Dietary Fiber Market Insights The market is driven by the demand from downstream companies in Food & Beverages and Pharmaceutical domain. This market is highly impacted by the changing preferences of the end user- in terms of taste, new product developments and industry trends. The dietary fiber market is a growing industry in terms of value and volume. The market in 2014 was valued USD 2470 million and is estimated to grow to USD 5450 million by 2023 with a CAGR of 13.7% through 2023.
Taiyo introduced a new dietary fibre called Sunfiber which is an all natural range of soluble dietary fibers which can also be used as a sweetener. Taiyo also launched organic, non-GMO, 100% gluten-free range at Vitafoods. French firm Algaia strengthened its seaweed extract capacity with the acquisition of Cargill’s alginate business. Market Dynamics Consumers demand for additional benefits that go beyond basic nutrition are catered by functional foods and health supplements containing dietary fibers. The end user industries see high consumer awareness about the foods they eat and the quality of the ingredients which is driving demand for dietary fibers. A health conscious consumers driven by raising disposable incomes and changing lifestyle is creating demand for nutritional foods and in turn the dietary fibers demand in functional foods and supplements. The increasingly ageing population is also driving the use of dietary supplements.
FDA’s decision to revamp US Nutrition Facts labels, a concern for “Dietary Fibers Industry”
Dietary fiber industry had been on high alert mode since the announcement of FDA to change the definition of “dietary fibers” under the U.S. Nutrition Facts labels in 2016. This change in definition means many of the dietary fibers based products available in the market needs to be recalled or the manufacturers have to prove that their product have shown physiological benefits on humans within two years of the introduction of the new definition.
The dietary fibers are used in food applications, and the functional foods category is dominating the market. The other categories using dietary fibers which are set to overtake in long run are beverages, bakery & Confectionary market. They are categorized based on type which include; conventional, novel, soluble and insoluble. The conventional dietary fibers holding the insoluble variants hold high demand. However constraints of availability, as well as Specific functional requirements are the reason for them to see competition from novel fibers type. The market for insoluble dietary fiber is projected to be valued more than USD 3.7 billion by 2023.
Top consumer choices in Dietary Fiber Supplements
NOW Foods Psyllium Husk Caps Optimum Nutrition FITNESS FIBER Garden of Life RAW Fiber Benefiber Fiber Supplement Powder Now Foods Fiber 3 Regional Segmentation
North America holds the largest market share in dietary fibers industry of 36% with Europe following at 31% of share in the global revenues. The low fiber content in an American diet has boosted the dietary fiber market with North America holding the highest market share. The functional foods and dietary supplements markets are seeing a rising trend in North America and European region and this may result in the robust growth of dietary fibers in these markets. However the fastest growing region is Asia-Pacific estimated to grow at a CAGR of 13.7% and accounts for more than 17% of the global dietary fiber market share.The consumption of dietary fibers in developing countries is expected to grow at a high CAGR and the four major countries which will play a major role are India, China, Brazil and Argentine.
The leading companies in the dietary fiber segment are Cargill Inc., DuPont, Lonza Group, Roquette Freres, Ingredion and Tate & Lyle. The key strategies being adopted by companies are launching innovative products, and mergers & acquisitions in potential markets. The market is highly concentrated and top five players accounts for around 50% of market share. Marketing is another area where the companies are focusing on, to bring forth the benefits of dietary fibers to the consumers that goes beyond fibers for digestive health. Companies are also seeing bottlenecks in the form of FDA regulations which asks the companies to provide proof of claims produced on the packaging labels. Also, there is stringent regulatory environment to be followed by industries in regards to manufacturing practices. The future scope for the companies is to focus on R&D and innovate in the products and practices, in order to meet not only the changing consumer’s preferences but also maintain production costs.
Notable Market Developments
Yerba prima launched organic psyllium supplements Ingredion launched Versafibe 2470 and Versafibe 1490, soluble fibers having low water-holding capacity, with ease of adding to low-moisture applications. Key Deliverables in the Study:
The study helps to understand market dynamics to give you a deeper understanding of industry competition and the overall market. Market definition for dietary fiber along with identification of key drivers and restraints for the market. Market analysis for the global dietary fiber market, with region specific assessments and competition analysis on a global and regional scale. Offers insight into the key demographics of dietary fiber in food and beverages, trends that are most likely to be a key focus for innovation from 2018-2023. Identifies interesting new and emerging innovation on offer in terms of conventional, novel, soluble and insoluble dietary fiber in marketing across key food and beverage categories Identification of factors instrumental in changing the market scenarios, rising prospective opportunities and identification of key companies which can influence the dietary fiber market on a global and regional scale. Insights on the major countries/regions where the chocolate market is developing and to also identify the regions that are still untapped. Market share of brands and private labels and private label growth analysis during 2018-2023