Europe Sports Drink Market â€“ Growth, Trends and Forecast (2015-2020)
Europeâ€™s market for sports drink is estimated to grow at a CAGR of 4.1% in the forecasted period.
Europe Sports Drink Market Dynamics
Sports drinks represent a well-ensconce segment with a stable consumption trend. Europe is one of the potential markets in terms of rising health awareness. The European sports drinks market was highly dominated by the U.K., with a share of 27%, as of 2013. U.K.â€™s sports drink market was stimulated by Lucozadeâ€™s constructive repositioning and promotional activity. The rising demand for sports drinks is gaining strength due to the favorable demographic conditions occurring in the U.K. and smart positioning by the companies. Smart product positioning strategies designed to meet specific consumer lifestyles will continue to be the key factor to the market. Introducing strong marketing initiatives, new concepts, and a push into emerging markets are likely to expand growth trends.
Europe Sports Drink Market Segmentation
Sports drinks are segmented into isotonic (fluid, electrolytes and 6 to 8% carbohydrate), hypotonic (fluids, electrolytes and a low level of carbohydrate) and hypertonic (high level of carbohydrate). The sports drinks market is also segmented on the basis of sales channels and brands.
Key Players in the European Sports Drink Market
Coca-Cola and PepsiCo are the major leaders of the sports drink industry in Europe.
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