Fruit and Vegetable Pieces and Powders Market - Segmented by Ingredient Type (Fruits and Vegetables), Product (Concentrates, Pastes and Purees, Pieces, Powders and NFC Juices), Application and Geography - Growth, Trends and Forecasts (2018 - 2023)
Global Fruit and Vegetable Pieces and Powders Market Insight
The global fruit and vegetable pieces market is expected to register a CAGR of 4.09% during the forecast period, 2018 to 2023. The global fruit and vegetable powder market is expected to register a CAGR of 3.91% during the forecast period, 2018 to 2023. The consumer demand for high priced products, such as super fruit prices, is increasing significantly, despite the economic slowdown in Europe and South America. Beverages is the leading application in the market, for both pieces and powders The dairy industry uses fruit pieces in products, such as yogurt, fermented dairy drinks, ice cream, desserts, and puddings. Archer Daniels Midland Company, Olam International Limited, Sunopta, Inc., and Doehler Group are some of the key players operating in the fruit and vegetable pieces market.
Increase in Demand for Natural Ingredients in the Food and Beverage Industry Drive the Fruit and Vegetable Pieces and Powders Market Growth
The rapid expansion of the processed and packaged food industry is expected to accelerate the demands for natural food additives, eventually driving the sales of fruit and vegetable extracts. The global marketplace has witnessed an increase in the extraction of bioactive compounds, from fruits and vegetables, to be utilized as natural additives for the food industry. Natural ingredients, such as fruit and vegetable concentrates, are predicted to gain a higher share in the developing markets of Asia-Pacific, during the forecast period.
Fruit and vegetable extracts are a major sources of antioxidant phytonutrients, which are increasingly utilized in the place of synthetic chemicals, such as Butylated hydroxyanisole (BHA), butylated hydroxytoluene (BHT), etc. The claim of the companies to serve natural products is thus not fulfilled, as natural fruits and vegetables extracts cannot provide great shelf life. This maintenance of higher shelf life is still a big challenge for the natural fruit and vegetable ingredient market.
The stringent food regulations, although a fundamental requirement, tend to dampen the fruit and vegetable pieces market growth in terms of over-protective measures regarding label claims.
Beverage Segment - the Leading Application Sector for Fruit and Vegetable Pieces and Powders
Fruit concentrates are witnessing an increased usage as a substitute for sugar in the bakery and confectionery sector due to the changing consumer trends and food preferences. Concentrated fruit juices are a healthy alternative to refined white sugar in baking recipes. Dried fruit powder is an effective way to add natural flavor to beverage products without the extra chemicals and processed additives. In beverages, fruit powders can be used in coffee drink, powdered protein shake, fermented alcohol, and juices and smoothies.
Moreover, the fruit and vegetable pieces and powders have an improved storage stability which can retain their organoleptic properties, such as flavor, taste, and aroma, substantially unaltered with the course of time.
North America Holds the Largest Share in the Global Fruit and Vegetable Pieces and Powders Market
North America maintains the leading position in the global fruit and vegetable pieces and powders market, due the increase in consumer demand for processed foods that contain naturally derived ingredients. The organic fruit and vegetable ingredients are high in demand due to their clean-label traits. Moreover, the North American market has witnessed a robust increase in the launch of fruit and vegetable concentrates, pieces, and powders in the past few years. Increasing utilization of fruit powders across the manufacturing of packaged food and beverages is expected to further drive the growth of the fruit powders market in North America South America is expected to grow at the highest CAGR during the forecast period (2018 - 2023)
Key Developments in the Global Fruit and Vegetable Pieces and Powders Market
Sep 2017: Taura Natural Ingredient announced the launch of “Frutaceuticals”, prepared from fruit -claiming to deliver texture, and taste of fruits chews.
Nov 2015: ADM launched a new line of unique fruit and vegetable functional extracts that can deliver concentrated dose of antioxidant compounds- beta-carotene and anthocyanin- in several food, beverage, and supplement applications.
Global Fruit and Vegetable Pieces and Powders Market Competitive Landscape
Major players, like Olam International, Agrana Group, Taura Natural Ingredients Inc., hold a significant position in the global fruit and vegetable pieces and powders market. There are various small and medium local players, holding a significant share in the market. There are about 400 producers in the United States and Germany for fruit juice processing, where powders are used as the key ingredient.
Reasons to Purchase the Global Fruit and Vegetable Pieces and Powders Market Report
Analyzing outlook of the market with the recent trends and Porter’s five forces analysis
Market dynamics, which essentially consider the factors, which are impelling the present market scenario, along with growth opportunities of the market in the years to come
Market segmentation analysis including qualitative and quantitative research incorporating the impact of economic and non-economic aspects
Regional and country level analysis integrating the demand and supply forces that are influencing the growth of the market
Competitive landscape involving the market share of major players, along with the key strategies adopted for development in the past five years
Comprehensive company profiles covering the product offerings, key financial information, recent developments, SWOT analysis, and strategies employed by the major market players
3-month analyst supports, along with the Market Estimates sheet in excel
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