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Global Cervical Pillows Market - Segmented by Product Type, Application, and Geography - Growth, Trends, and Forecast (2018 - 2023)

Global Cervical Pillows Market - Segmented by Product Type, Application, and Geography - Growth, Trends, and Forecast (2018 - 2023)

The global cervical pillows market is expected to register a growth rate of approximately 5.0% over the forecast period (2018 - 2023). Cervical pillows are one of the modern advancements for head, neck, and spine alignment and assistance. Its market is primarily driven by rising incidence of neck pain, and advancements in pillow materials. Based on regional dynamics, North America dominates the market and is expected to retain its market position owing to increasing prevalence of injuries associated with spinal cord and neck, technology advancements, increased health awareness, and high disposable income.

Rising Incidence of Accidental- and Sports-related Injuries

The spinal cord and neck injuries due to accidental- and sports-related cases are one of the major disturbing conditions for patients as well as their families. As per World Health Organization (WHO), each year nearly 250,000 and 500,000 people suffer a spinal cord injury (SCI). This also raises the mortality rate particularly in low and middle income countries, where a person with SCI has 2-5 times increased risk of premature death. The associated neck pain occurs in large section of the global population. The cervical support pillow with proper height elevation plays a significant role in the cranio-cervical pressures and cervical spine alignment for increased quality of sleep. Thus, the increasing population with spinal cord and neck injuries is expected to boost the demand for cervical pillows market globally.

Other vital factor driving this market is technological advancements in the material of pillows.

Low Attention and Negligence Related to Cervical Pain

In several low and middle income countries, the cervical pain is often neglected or less attention is given by the society. Sometimes, the injury is not suspected in the initial stages and often is neglected by the primary physicians. This often leads to late and poor diagnosis of the diseases. The etiology of chronic pain is still poorly known in large section of population in developing countries such as Brazil. Several misconceptions and fear of adverse events related to use of analgesics, opioids and surgical methods are restricting the people from getting themselves treated by doctors and physicians. The combined lack of proper knowledge and negligence regarding cervical pain restricts the growth of cervical pillows markets particularly in the emerging markets.

Other factor limiting the growth of this market is slow or no difference in pain by using cervical pillows.

Asia-Pacific Market Promises Large Opportunities

Asia-Pacific is expected to promise large opportunities of growth for cervical pillows market. The diversified patient pool, increasing disposable income in middle income countries, rising economy and poor health management among people in urban societies owing to long working hours are some of the common factors propelling the growth of this market in Asia Pacific region. The government and private entities in the developing countries are gradually focusing on investments for providing better healthcare at affordable costs.

Key Developments in the Market

  • Feb 2018 - Enduring Wellness launched patent pending ComfortAdjust pillow for people with neck problems.
The major players include - CNH PILLOW, COOP HOME GOODS, CUSTOM CRAFTWORKS (PIVOTAL HEALTH SOLUTIONS), DJO GLOBAL, INNOCOR INC, MALOUF, MEDIFLOW, PHARMEDOC, THERAPEUTIC PILLOW INTERNATIONAL, AND XTREME COMFORTS, amongst others.

Reasons to Purchase this Report
  • Current and future of cervical pillows market outlook in the developed and emerging markets
  • Analysis of various perspectives of the market with the help of Porter’s five forces analysis
  • The segment that is expected to dominate the market
  • Regions that are expected to witness the fastest growth during the forecast period
  • Identify the latest developments, market shares, and strategies employed by the major market players
  • 3 months analyst support, along with the Market Estimate sheet (in excel)
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1. Introduction
1.1 Market Definition
2. Research Methodology
3. Executive Summary
4. Key Inferences
5. Market Overview
5.1 Current Market Scenario
5.2 Porter's Five Forces Analysis
5.2.1 Bargaining Power of Suppliers
5.2.2 Bargaining Power of Consumers
5.2.3 Threat of New Entrants
5.2.4 Threat of Substitute Products and Services
5.2.5 Competitive Rivalry within the Industry
5.3 Regulatory Framework
6. Drivers, Restraints, Opportunities and Challenges Analysis (DROC)
6.1 Market Drivers
6.1.1 Rising Incidence of Accidental and Sports-related Injuries
6.1.2 Technological Advancement in Pillow Material for Cervical Disorders
6.2 Market Restraints
6.2.1 Less Attention and Negligence Related to Cervical Pain
6.2.2 Slow or No Difference in Pain by Cervical Pillows
6.3 Opportunities
6.4 Key Challenges
7. Market Segmentation
7.1 By Product Type
7.1.1 Standard Pillow
7.1.2 Rolls
7.1.3 Water Based Pillow
7.1.4 Others
7.2 By Application
7.2.1 Cervical Spondylosis
7.2.2 Whiplash Injuries
7.2.3 Temporomandibular Disorders
7.2.4 Others
7.3 By Geography
7.3.1 North America
7.3.1.1 United States
7.3.1.2 Canada
7.3.1.3 Mexico
7.3.2 Europe
7.3.2.1 France
7.3.2.2 Germany
7.3.2.3 United Kingdom
7.3.2.4 Italy
7.3.2.5 Spain
7.3.2.6 Rest of Europe
7.3.3 Asia-Pacific
7.3.3.1 China
7.3.3.2 Japan
7.3.3.3 India
7.3.3.4 Australia
7.3.3.5 South Korea
7.3.3.6 Rest of Asia-Pacific
7.3.4 Middle East & Africa
7.3.4.1 GCC
7.3.4.2 South Africa
7.3.4.3 Rest of Middle East & Africa
7.3.5 South America
7.3.5.1 Brazil
7.3.5.2 Argentina
7.3.5.3 Rest of South America
8. Competitive Landscape
8.1 Mergers and Acquisitions Analysis
8.2 Agreements, Collaborations, and Partnerships
8.3 New Products Launches
9. Key Players
9.1 CNH Pillow
9.2 Coop Home Goods
9.3 Custom Craftworks (Pivotal Health Solutions)
9.4 DJO Global
9.5 Innocor Inc.
9.6 Malouf
9.7 Mediflow
9.8 PharMeDoc
9.9 Therapeutic Pillow International
9.10 Xtreme Comforts
*List Not Exhaustive
10. Future of the Market

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