Germany Hair Care Market - By Products, Distribution Channels, Regions and Vendors - Market Trends and Forecasts (2015 - 2020)
Hair styling in Germany is one of the most important sectors, with an increasing number of Germans seeking products which will maximize the time for which a hairstyle stays. Indeed, German hair care involves usage of products which maximize a clean and professional look, preferred by most Germans.
As in the case of most mature but high value markets, customization of the products according to individual needs will drive the market. New needs like dryer hair, or oily scalp, or an ever increasing array of hair and scalp problems, and the most popular among the mature markets ' that of greying hair is boosting market segments.
As more and more people become aware of the benefits of natural and organic products, the effects of harmful chemicals in existent ones, and the ability to take care of hair in the house itself, there is a decline in salon visits. Germans are constrained by high relative costs of treatments, and a shortage of time. This is where new product lines are adding disruptive innovations through DIY home usage packets which take care of all treatments.
Furthermore, Germans are interested in appliances which style hair efficiently, eliminating the need for time and money consuming salon visits. These include curlers, straighteners, and more.
Men's hair care is another major market segment in this country. Another game changer is social media, which is helping customers connect with potential customers through viral media. E-commerce for delivery of exclusive products more suited to the increasingly unique and individual needs of Germans are on the rise. These include African American hair care products and hair care for other minority groups as well.
A population increasingly looking for new innovations, organic, chemical-filled, or home-made DIY through beauty blogs shows the market can be maneuvered based on unique needs. An increasingly aging population drives the market for hair colourants. Hair styling products include usage of perms, relaxants, colourants, etc. Men's hair care and ecommerce for distribution have been shaping the UK market trends of late.
Tighter purse strings due to economic slowdown An increasing array of high value low cost hair treatments of the DIY kind, coupled with innovative hair treatment equipment which can be used at home are cannibalizing the sales in regular segments of hair care in this mature market.
What the report offers
Market analysis for the Germany hair care market, with country specific assessments. Identification of factors instrumental in changing the market scenarios, rising prospective opportunities and identification of key companies which can influence the market on a regional scale. Extensively researched competitive landscape section with profiles of major companies along with their strategic initiatives and market shares. Identification and analysis of the Macro and Micro factors that affect the Germany hair care market on regional scale. A comprehensive list of key market players along with the analysis of their current strategic interests and key financial information
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