Global Bread Market - Segmented by Product Type, Distribution Channel and Geography - Growth, Trends, and Forecast (2018 - 2023)
The global bread market was at USD 201 billion in 2017 and is expected to register a stable growth rate during the forecast period. Europe continues to dominate the market with a high per capita bread consumption. The global bread sale has surpassed 83,000 million Kg in 2017, registering a volume CAGR of 1.2%, during the forecast period. The consumption of bread has observed a stable growth during the past five year.
Change in consumer preference for bread consumption and inclination towards healthier products are the primary factor affecting the market. Asia-Pacific is the fastest growing market driven by changing lifestyle and increased consumer taste for nutritional bread. Consumers demand for new varieties of bread and rolls from different region and culture are accelerating the bread market growth.
Functional and Clean label On Rise
The demand for functional ingredients in bakery products are rising owing to its nutritional benefits. Bread being a staple food that constitutes major part of daily diet, has catered more functional demand. New low carb, high fiber, multigrain and fortified breads that appeal to health-conscious consumers have triggered the market growth. In addition to functional health benefits, incorporating natural ingredients, such as natural preservatives, antioxidants, and enzymes in bread are on rise. Companies have focused on organic and natural products launch to sustain market competition as many small players with innovative products. About 56% of the global consumers are looking for “no artificial preservatives or additives” products. Companies are targeting to replace shortenings and fat with Omega-9, Omega 3, which improves the fatty acid profile and support performance. Cholesterol reduction, weight management, high protein, and sugar control are the key consumer trend. New products focus on millet grains, exotic grains, and functional grain, such as quinoa, oats in bread has achieved a great success in recent year. Modern bread has introduced multigrain supersede bread enriched with Omega 3 and dietary fiber in 2017 to meet the increasingly demand from health-conscious consumer.
Europe dominate the Market
European bread and roll market accounts for over 45% of the global consumption by volume. However, the market is expected to decline over the forecast period due to consumer shift to healthier alternatives. Spain is the largest market which surpass a volume consumption of 4463 million Kg in 2015 which is expected to reach 4495 million Kg by 2023. Organic, natural, and health claim on bread are the key trend in the region. Increased aging population that are seeking for healthier bakery products has supported the market growth. Rising consumer preference for value added, ethnic, fresh, and artisanal breads are the primary factor driving sales. Bread with olives, nuts, seeds, and exotic ingredients are on high demand owing to health conscious consumer. Increased competition from artisanal, food service offering varieties of fresh bread have affected the packaged bread sale.
Artisanal baked goods are more popular in Italy and France compared to other European countries. Bread Loaves holds the dominant share in the market with a volume share of 20% followed by rolls and Sandwich Slices. Loaves has observed a slow growth rate overall in Europe due to high calorie content. However, loaves is the biggest category which observed a downfall from past five years is continue to decline in UK and Italy. Frozen bread sale continue to benefit from the strong demand in Germany, France, and Poland.
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