Europe Whey Protein Market - Growth, Trends and Forecast (2017 - 2022)
Whey is a liquid material procured from manufacturing of cheese. It is a mixture of beta-lactoglobulin, immunoglobins, bovine serum albumin and alpha-lactalbumin. Whey protein can be of three primary types: whey protein concentrate (WPC), whey protein isolate (WPI) and hydrolyzed whey protein (HWP). It has come a long way from being a by-product to becoming one of the highly sophisticated industries functioning in food/food derivatives segment today.
Europe accounts for over 38% of the global market. The market in this region was mainly driven by highly matured sports nutrition and functional beverages ingredients. Russia, with its growing dairy alternates and functional food industry, is expected to be the fastest growing market for whey protein within Europe, with a CAGR of 8% during the forecasted period of 2015-2020. Europe was estimated at a market value of $2111.6 million in 2014 and is projected to reach $XX million by 2020 with a CAGR of 7.1%.
The major driver is rising demand for dairy ingredients/alternatives. Key factors driving this is the geriatric population in Europe, health-conscious consumers, increasing number of health & fitness clubs/centers. Increasing number of clubs and health centers is seen as a key distribution channels for dairy ingredients/whey protein products. Health and wellness trends are driving the need for supplement diet. This attracts consumers who have obesity and other chronic health related ailments.
The market is followed by certain restrictions like EFSA defined regulations, which restricts manufacturers to come up with products under set rules and guidelines. Health/safety concerns when use in not regulated. Opportunities that can be an availed in the market are demand for high quality protein supplements by food industry. As consumers are getting more health-conscious and Europe being a matured market, high quality protein supplements are must.
Spain is a highly matured market for whey protein followed by Italy within the European region. Large scale production of whey, due to native cheese factories, matured the market over the past decade. U.K constitutes the largest share; around 19% of Europe whey protein market. U.K population gives higher importance to fitness and clinical nutrition that drove the market for supplement diet. France is a slow growing market for whey protein. Germany is the second largest market for whey protein within Europe region. The demand for dairy alternatives was witnessed among lactose intolerant adults in the country. Italy is a highly developed market in the dairy sector. Being the leader of cheese production, whey production is very high in this region.
Fonterra, Glanbia Nutritionals, Hilmar Ingredients, Adams food, Unilever are some major players in the industry. Their product portfolio, research & development, strategic initiatives and commitment towards meeting consumer's demands play a major role maintaining market stability.
In this report we offer,
Market definition for the specified topic along with identification of key drivers and restraints for the market.
Market analysis for the Europe whey protein market, with region specific assessments and competition analysis on a global and regional scale.
Identification of factors instrumental in changing the market scenarios, rising prospective opportunities and identification of key companies, which can influence the market.
Extensively researched competitive landscape section with profiles of major companies along with their share of markets.
Identification and analysis of macro and micro factors that affect the Europe whey protein market on both global and regional scale.
A comprehensive list of key market players along with the analysis of their current strategic interests and key financial information.
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