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Global Energy Bar Market - Segmented by Distribution Channel and Geography - Growth, Trends, and Forecast (2018 - 2023)

Global Energy Bar Market - Segmented by Distribution Channel and Geography - Growth, Trends, and Forecast (2018 - 2023)

The global energy bar market was at USD 5.1 billion in 2017 witnessing a CAGR of 4.9%, during the forecast period, 2018-2023. The global energy bar volume sale is expected to witness a CAGR of 2.7%, during the forecast period. North America surpassed a volume consumption of 180 million Kg of energy bar in 2017 with US the largest market.

The leading countries for Energy Bar consumption are US, Mexico, Japan, and Australia. North America is expected to grow at a faster pace due to high demand for cultured dairy products. Energy Bars are the supplement bars composed of cereals and high energy-providing nutrients such as protein, carbohydrates, vitamins, minerals, and other ingredients, which provide instant energy to the body. Energy bar market includes sports nutrition bars and snack bars designated to meet both daily and sports nutrition needs. Growing demand for functional food, indulgence, meal replacement, on-the-go snacking are various factors fueled the Energy Bar market growth.

On-the-go Snacking and Athleticism on Rise

The penetration of energy bar is higher between the age group of 18-44 years rather than those aged 45 or older. Consumption pattern as a meal replacement or breakfast option to supplement their diet. Rising gym going population to maintain health & fitness globally are more likely to consume nutrition bar. About 30% of the US consumer finds it difficult to prepare healthy meal/breakfast. More than half of UK adult struggle to get time for healthy eating. Consumers are increasingly going health conscious when it comes to bite in between meals. An on-the-go snacking industry, which is a billion dollar market, recorded a growth rate of 10% between 20110-2016. Featuring healthy benefits with convenience and nutritional component while on-the-go snacking fueled the nutrition bar market. Health & Wellness is the key trend driving dietary snack bar consumption pattern. High in energy and fiber content with clean label claim offers potential growth opportunity owing to increased consumer concern for natural ingredients. A company, such as Cliff energy bar targets athletes and gym going population, highlighting energy boosting component of the product.

North America Driving sales

Energy and nutrition bar continued its growth during the forecast period with US and Mexico the largest market. Energy Bar market size in US grew from USD 2.8 billion in 2014 to over USD 3 billion in 2018. The total snack, nutrition, and energy bar sale in US valued at USD 6.2 billion in 2014, rose 30% from 2009-2014. Increased consumer demand for nutritious product and rising clean label claims on product accelerated the market growth in the region. Product launch with various label claim, such as “no artificial additive”, “high or added fiber” and “reduced sugar” achieved strong growth in the past five years. Expensive brands offering product composed of natural and organic ingredient is expected to increase sales. Targeting emerging countries with larger young population, such as China, India is the potential energy bar market opportunity.

Key Developments

  • Feb 2018 - Alterra Mountain Company and Clif Bar announced a three-year strategic partnership. The new partnership named Clif Bar as the official energy bar of 11 location. The former company operates recreation, hospitality, real-estate development, food & beverage, and retail businesses


  • The global Energy Bar market is competitive with large number of existing multinational players. Innovative product launch and clean label ingredients are the various strategy adopted by these players. Private label brands provides tough competition to the existing players with their flavored product offerings. Major players include - NATURE'S BOUNTY CO., KELLOGG NA CO, GLAXOSMITHKLINE PLC, GENERAL MILLS, INC., CLIF BAR & COMPANY, amongst others.

    Reasons to Purchase this Report
  • Analyzing outlook of the market with the recent trends and Porter’s five forces analysis
  • Market dynamics, along with growth opportunities of the market in the years to come
  • Market segmentation analysis including qualitative and quantitative research incorporating the impact of economic and non-economic aspects
  • Regional and country level analysis integrating the demand and supply forces that are influencing the growth of the market.
  • Market value (USD Million) and volume (Kg Million) data for each segment and sub segment
  • Distribution Channel sales Analysis by Value
  • Competitive landscape involving the market share of major players, along with the new product launch and strategies adopted by players in the past five years
  • Comprehensive company profiles covering the product offerings, key financial information, recent developments, SWOT analysis, and strategies employed by the major market players
  • 3-month analyst support, along with the Market Estimate sheet in excel
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  • 1. Introduction
    1.1 Key Deliverables of the Study
    1.2 Study Assumptions
    1.3 Scope of the Market
    2. Research Approach and Methodology
    2.1 Introduction
    2.2 Research Design
    2.3 Study Timelines
    2.4 Study Phases
    2.4.1 Secondary Research
    2.4.2 Discussion Guide
    2.4.3 Market Engineering and Econometric Modelling
    2.4.4 Expert Validation
    3. Market Overview
    3.1 Market Trends
    3.2 Market Dynamics
    3.2.1 Drivers
    3.2.1.1 Growing Consumer Demand for Active Ingredients In Confectionery
    3.2.1.2 Growing Consumer Preference for Oral Care and Clean Label-claimed Products
    3.2.1.3 Rising Interest for Different Flavors and Attractive Packaging
    3.2.2 Restraints
    3.2.2.1 Slowdown Smoking Population in Region
    3.2.2.2 Growing Competition from Innovative Chewing Gum Sale
    3.2.3 Opportunities
    3.2.3.1 Innovation in Product and Packaging
    3.2.4 Porter's Five Forces Analysis
    3.2.4.1 Bargaining Power of Suppliers
    3.2.4.2 Bargaining Power of Buyers
    3.2.4.3 Threat of New Entrants
    3.2.4.4 Threat of Substitute Products and Services
    3.2.4.5 Degree of Competition
    4. Market Segmentation
    4.1 By Product Type
    4.1.1 Power Mints
    4.1.2 Standard Mints
    4.2 By Distribution Channel
    4.2.1 Warehouse Clubs
    4.2.2 Convenience Stores
    4.2.3 Specialist Retailers
    4.2.4 Supermarkets and Hypermarkets
    4.2.5 Variety Stores
    4.2.6 online Retail
    4.2.7 Department Stores
    4.2.8 Others
    4.3 By Geography
    4.3.1 North America
    4.3.1.1 United States
    4.3.1.2 Canada
    4.3.1.3 Mexico
    4.3.2 Europe
    4.3.2.1 Western Europe
    4.3.2.1.1 Germany
    4.3.2.1.2 United Kingdom
    4.3.2.1.3 France
    4.3.2.1.4 Italy
    4.3.2.1.5 Spain
    4.3.2.1.6 Rest of Western Europe
    4.3.2.2 Central and Eastern Europe
    4.3.2.2.1 Russia
    4.3.2.2.2 Poland
    4.3.2.2.3 The Czech Republic
    4.3.2.2.4 Hungary
    4.3.2.2.5 Rest of Central Europe
    4.3.3 Asia-Pacific
    4.3.3.1 China
    4.3.3.2 India
    4.3.3.3 Australia
    4.3.3.4 Japan
    4.3.3.5 Rest of Asia-Pacific
    4.3.4 South America
    4.3.4.1 Argentina
    4.3.4.2 Brazil
    4.3.4.3 Colombia
    4.3.4.4 Rest of South America
    4.3.5 Middle East & Africa
    4.3.5.1 South Africa
    4.3.5.2 Saudi Arabia
    4.3.5.3 United Arab Emirates
    4.3.5.4 Rest of Middle East & Africa
    5. Competitive Landscape
    5.1 Market Share Analysis
    5.2 Strategy Adopted By Key Players
    5.3 Most Active Companies in the Past Five Years
    6. List of Company Profiles
    6.1 Overview
    6.2 Products & Services
    6.3 Financials
    6.4 Key Developments
    6.5 Strategies Adopted
    6.6 SWOT Analysis of Major Players
    7. Companies Covered
    7.1 Mondelēz International, Inc.
    7.2 Nestlé SA
    7.3 Procter & Gamble Co.
    7.4 Perfetti Van Melle
    7.5 Ricola Ltd
    7.6 Wm. Wrigley Jr. Company
    7.7 The Hershey Company
    7.8 Ferrero SpA
    7.9 Herbion International Inc.
    7.10 Ferndale Confectionery Pty Ltd
    8. Appendix
    8.1 Disclaimer
    8.2 Sources
    LIST OF TABLES
    1: Mints Market: Revenue in USD million, by Region, Global, 2015-2023
    2: Mints Market: Revenue in USD million, by Product Type, Global, 2015-2023
    3: Mints Market: Revenue in USD million, by Distribution Channel, Global, 2015-2023
    4: Mints Market: Revenue in USD million, by Country, North America, 2015-2023
    5: Mints Market: Revenue in USD million, by Product Type, North America, 2015-2023
    6: Mints Market: Revenue in USD million, by Distribution Channel, North America, 2015-2023
    7: Mints Market: Revenue in USD million, by Country, South America, 2015-2023
    8: Mints Market: Revenue in USD million, by Product Type, South America, 2015-2023
    9: Mints Market: Revenue in USD million, by Distribution Channel, South America, 2015-2023
    10: Mints Market: Revenue in USD million, by Country, Europe, 2015-2023
    11: Mints Market: Revenue in USD million, by Product Type, Europe, 2015-2023
    12: Mints Market: Revenue in USD million, by Distribution Channel, Europe, 2015-2023
    13: Mints Market: Revenue in USD million, by Country, Asia-Pacific, 2015-2023
    14: Mints Market: Revenue in USD million, by Product Type, Asia-Pacific, 2015-2023
    15: Mints Market: Revenue in USD million, by Distribution Channel, Asia-Pacific, 2015-2023
    16: Mints Market: Revenue in USD million, by Country, Middle East & Africa, 2015-2023
    17: Mints Market: Revenue in USD million, by Product Type, Middle East & Africa, 2015-2023
    18: Mints Market: Revenue in USD million, by Distribution Channel, Middle East & Africa, 2015-2023
    19: Mints Market: Volume in million Kg, by Region, Global, 2015-2023
    20: Mints Market: Volume in million Kg, by Product Type, Global, 2015-2023
    21: Mints Market: Volume in million Kg, by Country, North America, 2015-2023
    22: Mints Market: Volume in million Kg, by Product Type, North America, 2015-2023
    23: Mints Market: Volume in million Kg, by Country, South America, 2015-2023
    24: Mints Market: Volume in million Kg, by Product Type, South America, 2015-2023
    25: Mints Market: Volume in million Kg, by Country, Europe, 2015-2023
    26: Mints Market: Volume in million Kg, by Product Type, Europe, 2015-2023
    27: Mints Market: Volume in million Kg, by Country, Asia-Pacific, 2015-2023
    28: Mints Market: Volume in million Kg, by Product Type, Asia-Pacific, 2015-2023
    29: Mints Market: Volume in million Kg, by Country, Middle East & Africa, 2015-2023
    30: Mints Market: Volume in million Kg, by Product Type, Middle East & Africa, 2015-2023

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