Free From Food in Global Market– Growth, Trends and Forecasts (2017 - 2022)
Free From Food in Market
The market valued at USD 24.8 billion in 2016, is expected to reach USD XX billion by 2022, with a CAGR of 4.8% during 2017-2022 (forecast period). Most of the modern consumers, worldwide, are aware of the intolerances caused by various food ingredients, such as gluten, dairy protein, wheat. This growing awareness has created a consumer perception that “free from” type of food materials are healthier and safer. There are eight types of food ingredients that are known to cause food intolerance, and these include allergens, such as milk, crustaceans, fish, eggs, peanuts, tree nuts, wheat, and soybeans. Currently, many food giants are launching various food categories with “free from” tag, for better market expansion and penetration.
“HIGHER CONSUMER AWARENESS = HIGHER FREE FROM FOOD DEMAND”
As per the current free from food market scenario, only 15 to 22% consumers are intolerant or allergic to certain ingredients, while the rest consume such products more due to their health credentials, rather than for any medical reason. For example, the perception of healthy food, family and friends’ influence, weight management and lifestyle changes are certain factors that influence the consumption of free from food products.
As a major pattern in consumer behavior, 46% people consume ‘free from’ food owing to health concerns, 22% for gluten-free, 16% for wheat-free, and 16% for lactose-free properties of such food products. This kind of market trend will provide opportunities for the market’s growth, along with innovation and expansion in the future.
DEVELOPING ECONOMIES ARE THE FUTURE OF THE FREE FROM FOOD INDUSTRY AND INVESTMENTS
By 2022, the demand for free from food is expected to be higher in Asia-Pacific and Africa, as a large portion of gluten and lactose intolerance consumers belong to these regions. Further, gluten-free and lactose-free products, collectively, hold the largest share of the free from food market. As per current market revenue, Europe is the largest market for free from food products, followed by North America, Asia-Pacific, South America and Africa.
NOTABLE MARKET DEVELOPMENTS
The production of free from foods is becoming easier, and a large number of food companies are expanding their offerings in this segment. Gluten-free vodka is also available in the market. Stolichnaya's Stoli developed gluten-free vodka, which was launched in the global market, in April 2016.
Our report on the global free from food market covers the following:
Free from food market, trends & dynamics
Latest News & Developments
Porter’s five forces analysis
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