Football Market - Growth, Trends, And Forecast (2020 - 2025)
The football market is expected to register a CAGR of 3.78%, during the forecast period (2020 - 2025).
The increasing interest among people in the sport of football, fueled by the club-level and country-level leagues, is driving the growth of the football market worldwide.
The sport requires significant physical effort in the form of running, thereby, enhancing the stamina levels of the players. It also keeps the body strong, flexible, and in shape. Therefore, being a complete workout package, the game is becoming popular among young athletes, cricketers, and runners, who play football as a part of their fitness routine or as an alternate sport.
However, due to the popularization of video games, youngsters are indulging less in real games, which, in turn, is leading to reduced demand for football.
Key Market Trends
Introduction of Butyl Bladders and Silicone Valves
Bladders are usually made of latex, but another range of butyl bladder footballs has entered the premium football market, due to the effectiveness of the material. Butyl bladders retain the air for a much longer period than their latex counterparts. They also offer better contact quality compared to the latex bladders. However, the latex bladders deliver better surface tension compared to the butyl ones. Consequently, butyl bladders are the better choice for higher quality footballs, with latex providing the inners for cheaper promotional and training balls. The higher-end football also has a custom butyl valve for air retention. Silicone treated valves are often used in top-end footballs, for smooth insertion of the metal inflating needle and further protection from loss of air. Overall, butyl bladders can retain air for 3-4 weeks at a time compared to latex bladders that need to be inflated at least once a week.
Europe Holds the Largest Share
The increasing number of football participants and football clubs have strongly accelerated the demand for football balls in the country, among all age groups. Thus, it provides a great opportunity for foreign football manufacturing companies, to expand their business in the country. There are more than 7,000 football teams, and about 5,300 clubs are the members of the English football league system. Football clubs generate strong revenue, owing to an increasing number of individuals enrolling themselves in these football clubs each year. With the rising women empowerment movement, several women football clubs are being introduced in Europe and other regions, which train individuals to play professionally. Additionally, with the provision of considerable sponsorships for the cause, women clubs are becoming professional platforms, where teams are formed and compete at different levels in leagues and competitions, benefitting the sponsors and players.
The major players in the market, like Adidas and Nike, are innovating their footballs with abstract patterns and experimenting with the number of panels, to give better stability to the ball. The introduction of better products in the market will pave the way for more consumers to buy price-worthy products rather than choosing low-standard balls at a lesser price. Owing to the growing football craze, customization of balls, for individual leagues and games, is the newest way to attract football customers. The manufacturers are, thus, focusing on developing better and attractive balls to capture the market.
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