Global Anthocyanin Market - Growth, Trends and Forecasts (2018 - 2023)
The market size was estimated to be USD 305 million in 2018 and is anticipated to grow at a CAGR of 4.7% from 2018 to 2023 (forecast period). Anthocyanin have very high usage in the food and beverage industry as a colorant. Apart from its functional properties it also have a wide range of health benefits give it a preference as a crucial ingredient in most food products. The increasing demand for healthy food products is expected to boost the demand for anthocyanin in the near future.
A colorant which is not just a simple colorant, but a cocktail of health benefits
Applications of anthocyanin in the food and beverage industry is as a food colorant. It is expected that in time it will be the preferred type of colorant due to its large number of health benefits when compared to other colorants. Their various health benefits include being an anti-allergic, anti-microbial, anti-inflammatory and anti-oxidant. According to a study published, regular intake of anthocyanin helps in reducing the risk of heart disease, respiratory disorders and like most other antioxidants helps in preventing cancer and fight against oxidative damage among other benefits. Most consumers a looking for food products that served their need to maintain a healthy life style and most products lack this attribute of being healthy. The inclusion of anthocyanin as a colorant will boost the level of health benefits for a product give it a larger consumer base.
Europe accounts for the highest market share of 33% for anthocyanin in 2017. The market of anthocyanin in most of developed countries has almost reached maturity. The Asia-Pacific region is expected to have the highest CAGR during the forecast period. The high growth rate is high demand for high demand for natural colorants in the pharmaceuticals, food & beverages, and personal care sectors.
The global anthocyanin market is segmented on the basis of application such as food & beverages, pharmaceuticals, personal care and others. Anthocyanin has the highest application in Food and beverages as a colorant as it is a natural colorant with a large number of health benefits. However, personal care is expected to be the fastest growing application segment in the forecast period owing to increasing preference for personal care products that are natural. Cyanidin has the highest market share by type of anthocyanin due to ease of production. Major PLAYERS: ARCHER DANIELS MIDLANDS CO., NATUREX S.A, SYMRISE A.G., CHR HANSEN A/S, SENSIENT TECHNOLOGIES CORP., D.D. WILLIAMSON AND CO., INC, KALSEC INC., FMC CORPORATION, SYNTHITE INDUSTRIES and GNT GROUP, amongst others.
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Analyzing outlook of the market with the recent trends and Porter’s five forces analysis.
Market dynamics, which essentially consider the factors that are impelling the present market scenario, along with growth prospects of the market over the forecast period.
Market segmentation analysis, including qualitative and quantitative research, incorporating the impact of economic and non-economic aspects.
Country-level analysis, integrating the demand and supply forces that are influencing the growth of the market.
Competitive landscape involving the market share of major players, along with the key strategies adopted for development over the past five years.
Comprehensive company profiles, covering the product offerings, key financial information, recent developments, SWOT analysis, and strategies employed by the major market players.
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