Germany has a matured market status in the home appliances market, with a very strong manufacturing base. It has been the center of innovation in the technology frontier, coming up with efficient and robust solutions to cater to the needs of the consumers. The German sales of the home appliances is led by the replacement sales for the renovations of houses, or just to simple get a better and smarter version of the product.
The German home appliances market has been estimated at USD XX.XX billion in 2016 and is projected to reach a value of US XX.XX billion by 2021 growing at a CAGR of XX.XX% during the forecast period from 2016 to 2021. Technological innovation has contributed towards improving the standard of living of people across the world. An astronomical change in the way of things can be observed due to the increased disposable incomes of people and the rapid urbanization trends catching up to the different parts of the world.
The German home appliances market has been segmented on the basis of products into kitchen appliances (electrical ranges, microwaves, cooktops and others), refrigeration appliances (refrigerators, freezing systems and others), washing appliances (washing machines, washer dryer, dryers, steam iron devices and others), room comfort (air conditioners, room heaters, ceiling fans, dehumidifier and others), water heater appliances (storage tank water heaters, solar water heaters, gamma electric iron rods and others), cleaning appliances (vacuum cleaners, dishwashers and others) and entertainment appliances (televisions and others). Small domestic and kitchen appliances aided the growth of home appliances in Germany. An important product class that has been making a headway is the window cleaner category.
The market has also been segmented on the basis of the distribution channel into direct selling, supermarkets, specialty stores, e-commerce, departmental stores and others. Though supermarket and departmental stores have been a favorite for the consumers, e-commerce is expected to be the fastest growing distribution channel during the forecast period. E-commerce is the foremost trend for purchase of home appliances because of a number of benefits and competitive discounts. This, in combination with innovative credit schemes is making acquisition easier for low to middle income population in this region, as well as those with tighter budget strings.
The report also considers key trends that will impact the industry and profiles of leading companies with majority market share in the German home appliances market. Some of the major players in home appliances market mentioned in the report are Haier Electronics Group Co. Ltd, Whirlpool, Electrolux AB, Defy Appliances (Pty) Ltd, Candy Group, LG Electronics, Godrej Group, Panasonic Corporation, Samsung Electronics, Viking Range, LLC, AmicaWronki S.A., Arcelik A.S and Gorenje Group.
What the Report Offers
Market definition for the German home appliances market, along with identification of key drivers and restraints. Market analysis for the German home appliances market, with region-specific assessments. Identification of factors instrumental in changing the market scenario, rising prospective opportunities and identification of key companies that can influence the market on a global and regional scale. Extensively researched competitive landscape section with profiles of major companies along with their strategic initiatives and market share. Identification and analysis of the macro and micro factors that affect the German home appliances market on both global and regional scale. A comprehensive list of key market players along with the analysis of their current strategic interests and key financial information.
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