1 ATTITUDE DRINKS
7.2 BERRY BLENDZ
7.3 BIOTTA INC.
7.4 KRAFT FOODS
7.5 COCA COLA COMPANY
7.6 CALIFORNIA CONCENTRATE COMPANY
7.7 CUTRALE CITRUS JUICES USA INC.
7.8 DR. PEPPER SNAPPLE GROUP
7.9 DANONE
7.10 DAVID BERRYMAN LIMITED
7.11 ARIZONA BEVERAGE COMPANY, LTD. ( FEROLITO VULTAGGIO AND SONS)
7.12 HANGZHOU WAHAHA GROUP
7.13 MONSTER BEVERAGE COMPANY
7.14 NESTLE S.A
7.15 PEPSI CO INC
7.16 PARLE AGRO

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