GERMANY FOOD SWEETENER MARKET- GROWTH, TRENDS, FORECAST FOR THE PERIOD (2015-2020)
The global market food sweetener recorded $87.7 billion in 2015 and is estimated to increase at a compound annual growth rate (CAGR) of 4.5% and reach nearly $111 billion by 2020. In this market, sugar holds the majority share, comprising more than 80% share. The major constrain in the sugar market is the volatility in the prices, leading to market fluctuations.
The sweetener market is segmented as sugar, High Intensity sweeteners and High fructose corn syrup. The market for high-intensity sweeteners is expected to reach nearly $2.2 billion in 2020 at a CAGR of 5.1%. This growth is due to increased awareness and usage of dietary foods. Another major driver is the growing population of overweight, obese, and diabetic patients which is causing a growth in this category. Although high intensity sweeteners (HIS) don’t constitute a major share, this is the fastest growing segment. This is attributed to raising health concerns among people. Aspartame and Sucralose are the most famous sweeteners in the HIS segment. Stevia is seeing a major demand in the natural sweeteners category. The problems with Stevia are the aftertaste, the cost, and hurdles in defining it as natural as per regulations in some European Union markets. Initial sales and projections are impressive but the plant's are far more expensive than artificial sweeteners including aspartame, saccharin and sucralose.
Europe is also a major user for its applications in alcoholic beverages. However in Europe, consumption of soft drinks – an end use for high-intensity sweeteners – is waning. As a result, demand for some artificial sweeteners is flat or decreasing in these regions. Consumption of high-intensity sweeteners in the United States, Canada, Western Europe and Japan is expected to grow at lower rates, as the diet beverage market, the largest application, has matured. Due to the relatively short production period of sugar in the autumn season and its regional concentration in North Western Europe, there is a growing needs for imports in these region.
The leading players in this segment are Cargill, Kerry Group, Stevia First corporation, Hermes Sweeteners Ltd, and Tate and Lyle Plc. Companies are innovating the Stevia derived products to meet the consumer demand for Non caloric natural sweeteners.
Key Deliverables in the Study
Market analysis for the Germnay food sweetener Market, with region specific assessments and competition analysis on global and regional scales.
Market definition along with the identification of key drivers and restraints
Identification of factors instrumental in changing the market scenarios, rising prospective opportunities, and identification of key companies that can influence this market on a global and regional scale
Extensively researched competitive landscape section with profiles of major companies along with their market shares
Identification and analysis of the macro and micro factors that affect the Germany food sweetener Market on both global and regional scales
A comprehensive list of key market players along with the analysis of their current strategic interests and key financial information
A wide-ranging knowledge and insights about the major players in this industry and the key strategies adopted by them to sustain and grow in the studied market
Insights on the major countries/regions in which this industry is blooming and to also identify the regions that are still untapped.