The global freeze-dried product market is valued at USD 46.94 billion in 2016 and is expected to grow at a CAGR of 7.4% during the forecast period, to reach USD XX billion by 2023. Freeze-dried food is the best dehydrated food, due to its superior texture and sensory quality after rehydration. Companies such as Kellogg’s use freeze-dried ingredients (strawberries, banana, etc.) in their breakfast cereal products, giving rise to the freeze-dried ingredient market.
Glanbia Nutritionals has leveraged its existing cheese production of roughly 1bn lbs per year and freeze drying capabilities to create freeze dried cheese, which will help open up new markets for the company.
Expanding Preserved Food Market Driving the Freeze Dried Market
Primary factor driving the freeze dried food market is the superior quality of its products when compared to other drying technology products. The other factors driving the global freeze-dried food market are the expanding preserved food market, growing urbanization & increased number of working women, the superior product quality & preservation it offers to heat sensitive food products, and the convenience & appealing product offered to the customer. The final product has an excellent shelf-life (up to 25 years) without any added preservative. The increased shelf-life makes it a profitable product during its supply chain. Moreover, the ingredients retain their original shape, while being light-weight, which not only makes it convenient for transportation but is also appealing. In the developed regions such as North America and Europe, the application of freeze-dried ingredients in healthy snack items is growing at a fast rate, which is another major driver for the market. Freeze-dried foods can also be stored for long durations at home or while traveling and requires very little time for cooking, which has increased its importance among the consumers.
The restraining factor for the market is the availability of other drying techniques such as spray drying, and fluid bed drying, which is relatively low-cost than freeze-drying. Freeze-drying equipment is comparatively costlier than other dryers, which is a major drawback for the small and medium scale industries.
Freeze-Dried Fruits Leading the Segment
The freeze-dried product market is segmented by the product type that includes freeze-dried fruits, vegetables, beverages, meat and sea food, dairy products, and prepared foods. The freeze-dried fruits market holds the largest share in the freeze-dried product market, which is followed by vegetables, beverages and meat. The freeze-dried fruit segment is the largest segment by type that accounted for almost a 31.7% share of the total of freeze-dried food market. This segment is expected to grow with 7.4 % CAGR. Fruits and vegetables are heat sensitive products, which are more prone to loss of vitamins and minerals when exposed to high temperature. Freeze-drying technology preserves necessary vitamins and antioxidants during dehydration, which increases its importance among the drying techniques. Freeze-dried beverages are further segmented into tea, coffee, and fruit beverages. The freeze-dried prepared food segment includes freeze-dried soups and prepared meals. This sub-segment is growing at a fast rate due to the excellent nutrition and sensory quality, apart from its instant cooking ability.
South America and Asia-Pacific High Potential Markets Market segmentation by geography includes North America, Europe, Asia-Pacific, South America, and Africa. North America freeze dried food market holds the largest market share in the freeze-dried product market with a wide range of innovative food preservation technologies. It accounted for 34% of the total market. The United States is the largest freeze-dried food market in North America, holding almost 55% share of the overall freeze-dried food market in the region. Developing regions, such as the Asia-Pacific, are growing at a swift pace due to their fast-growing economies and changing lifestyles. South America and Asia-Pacific are the potential markets due to the shift of pharmaceutical and food industries from developed to developing regions.
Competitive Landscape Nestle, Asahi Group, Mondelez International, Unilever, Dohler and Tata Coffee dominate the global freeze dried food market. They occupy a total market share of 59% in the freeze-dried food market. The rest of the market is occupied by small players, which also has a good presence. Majority of the manufacturers focus on freeze-dried coffee, dairy and fruit products.
Some of the major players capturing the freeze dried food market include -
Nestle Asahi Group Mondelez International, Inc. OFD Foods, Inc. Unilever Recent Industry Insights
“ Freeze dried beets by Crunchies to hit the US market this spring.”
Technological advances in freeze-dried products, to explore super foods such as beetroot and elderberry, are the future spotlight of the market. The growing demand for additive-free and natural products is providing a good opportunity for the freeze-dried market. In the developing regions, there is a growing demand for traditional products such as miso soup in Japan, and instant foods. Targeting these product categories can prove to be potential benefits for the market.
Our report on Freeze Dried Food Market covers the following:
MRO Market Trends & Dynamics Latest News & Developments Porter’s Five Force Analysis Investment Scope Deep-Dive Insights Key Deliverables in the Study:
Analysis of key supply-side and demand trends in global freeze dried food market Detailed segmentation of international and local products Historic volumes and values, company and brand market shares Five year forecasts (2018-2023) of market trends and market growth Value and growth analysis for global freeze dried food market with inputs on individual segment share within each category and the change in their market share forecast for 2018-2023. Understand the relevant consumer trends and attitudes that drive and support innovation success and understand what is really impacting the industry. Detailed research and segmentation of freeze dried food like fruits, vegetables, dairy products and others. Insights on the major countries/regions where the freeze dried food market is developing and to also identify the regions that are still untapped. Market share of brands and private labels and private label growth analysis during 2018-2023