Global Baby Food Packaging Market - Segmented by Material (Plastic, Paper, Metal, Glass), Type (Bottles, Metal Cans, Cartons, Jars, Pouches), Product Type (Liquid Milk Formula, Dried Baby Food, Powder Milk Formula, Prepared Baby Food), and Region - Growth, Trends and Forecast (2018 - 2023)
The global baby food packaging market was valued at USD 54.18 billion in 2017 and is expected to reach a market value of USD 81.86 billion by 2023, registering a CAGR of 7.12%, during 2018 - 2023. Baby food packaging products are specially designed for packaging food material for infants and toddlers. The scope of this study is limited to bottles, metal cans, cartons, jars, and pouches made by plastic, paper, metal, and glass. The study also covers different baby food products like liquid milk formula, dried baby food, powder milk formula, and prepared baby food.
High birth rate, increasing consumer awareness, and increasing number of working women are the factors driving the demand for baby food packaging solutions. The growing consumer preference for eco-friendly pouch packaging has increased the adoption for flexible packaging. Another factor augmenting the need for packaging solutions is the innovation led by baby food manufacturers, to meet varying consumer needs. Companies are increasingly using sustainable and recyclable packaging materials. They are constantly looking for green, innovative, and recyclable alternatives of normal packaging. A significant growth in the middle class has opened new opportunities in the baby food packaging market, as the need for products that are compatible with a working woman's schedule is growing.
Increasing Rate of Working Women is the Major Driver for the Market
Increasing number of the working women population is significantly affecting the market. For example, since 2011, employment of women in the Middle East & African region has increased to 41.2%, which not only includes women working for various companies, but also an increase in the number of entrepreneurs, who are setting up their own businesses. Furthermore, high birth rate, coupled with the increasingly busy lifestyles, due a to rise in the number of working women, is set to continue to fuel the demand for baby food packaging. In addition, consumers’ desire to see more on-the-go options and convenience functionality in baby food products, has stimulated product developments.
Plastic is Expected to Hold Significant Market Share
The lightweight attributes of plastic containers over the equivalent glass jar, makes them suitable for on-the-move parents, which is favoring plastic in baby food packaging. In powder milk formula, the launch of single-serve plastic sachets, for instance, by the Enfamil brand, indicates the busy life of working parents and thus, increases the importance toward ready nutrition products. To curb the demand for eco-friendly baby food products, packaging companies are opting plastics, such as PET and PVC, that do not affect the packaged food. Eco-conscious parents are predominantly choosing baby food that is packaged in plastic barrier bags and pouches, because these materials are recyclable and landfill-friendly. Flexible packaging for baby food is considered as a much better option than traditional jars by packaging companies, as it guarantees safety and freshness of products.
Key Developments in the Market: