Global Free From Food Market - Growth, Trends, and Forecast (2018-2023)
The global free from food market is expected to record an estimated CAGR of 4.84%, during the forecast period (2018-2023). The use of ancient grains in bakery/cereal products which are rich in micronutrients and essential acids (chia seed, flax seed, etc.) has proved to be successful sale for gluten free products.
Growing Healthy Food Trend
In the free from food market, the term “Free” suggests that the food should contain no detectable residues. But the availability, specificity, and sensitivity of detection methods to support such claims can vary. As per the current free from food market scenario, only 15 to 22% consumers are intolerant or allergic to certain ingredients, while the rest consume such products more due to their health credentials, rather than for any medical reason. Most of the modern consumers, worldwide, are aware of the intolerances caused by various food ingredients, such as gluten, dairy protein, and trans-fats. This growing awareness has created a consumer perception that “free from” type of food materials are healthier and safer, which in turn is driving the free-from food market.
The regulations associated with the labelling of allergen free and trans-fat free product claims is driving the market for free from food products. Baby food market with lactose free claim is the fastest growing application driven by the increased consumption of baby milk formula in China.
Gluten Free and Dairy Free are Driving Market
Younger generation is more likely to purchase gluten- and dairy free products due to its health benefits. Around 5% of the population need to avoid certain food due to allergen or medical reason. The trend of clean eating, vegan products online has increased the market for specialty food manufacturers. Consumer sensitivity or intolerance are not the only selling factor for free from food products. Companies are increasingly special building production line for free-from food products.
By product claims types, the global free from food market is segmented into gluten free, lactose free, allergen free which includes soy, egg, peanut, and tree nut allergen free products, trans-fat free and others. In countries, such as India, there are 6 to 8 million population, which are suffering from celiac disease. This drives the demand for gluten free/wheat free food market. The global gluten-free retail market has grown from USD 1.7 billion in 2011 to USD 3.5 billion in 2016 and is forecasted to grow to USD 4.7 billion in 2020.
By application, the market can be segmented into beverage, bakery & cereal products, dairy, fats & oils, snacks, and others. The beverage segment has been growing very rapidly over the years with several free from ingredients particularly after the sugar war. The lactose free segment is one very much in demand in the dairy products with increasing awareness about lactose intolerance around the world.
By 2023, the demand for free from food is expected to be higher in Asia-Pacific and Africa, as a large portion of gluten and lactose intolerance consumers belong to these regions. Further, gluten-free and lactose-free products, collectively, hold the largest share of the free from food market. As per current market revenue, Europe is the largest market for free from food products, followed by North America, Asia-Pacific, South America, and Africa.
China holds a major share in the market, which is followed by Japan. Increase middle class income and rising awareness of allergen free products is driving India at a faster growth rate.
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