Global Bio Vanillin Market - Segmented by Application and Geography (2018 - 2023)
Bio vanillin is a composite mixture of flavor and fragrance, which is extracted from the seed pods of vanilla orchid. It is one of the most popular ingredients that is extracted from vanilla beans, and has major applications as a flavoring agent across the food & beverage industry. Natural vanillin accounts for 3 to 4% of the global vanillin market, and it is expensive than synthetic vanillin. Bio vanillin is in its development stage, and it has huge growth potential in the years to come, as it has diversified applications across industries.
Shift in Preferences to Natural Vanillin
Chemical industries are expanding rapidly in order to substitute synthetic materials with renewable options. Biotechnological methods are practiced for deriving bio vanillin, as it causes minimal threat to the environment and causes no toxic waste. Increase in consumer awareness, due to health and regulatory standards that discourage the consumption of synthetic vanillin, has been a push factor for the bio vanillin market. The European Food Safety Authority (EFSA) and the Food and Drug Administration (FDA) have created food safety and quality standards by which an ingredient is considered natural. Biotechnology-based vanillin is defined as ‘natural flavoring’ by the European Parliament and the council under 1334/2008.The process involved and the source from which it is derived has been well specified by the food regulatory bodies. Stringent rules and regulations from the regulatory authorities across regions for natural labeled products has been a driving factor for the growth of the bio vanillin market. High price of bio vanillin, coupled with supply deficit, is expected to restrict the market over the years to come. Production of natural vanillin is a labor-intensive process, and as a result, it is not widely grown across all regions. Bio vanillin market is on the rise, as it is an improved and efficient alternative to synthetic vanilla, which is expected to create potential opportunities for the years to come.
Growth in Food Applications
The market is segmented by application into food, beverages, pharmaceuticals, and fragrances. Food has been further sub-segmented into ice-cream, baked goods, chocolates, and others. The rich flavor and plentiful aroma of bio vanillin is massively used across the food industry. Expansion of food processing industry in Asia-Pacific has been a key driving factor of growth, for the global bio vanillin market. Growing demand for bio vanillin from food industry is expected to influence the demand for the bio vanillin market, over the forecast period.
Asia-Pacific One of the Potential Markets
North America held the dominant market position for bio vanillin, cornering an estimated share of about XX% in 2017. Significant presence of global vendors in this region is likely facilitate the growth of the bio vanillin market in the region. Food and Drug Administration in the United States has its own governing standards for natural labeled products, which are likely to fuel the demand for bio vanillin over the years to come. Asia-Pacific is the most attractive market, due to expansion of the food & beverage industry in the emerging economies of China, India, and Indonesia, among others. Growth in the demand for convenient snacks, such as ready-to-eat food and ready-to-drink, has been a crucial driving factor for the growth of the bio vanillin market in this region.
September 2016 - Solvay SA introduced its natural and functional vanilla ingredients, due to growing consumer’s demand for clean labeling and health consciousness. Solvay’s natural Vanifolia™ range is a functional vanilla ingredient, which acts as a replacement of vanilla bean that will help enhance flavor and taste.
The major players include - SOLVAY SA, FIRMENICH SA, GIVAUDAN SA, ADVANCED BIOTECH, EVOLVA HOLDING SA, APPLE FLAVORS & FRAGRANCE GROUP CO. LTD, LESAFFRE, ARCHER DANIELS MIDLAND COMPANY, AUROCHEMICALS, amongst others.
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